TechnologyApple, Samsung continue growth as North American wearables market hits $2B

21:30  15 august  2019
21:30  15 august  2019 Source:   techcrunch.com

Apple loses more ground in smartphone market

Apple loses more ground in smartphone market Apple lost more ground in the shrinking smartphone market last quarter, with a sales tracker saying the tech giant was pushed off the top-three seller list by a Chinese rival. Other smartphone market trackers such as Counterpoint Research and International Data Corporation concluded that while iPhone shipments sank in the second quarter, Apple remained in third place what it came to global shipments. Huawei, meanwhile, saw smartphone shipments rise despite the overall market contracting and US-China trade tensions, market trackers reported.

New numbers out of Canalys show strong continued growth for the North America wearables market for Q2. The market hit $2 billion value for the quarter, according to the firm, marking a 38% year over year growth.

It’s not exactly earth shattering, but it’s steady for a category that felt almost dead in the water a year or two back. Growth for the quarter was lead by Apple and Samsung, which marked 32% and 121% growth, coming in at first and third place, respectively -- at 2.2 million and 400,000 units.

The smartwatch category is growing, as Apple remains dominant

Fitbit, meanwhile, retained its number two position. The company show a modest 18 percent growth, owing the slow down to fewer smartwatches (versus fitness bands) shipped. That tracks with the company’s disappointing quarterly results as the new Versa Lite failed to hit the mark. The move marks a misstep for the Versa brand, which has otherwise contributed well to Fitbit's bounce back.

Samsung's midrange phones helped its market share surge in Europe

Samsung's midrange phones helped its market share surge in Europe Samsung might have good reason for suggesting that midrange phones could help it escape its profit slump. Canalys estimated that Samsung was thriving in Europe in the second quarter of 2019 thanks partly to its midrange phones, surging to 40.6 percent share versus 33.9 percent a year ago. That's 18.3 million phones in total. It had three of the top five shipping phones, all of which were more affordable A-series models like the Galaxy A50 (which represented about 3.2 million units by itself). Flagships like the Galaxy S and Galaxy Note might have been the stars of the show, but it was the lower-cost models that really got people into stores.

Apple, Samsung continue growth as North American wearables market hits $2B© Provided by Oath Inc. unnamed 1

Interestingly, while North America is the number two wearables market in terms of units shipped, it continues to be the most valuable. That’s likely due to higher unit prices, with the Apple Watch leading the pack, versus Xiaomi’s super cheap fitness bands, which have a much stronger foothold in their native China.

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Samsung ends mobile phone production in China .
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