Technology'Norsemen' producer gamed Netflix's algorithm with Facebook ads
Netflix Teases “Stranger Things” Mobile Game Planned for 2020
We’re getting a new “Stranger Things” mobile game, but that’s just the beginning for Netflix in the games space, as revealed Wednesday during an E3 Coliseum talk. We’ve already heard about “Stranger Things 3: The Game” coming to multiple platforms, including mobile, but this new game is a separate project. The upcoming “Stranger Things” mobile game announced Wednesday will be coming to iOS and Android, and launch is targeted for sometime next year. The game is location-based and will let players explore The Upside Down, as seen in the popular Netflix series. The game will be developed and published by NextGames.
When you open up Netflix, you'll see a splashy promotion for one of its shows or movies. For me right now, it's highlighting the terrific GLOW,, and there are other shows showcased alongside it such as in the Trending Now section. That's vital real estate, as what Netflix promotes there can drive a ton of viewership.
It's a bit of a vicious circle, as Netflix is more willingthat perhaps , yet it decides what to showcase in the so-called recommendation carousel. There's only so much of that promotion space available, but one producer found a way to make sure his show got some of the spotlight.
Katherine Heigl to Star in Netflix's 10-Episode Firefly Lane Adaptation
Katherine Heigl is headed to Netflix by way of Firefly Lane. The Grey’s Anatomy vet has signed on to star in and exec-produce Netflix’s 10-episode series adaptation of Kristin Hannah’s best-selling book, TVLine has learned exclusively. Firefly Lane centers on two inseparable best friends and tracks their enduring, complicated bond over the course of four decades. Heigl, who is currently wrapping up a two-season stint on USA Network’s soon-to-include Suits, will play Tully Hart, a magnetic, ambitious, reckless and fiercely loyal force of nature.
Anders Tangen sold Viking comedy Norsemen to Netflix in 2017. As a series it acquired from another country (it originally aired on a Norwegian network), Netflix probably wasn't as likely to shove as much of its marketing heft behind it as it might with one of its original shows.
There areon Netflix US alone, so there's a lot of internal competition for viewers. A few weeks before Norsemen debuted on the streaming service, Tangen and his production partners took matters into their own hands. They spent about $18,500 on targeted Facebook ads in major cities (Los Angeles, New York, Miami, Chicago) as well as Minnesota, Wisconsin and South Dakota -- states with big Norwegian populations.
The ads typically showcased clips from the show and links to the show's website and coverage of it. The strategy worked, as more than 5.5 million Facebook users saw the ads and about 6,000 followed the show on the platform. It seems word-of-mouth helped too, leading more people to watch and eventually prompting Netflix's algorithm to place Norsemen in the recommendation carousel. Tangen later spent $15,000 to promote the show on Facebook outside of the US.
'Baby-Sitters Club': Alicia Silverstone, Mark Feuerstein Join Netflix Series Adaptation
"Clueless" star Alicia Silverstone and "Royal Pains" alum Mark Feuerstein have joined the cast of Netflix's "Baby-Sitters Club" series adaptation, the streaming service announced on Tuesday. Silverstone will play Elizabeth Thomas-Brewer, the mother of Kristy Thomas and love interest of Watson Brewer, played by Feuerstein. The duo are the first two cast members announced for what is described as"a contemporary live action" adaptation of the beloved book series by Ann M. Martin. "GLOW" alum Rachel Shukert is set to serve as showrunner, with Lucia Aniello attached to direct the single-camera comedy.
"Three weeks after we launched, Netflix called me: 'You need to come to LA, your show is exploding,'" TangenThe Hollywood Reporter. Tangen should find it a little easier to attract viewers to future seasons. Following the first season's success, Netflix rebranded Norsemen as a Netflix Original, ensuring it'd have the company's marketing machine behind it. The show's third season is currently in production.
It might seem wild that showrunners and producers have to dig into their own pockets to independently try to find viewers. But even Netflix's marketing reach is limited. Not every show can get, or . "You can't blame Netflix," Tangen said. "They have so many shows, they can't market everything."
Netflix Orders Elvis Animated Action Comedy Series ‘Agent King’ (EXCLUSIVE)
Netflix, on the 42nd anniversary of Elvis Presley’s death, announced that it has ordered the adult animated action comedy series “Agent King” from Priscilla Presley and John Eddie. Authentic Brands Group, Sony Pictures Animation, and Sony Pictures Television are also partners on the show. In the forthcoming series, “Elvis Presley trades in his white jumpsuit for a jet pack when he is covertly inducted into a secret government spy program to help battle the dark forces that threaten the country he loves — all while holding down his day job as the King Of Rock And Roll,” according to the streaming platform.
Just because the strategy worked for Tangen and Norsemen, that doesn't mean it would for every show. If every producer tried it (assuming they can afford to do so), the campaigns may cancel each other out, putting shows in roughly the same place. There's a, after all. Still, Tangen's tactic is an interesting case study on how to game Netflix's systems.
The way Netflix recommends shows and movies might surprise you.
It's practically impossible to keep up with the sheer volume of new titles that hit Netflix every single month. From original programming to a revolving door of popular TV shows and movies, Netflix in September alone will introduce nearly 100 new titles for subscribers. And when you add that to an already sizable library of content, figuring out to watch can sometimes be a bit daunting. Given the absolute avalanche of content Netflix houses, many subscribers simply rely upon the streaming giant’s recommendation algorithm to determine what programs to watch next. And from my personal experience, the algorithm tends to be spot-on more often than it isn’t.