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TechnologyFacebook tightens rules for U.S. political advertisers ahead of 2020 election

13:35  28 august  2019
13:35  28 august  2019 Source:   reuters.com

Facebook adds new requirements for political advertisers

Facebook adds new requirements for political advertisers A new effort to crack down on election interference

Facebook implemented restrictions on its political advertising rules in the European Union Friday, in an effort to prevent abuse and interference in the run up to EU The company said in a blog post that it would expand on measures it put in place last year in countries including the U .K., U . S . and India.

BRUSSELS/SAN FRANCISCO (Reuters) - Facebook Inc toughened its rules on political advertising in Europe on Friday under pressure from EU regulators to do more to guard against foreign meddling in the bloc' s upcoming legislative election .

By Elizabeth Culliford

Facebook tightens rules for U.S. political advertisers ahead of 2020 election© Reuters/Dado Ruvic FILE PHOTO: A 3D-printed Facebook Like symbol is displayed in front of a U.S. flag in this illustration

(Reuters) - Facebook Inc is tightening its political ad rules in the United States, it said on Wednesday, requiring new disclosures for its site and photo-sharing platform Instagram ahead of the U.S. presidential election in November 2020.

The social media giant is introducing a "confirmed organization" label for U.S. political advertisers who show government-issued credentials to demonstrate their legitimacy.

All advertisers running ads on politics or social issues will also have to post their contact information, even if they are not seeking the official label.

Facebook tightens political ad rules, but leaves loopholes

Facebook tightens political ad rules, but leaves loopholes Facebook is tightening its rules around political advertising ahead of the 2020 U.S. presidential elections, an acknowledgement of previous misuse. But it's not clear if it will be enough to stop bad actors from abusing its system. © Provided by The Associated Press FILE - This March 29, 2018, file photo shows the Facebook moniker on screens at the Nasdaq MarketSite, in New York's Times Square. Acknowledging misuse, Facebook is tightening its rules around political advertising ahead of the 2020 U.S. presidential elections.

Facebook said it stopped paying commissions to employees who sell political ads, as it overhauls how it engages with campaigns ahead of elections in 2020 . In the wake of revelations about Russian efforts to influence the 2016 election , senior leaders at the company debated whether it should cease

Facebook Inc toughened its rules on political advertising in Europe on Friday under pressure from EU regulators to do more to guard against foreign Chastened since Russia used the social media platform to influence polls that swept U . S . President Donald Trump to power, Facebook says it has

Advertisers must comply by mid-October or risk having their ads cut off.

Under scrutiny from regulators since Russia used social media platforms to meddle in the 2016 U.S. presidential election, Facebook has been rolling out ad transparency tools country by country since last year.

Since May 2018, Facebook has required political advertisers in the United States to put a "paid for by" disclaimer on their ads. But the company said some had used misleading disclaimers or tried to register as organizations which did not exist.

"In 2018 we did see evidence of misuse in these disclaimers and so this is our effort to strengthen the process," said Sarah Schiff, product manager at Facebook.

Last year, Vice News journalists managed to place ads on behalf of figures and groups including U.S. Vice President Mike Pence and "Islamic State." Just last week, Facebook banned conservative news outlet The Epoch Times from advertising on the platform after it used different pages to push pro-Trump ads.

Facebook tightens political ad rules ahead of 2020 election

Facebook tightens political ad rules ahead of 2020 election Social networks says it wants to provide more details about who's behind the ads you're seeing.

BRUSSELS/SAN FRANCISCO (Reuters) - Facebook Inc toughened its rules on political Only advertisers located and authorized in a given country will be able to run political ads or issue ads Doing so when polls in each of the 27 EU member states are governed by local election rules , he

BRUSSELS/SAN FRANCISCO (Reuters) - Facebook Inc toughened its rules on political Only advertisers located and authorised in a given country will be able to run political ads or issue ads Doing so when polls in each of the 27 EU member states are governed by local election rules , he

Paid Facebook ads have become a major tool for political campaigns and other organizations to target voters.

President Donald Trump's re-election campaign has spent about $9.6 million this year on ads on the site, making him the top spender among 2020 candidates, according to Bully Pulpit Interactive, a Democratic firm that tracks digital ad spending.

Last year, Facebook began requiring political advertisers to submit a U.S. mailing address and identity document. Under the new rules, they will also have to supply a phone number, business email and website.

To get a "confirmed organization" label, advertisers must submit a Federal Election Commission ID number, tax-registered organization ID number, or government website domain matching an official email.

Facebook has continuously revamped its policies around political advertising, which differ by country.

In 2018, it launched an online library of political ads, although the database has been criticized by researchers for being poorly maintained and failing to provide useful ad targeting information.

(Reporting by Elizabeth Culliford; Editing by Lisa Shumaker)

Read More

Facebook to stop news headline changes from advertisers.
Facebook said Monday it is working to stop advertisers from changing headlines in links to news stories after concerns raised by a British political party's altering of one such link. © bombuscreative / IStock.com Facebook and other internet firms have been under pressure to prevent their online platforms from being used to for deception or social manipulation, particularly regarding political issues. The leading social network confirmed the internal effort in the face of concerns over a BBC headline altered in an ad to evidently change the tone of an article about British government spending on education.

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