Technology: Apple's iPhone 11 camera packs wide-angle photography punch - PressFrom - US

TechnologyApple's iPhone 11 camera packs wide-angle photography punch

21:46  10 september  2019
21:46  10 september  2019 Source:

Apple reveals the powerful new iPhone 11 Pro and Pro Max

Apple reveals the powerful new iPhone 11 Pro and Pro Max As usual, Apple's latest batch of iPhones aren't exactly surprising, thanks to plenty of detailed leaksthroughout the year. Today, the company unveiled the iPhone Pro and iPhone Pro Max, its high-end smartphones that'll join the slightly cheaper iPhone 11. You might have noticed the name changes this time around: the Pro models are direct successors to last year's "XS" phones, while the 11 is the cheaper alternative following the iPhone XR. There are a few design changes, like a "surgical-grade stainless steel" case and matte finish, but the iPhone 11 Pro and Pro Max are more focused on cramming in as much power as possible.

It's time for Apple's iPhone 11 camera to go wide. The new smartphone has an ultrawide wider-angle camera that joins the regular camera, Apple said Tuesday. Meanwhile the higher-end iPhone 11 Pro keeps the telephoto lens of last year's iPhone XS models but widens the lens' aperture for better low-light performance, giving new photographic flexibility to serious photographers.

Apple's iPhone 11 camera packs wide-angle photography punch© Provided by CBS Interactive Inc. The Apple iPhone 11 gets a new ultrawide angle camera. Screenshot by Stephen Shankland/CNET

"You can now see the beautiful framing of mother nature, but the details are still there," said Kaiann Drance, an Apple marketing executive. "This is great for epic landscape shots ... and tight spaces where you can't back up."

Apple reveals iPhone 11 with a dual-camera system, Night mode, and new colors

Apple reveals iPhone 11 with a dual-camera system, Night mode, and new colors A successor to the default iPhone

Apple announced the new phone and camera designs at its annual iPhone launch event in Cupertino, California.

Cameras are a key way to make this year's smartphone stand out from last year's model -- and the large, squarish camera protrusion does make the new iPhone stand out. Even though people don't upgrade phones as often as they used to, the ability to get better photos and videos remains an important selling point for people who may not care about improvements to chips or other components hidden inside a phone body.

The iPhone 11 Pro also will get a photography software upgrade this fall called Deep Fusion that'll let the phone combine the best of multiple shots into one image with low noise and high sharpness, said Phil Schiller, head of Apple's marketing.

iPhone cameras once led the market, but competing phones like the Samsung Galaxy and Google Pixel have caught up and in some ways surpassed Apple's devices. In 2019, Apple brought new computational photography smarts and a larger image sensor to its iPhone XS, XR and XS Max phones.

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Apple's Deep Fusion photography comes to iPhone 11s in beta .
You now have a chance to try Apple's machine learning-based Deep Fusion photography if you're willing to live on the bleeding edge. It's releasing an iOS 13.2 developer beta (public likely to follow soon) that makes Deep Fusion available to iPhone 11 and iPhone 11 Pro owners. The technique uses machine learning to create highly detailed, sharper and more natural-looking photos on the primary and telephoto lenses by combining the results of multiple shots.Deep Fusion takes an underexposed photo for sharpness, and blends that with three neutral pictures and a long high-exposure image on a per-pixel level to achieve a highly customized result.

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