Technology: Google proposes new privacy standards to protect web browsing data - PressFrom - US
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TechnologyGoogle proposes new privacy standards to protect web browsing data

18:40  22 august  2019
18:40  22 august  2019 Source:   engadget.com

Google has secret webpages that feed your personal data to advertisers, report says

Google has secret webpages that feed your personal data to advertisers, report says If the allegation is true, this would break the company's own rules.

Google Privacy Policy. When you use our services, you’re trusting us with your information. This Privacy Policy is meant to help you understand what information we collect, why we collect it We build a range of services that help millions of people daily to explore and interact with the world in new

Privacy Policy. Explains what information we collect and why, how we use it, and how to review and update it. Control, protect , and secure your account, all in one place. Your Google Account gives you quick access to settings and tools that let you safeguard your data and protect your privacy .

Google is stepping up its efforts to limit web fingerprinting and otherwise protect your privacy while keeping its ad business intact. The internet giant is developing a set of open standards, nicknamed the "Privacy Sandbox," that would allow for personalized ads without requiring that you divulge individually identifying data. The proposals would largely focus on strength in numbers -- advertisers can't pinpoint you if your data forms part of a larger group.

Google proposes new privacy standards to protect web browsing data

To start, Google is looking at techniques that would only show that you're a member of a group with specific ad tastes (say, laptops and polka) until it's clear "thousands" of others are in that mix. It also wants to implement a "privacy budget" that only allows sites to make data requests only so long as a user belongs to a sufficiently large group -- after that, they're blocked. Google and Apple are also exploring how to track ad conversions (that is, clicks that lead to sales) without allowing cross-site tracking. Google also hopes that methods for preventing ad fraud can also benefit from privacy-oriented systems like CloudFlare's potential PrivacyPass standard.

Google’s new privacy standards want to save us from creepy ad practices

Google’s new privacy standards want to save us from creepy ad practices This might strike you at first blush as a bit ironic, coming from one of the most data-hungry tech giants out there. Nevertheless, Google has rolled out the sketches of a plan that it presents as an attempt to both make the web more private, putting increased limits on the ability of sites to track and follow you around the web, while at the same time helping to keep the company's all-important advertising business generating a steady stream of revenue.

Google called Friday for new international privacy standards . The company's global privacy counsel, Peter Fleischer, said in a U

Best Web Hosting. While Google is leading a charge to create a global privacy standard for how companies protect consumer data , the search giant is recommending that Google 's proposal is scheduled to be presented by Peter Fleischer, Google 's global privacy counsel, in a speech Friday in

As with other open standards, Privacy Sandbox will only be effective if there's reasonable uptake. Just ask Google how challenging it is to play VP9 video on some devices. However, Google reckons there's good reasons to embrace its approach. Privacy is a mounting concern for many companies, but blocking cookies isn't really a fix -- it limits the ability to deliver relevant ads, and tempts sites to profile people through more invasive means (such as fingerprinting). In theory, a balance like this could keep the ad-supported web thriving without leading users or regulators to take drastic measures.

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