Technology: Twitter to let users follow interests as well as people - PressFrom - US
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TechnologyTwitter to let users follow interests as well as people

15:30  14 august  2019
15:30  14 august  2019 Source:   msn.com

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Twitter will begin allowing users to follow interests , the company said today, letting users see The move represents Twitter ’s latest effort to help users find the best content on the platform even if Previously, Twitter Moments allowed people to follow events such as the Oscars or a sports game.

Twitter users will be able to follow a small number of interests by the end of the year in the same way they follow people, the company said Tuesday.

Twitter to let users follow interests as well as people© Glenn CHAPMAN / AFP Employees walk past a lighted Twitter logo as they leave the company's headquarters in San Francisco on August 13, 2019.

Twitter users will be able to follow a small number of interests by the end of the year in the same way they follow people, the company said Tuesday.

The feature will be rolled out internationally as the one-to-many messaging platform prioritizes being an online venue for conversations rather than a pulpit for one-way broadcasting to the masses.

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Twitter is exploring ways for its users to follow interests on its platform, executives announced Tuesday. To achieve this, the company will curate tweets around a number of popular topics that users can then follow . The goal of the new feature was to make it as easy to follow an interest as it is to

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"We are basically rewriting the entire conversation service," Twitter product team leader Kayvon Beykpour told reporters during a briefing at the company's San Francisco headquarters.

"We are rebuilding that infrastructure, and it is nearly complete."

The company also highlighted ongoing efforts to make sharing thoughts on the platform safe and easy.

Twitter has always let users follow accounts but a new feature, set to debut by the end of this year, will let users opt into following certain sports teams or categories on a curated list.

For example, sending or interacting with tweets about a team might prompt a query over whether the user wants to "follow" that team or be kept in the know about what is being said on Twitter on the topics.

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The latest Tweets from Half as Interesting (@HalfInteresting). A YouTube show about somewhat interesting stuff. Twitter will use this to make your timeline better . Tweets not working for you? Hover over the profile pic and click the Following button to unfollow any account.

Follow your interests . Hear what people are talking about. Join the conversation. Twitter .com makes heavy use of browser cookies. Please enable cookies in your browser preferences before signing in.

"We are going to let you directly follow topics on Twitter," said product manager Rob Bishop.

"Rather than replacing following people, we actually think this will help you find new people to follow."

There will be an ability to "mute" topics to avoid seeing the score of a sporting match, for example.

Topics people follow will show up in their profiles as long as they are signed up for the interest.

Twitter is starting slowly, offering just a few sports options, to hone the feature before expanding to other topics, according to the teams.

Subjects designated "interests" by Twitter are meant to be lasting -- such as football or cricket -- rather than passing hot topics, according to Bishop.

"It is important for us to come up with a rigorous set of principles when it comes to defining topics," Beykpour said.

"We are taking this superpower very seriously."

A conversations team at Twitter has been working on ways to get people more enthusiastically engaged in meaningful exchanges, dabbling with changes while being mindful not to disrupt the lives of people who rely on the service.

"We know that Twitter is at its best with it is not just you tweeting something out as a broadcast, but really engaging in that conversation or being a host for others to engage in a conversation about what you are talking about," said conversations product team member Sara Haider.

Twitter has no plans for an often requested "edit" button that would let users change posts already fire off, saying it raised complex issues and was "not anywhere near the top of our list" of things to do.

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Twitter said it's working on a new feature that will allow users to follow specific topics more easily. The company is trying to address a problem many users face when they try to follow a topic and are inundated with irrelevant posts. © Provided by CNBC LLC Co-founder and CEO of Periscope, Kayvon Beykpour, speaks onstage during TechCrunch Disrupt NY 2015. Following topics on Twitter is a chaotic experience. You type in a matter of interest, like a particular sports team or an event, and your feed fills up with all sorts of irrelevant posts alongside the content you want.

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