Technology'Norsemen' producer gamed Netflix's algorithm with Facebook ads
For the first time, AI solves Rubik's Cube with no human help
A paper written by researchers at the University of California and published Monday in Nature Machine Intelligence outlines the development of DeepCubeA, a computer algorithm that can solve a Rubik's Cube.
When you open up Netflix, you'll see a splashy promotion for one of its shows or movies. For me right now, it's highlighting the terrific GLOW,, and there are other shows showcased alongside it such as in the Trending Now section. That's vital real estate, as what Netflix promotes there can drive a ton of viewership.
It's a bit of a vicious circle, as Netflix is more willingthat perhaps , yet it decides what to showcase in the so-called recommendation carousel. There's only so much of that promotion space available, but one producer found a way to make sure his show got some of the spotlight.
'Baby-Sitters Club': Alicia Silverstone, Mark Feuerstein Join Netflix Series Adaptation
"Clueless" star Alicia Silverstone and "Royal Pains" alum Mark Feuerstein have joined the cast of Netflix's "Baby-Sitters Club" series adaptation, the streaming service announced on Tuesday. Silverstone will play Elizabeth Thomas-Brewer, the mother of Kristy Thomas and love interest of Watson Brewer, played by Feuerstein. The duo are the first two cast members announced for what is described as"a contemporary live action" adaptation of the beloved book series by Ann M. Martin. "GLOW" alum Rachel Shukert is set to serve as showrunner, with Lucia Aniello attached to direct the single-camera comedy.
Anders Tangen sold Viking comedy Norsemen to Netflix in 2017. As a series it acquired from another country (it originally aired on a Norwegian network), Netflix probably wasn't as likely to shove as much of its marketing heft behind it as it might with one of its original shows.
There areon Netflix US alone, so there's a lot of internal competition for viewers. A few weeks before Norsemen debuted on the streaming service, Tangen and his production partners took matters into their own hands. They spent about $18,500 on targeted Facebook ads in major cities (Los Angeles, New York, Miami, Chicago) as well as Minnesota, Wisconsin and South Dakota -- states with big Norwegian populations.
The ads typically showcased clips from the show and links to the show's website and coverage of it. The strategy worked, as more than 5.5 million Facebook users saw the ads and about 6,000 followed the show on the platform. It seems word-of-mouth helped too, leading more people to watch and eventually prompting Netflix's algorithm to place Norsemen in the recommendation carousel. Tangen later spent $15,000 to promote the show on Facebook outside of the US.
Nike rolls out a subscription service for kids’ sneakers
Whether for streaming, productivity software, health-tracking apps, clothing or deliveries, companies are increasingly adopting a subscription model to keep customers hooked and bring in revenue. The latest to join the fray is Nike, which on Monday unleashed a subscription service for kids' sneakers called Nike Adventure Club. Parents will have the option to order shoes for sizes 4C to 7Y (for kids aged roughly two to 10) on a monthly, bimonthly or quarterly basis, costing $50, $30 or $20 per month respectively. Kids' sneakers typically retail for $60, so monthly subscribers will save about $10 a pair.
"Three weeks after we launched, Netflix called me: 'You need to come to LA, your show is exploding,'" TangenThe Hollywood Reporter. Tangen should find it a little easier to attract viewers to future seasons. Following the first season's success, Netflix rebranded Norsemen as a Netflix Original, ensuring it'd have the company's marketing machine behind it. The show's third season is currently in production.
It might seem wild that showrunners and producers have to dig into their own pockets to independently try to find viewers. But even Netflix's marketing reach is limited. Not every show can get, or . "You can't blame Netflix," Tangen said. "They have so many shows, they can't market everything."
Netflix Orders Elvis Animated Action Comedy Series ‘Agent King’ (EXCLUSIVE)
Netflix, on the 42nd anniversary of Elvis Presley’s death, announced that it has ordered the adult animated action comedy series “Agent King” from Priscilla Presley and John Eddie. Authentic Brands Group, Sony Pictures Animation, and Sony Pictures Television are also partners on the show. In the forthcoming series, “Elvis Presley trades in his white jumpsuit for a jet pack when he is covertly inducted into a secret government spy program to help battle the dark forces that threaten the country he loves — all while holding down his day job as the King Of Rock And Roll,” according to the streaming platform.
Just because the strategy worked for Tangen and Norsemen, that doesn't mean it would for every show. If every producer tried it (assuming they can afford to do so), the campaigns may cancel each other out, putting shows in roughly the same place. There's a, after all. Still, Tangen's tactic is an interesting case study on how to game Netflix's systems.
Netflix wants to interrupt series with advertising
Netflix is popular among its users for the commercial-free serial enjoyment. Without annoying interruptions you can devour whole seasons in one piece. Soon, however, that is likely to change: The streaming service tests for the first time advertising between individual series sequences.
This is not classic TV advertising for products, but a kind of preview for other content on the streaming service, which might also appeal to the user. This has been confirmed by Netflix to the techblog Arstechnica.com, and emphasizes that this is one of the many tests that the company performs annually.
Trailers Can Be Skipped
"In this particular case, we test whether the emergence of referrals between episodes will help members discover stories that they like. It's important to keep in mind that you can skip the video preview anytime you're not interested, "explains Netflix on request.
Already a few years ago you have introduced a video preview. As a result, the amount of time subscribers spend looking for content has been significantly reduced. "Since then, we've experimented even more with videos that are based on personalized recommendations for series and films about service, or will be out soon," it says. How long the new test should last, however, is unknown.
The users, in which the advertising is already tested, are not enthusiastic on the Internet. Since the weekend, the complaints of Netflix users are piling up. According to the reports on Reddit.com, serial enthusiasts around the world are affected. Whether users in Switzerland already get ads, the streaming service could not confirm.
A click on the new series is a success for Netflix
Netflix himself perceives the protests true, but it is mainly paid to the "user interaction", as the streaming service further explains. "We're learning from our members."
Say, if test users click on another series' ad, Netflix credits that as a success. If this happens more frequently, the test will be extended to other users as well. (kao)
More on MSN
The way Netflix recommends shows and movies might surprise you.
It's practically impossible to keep up with the sheer volume of new titles that hit Netflix every single month. From original programming to a revolving door of popular TV shows and movies, Netflix in September alone will introduce nearly 100 new titles for subscribers. And when you add that to an already sizable library of content, figuring out to watch can sometimes be a bit daunting. Given the absolute avalanche of content Netflix houses, many subscribers simply rely upon the streaming giant’s recommendation algorithm to determine what programs to watch next. And from my personal experience, the algorithm tends to be spot-on more often than it isn’t.