Technology: Farfetch CEO says influencers will run the future of fashion - - PressFrom - US

TechnologyFarfetch CEO says influencers will run the future of fashion

13:30  10 august  2019
13:30  10 august  2019 Source:

Jameela Jamil Calls on Celebrities to Stop Airbrushing Photos

Jameela Jamil Calls on Celebrities to Stop Airbrushing Photos Jameela Jamil is calling for celebrities and social media influencers to stop airbrushing photos. “I know it’s hard because we are perpetually scrutinized and criticized in this industry, but I’m begging other influencers, actors, and models to join me in not allowing airbrushing,” she wrote on Twitter. 

The physical retail experience when done right is magical, but the spell is waning, said José Neves, founder, co-chairman and CEO of fashion e-commerce platform Farfetch His antidote? Technology. Or more specifically, the introduction of the Farfetch Store of the Future concept, which aims to link

Here, billion-dollar fashion “unicorn” Farfetch has been staging a test run of the Ahead of its official unveiling, BoF sat down with Farfetch founder and CEO José Neves to learn more about the vision and business logic behind Store of the Future — and get an exclusive sneak peek of the experience.

Farfetch (FTCH), a luxury online fashion retailer that went public last year, on Aug. 8 announced its second acquisition in the streetwear space: New Guards Group (NGG), the exclusive license-holder for high-end streetwear brands like Off-White and Heron Preston. The deal follows Farfetch’s 2018 purchase of Stadium Goods, an online sneaker and streetwear marketplace.

Farfetch CEO says influencers will run the future of fashion© Provided by Atlantic Media, Inc. Influencers

Farfetch billed the latest deal as an investment in “brands of the future.” What defines a brand of the future? First and foremost: access to a powerful influencer.

“The brands of the future will have three core elements,” Farfetch chief executive José Neves said in a statement. “First, a creative tastemaker able to leverage digital channels to engage a global community; second, best-in-class design, planning and manufacturing; and third, direct-to-consumer global online distribution, complemented by a connected wholesale presence in the most prestigious physical boutiques.” (Emphasis mine.)

YouTube is testing paid online hangs with influencers

YouTube is testing paid online hangs with influencers Google is expertimenting with an events-focused crowdfunding service for YouTube creators, according to a recent report from Variety. The new effort, called Fundo, allows YouTubers to set up online meet and greet sessions and other events that fans can pay to access. Several YouTube personalities have reportedly been using the feature to set up small online get together and live conversations with subscribers. According to Variety, YouTuber Jessi Vee used Fundo to host group chats with fans last month.

The future of fashion ? He’s already working closely with Farfetch creative director Mark Vassallo and CEO José Neves to push new ideas forward. “It’s about being humble, respectful and collaborative,” he says when asked what advice he’d give on fitting in with existing teams.

Influencer marketing is the process of leveraging an existing social media influencer —someone who carries a Or will influencer marketing evolve in a completely different direction? I’ve placed my bets, but there’s Founder & CEO of AudienceBloom, a Seattle-based content marketing firm, as well as

In 2019, it’s hard to imagine a “creative tastemaker” who can “leverage digital channels to engage a global community” as anyone other than a celebrity with social-media clout. Indeed, embracing fashion influencers—formerly known as bloggers—has been a slow but steady shift for the aspiration-oriented luxury fashion industry, which has historically eye-rolled that crowd in favor of models, celebrities, and fashion editors.

Few can afford to keep rolling their eyes. Marketing via social media—through influencers and micro-influencers—is now a big business (Quartz member exclusive). As Fashionista noted, “with mobile shopping, peer-to-peer e-commerce, and influencer marketing continually on the rise, social commerce is finally becoming the next wave of retail.” What’s more, utilizing social media is a crucial way to reach Gen Z customers, the first wave of consumers who effectively grew up online. At last count, they account for some $44 billion in buying power.

Twitter CEO Jack Dorsey's account has been hacked

Twitter CEO Jack Dorsey's account has been hacked Appears to be the same group who went after YouTubers

London-based online fashion retailer Farfetch plans to roll out new technology to revolutionize Farfetch , long tipped for a stock market listing, runs an online marketplace allowing people to buy Portuguese CEO and founder Jose Neves, who previously started a shoe brand, said Farfetch is

José Neves, CEO of online fashion house Farfetch . Photograph: Toby Melville/Reuters. “We want to become the global platform for luxury,” said Neves. Unlike designer fashion websites such as Net-a-Porter and Matches, Farfetch does not buy any stock or run its own own logistics operation.

Some fashion labels have already made their influencer partnerships core to their brand. Take the e-commerce site Revolve, whose 2018 IPO filing referenced its 2,500-strong network of influencers, and used the actual word “influencer” 79 times. As Marc Bain wrote for Quartzy last year: “Influencers figure into the company’s observations about its present success and competitive advantage in fashion, in its future plans, and in the potential risks it faces.”

Read More

Facebook is rolling out a test to hide your likes .
Facebook will test hiding the number of likes, reactions and video views from posts in Australia. The author of the post will still be able to see those metrics, but other users won't. The test applies to posts from users and pages, as well as ads across Facebook. It will slowly roll out to the majority of Australian users. "We are running a limited test where like, reaction, and video view counts are made private across Facebook. We will gather feedback to understand whether this change will improve people's experiences," a Facebook spokesperson said in a statement.

—   Share news in the SOC. Networks

Topical videos:

usr: 2
This is interesting!