Technology: Apple’s iPhone 11 pricing strategy is spot-on for its new services era - PressFrom - US
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TechnologyApple’s iPhone 11 pricing strategy is spot-on for its new services era

00:50  12 september  2019
00:50  12 september  2019 Source:   bgr.com

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That said, Apple ' s tagline for the iPhone 11 launch was 'By innovation only' with a modernized Apple logo This date allows Apple to ship its iPhones into shops well before the end of the year rush. There could be a new price strategy . The iPhone 11 price is almost certain not to drop this year

This morning on CNBC’s program Squawk Alley, Bank of America Merrill Lynch senior equity research analyst Wamsi Mohan praised Apple’s pricing strategy for the iPhone 11. As a reminder, per Apple’s annual fall event yesterday, the company decided to sell the new iPhone 11 (the successor to the iPhone XR) at a base price of $699 instead of $749, something Mohan said shows that Apple is demonstrating “an ability to be tactical and understand the market dynamics.”

Apple’s iPhone 11 pricing strategy is spot-on for its new services era© Provided by Penske Media Corporation iphone-11-spiral Apple’s iPhone 11 pricing strategy is spot-on for its new services era© Provided by Penske Media Corporation iphone-11-pro-green-water

To be sure, though, there’s also another consideration. And it has to do with the new era Apple has pushed itself into, one dominated increasingly by paid services like Apple Music and the forthcoming Apple TV+.

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Apple iPhone 11 ' s price in India: The iPhone 11 starts at Rs 64,900 compared to the Rs 76,900 launch price of iPhone XR last year, which makes it more While the specifications and features were in line with what the leaks predicted, Apple did surprise on one front: the price of the iPhone 11 .

The iPhone price decrease gives Apple a new way to get new customers into its system of connected products. The online services Apple launched on Tuesday were also lower in price than expected, and give Apple a way to entice new customers with content that ' s more expensive or impossible to

Ben Thompson’s Stratechery newsletter edition for Wednesday ($$) pegged the iPhone price cut as basically the biggest news to come out of Tuesday’s event.

Why? For context, he points to the fact of how fantastically the iPhone XR has sold, despite the presence of the more advanced XS and XS Max variants. Even Apple CEO Tim Cook this week described those two as the most advanced iPhones at the time. But what happened? “For the first time,” Thompson notes, “a majority of Apple’s customers weren’t willing to pay for the best.” The XR was good enough. More than good enough — it’s a solid, reliable, fantastic phone.

Thompson also draws a line from the price cut (on the model the company clearly thinks is best suited for most people) straight to Apple’s evolution into being a services company (we use “evolution” instead of “transformation,” because, despite the maturation of iPhone as a product, it’s not like the company is weaning itself away from it, obviously). And here’s why cutting the price is so interesting.

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Focus on services . It' s that decline in unit sales that has Apple looking elsewhere for its next jolt of growth. Beyond iPhones , Apple will likely offer us a clearer look For now, Apple will release its three new devices, likely pleasing a couple of groups, said Creative Strategies analyst Carolina Milanesi.

Apple ( AAPL - Get Report) wants to innovate on its hardware products enough to keep its user base loyal, so those users can adopt the behemoth' s new suite of improving services . Tuesday, Apple will unveil its new iPhone 11 ' s and may talk about new developments with services .

For one thing, it could lead to more phones being sold. Which is exactly what you want to do when you’re trying to sell more services like Apple Music. And not just services, but complementary products like Apple Watches.

A number of analysts and Apple watchers were certainly pleased by the price cut of the iPhone 11. Like J.P. Morgan, which noted this in a research commentary published Wednesday, per CNBC: “We came out largely positive from the event… led by Lowered Pricing of iPhone 11 relative to XR, which could act as (a) positive driver for volumes in (the) entry level premium smartphone segment.”

The pricing strategy is certainly one more bit of evidence among scores we could cite of Apple continues to change and evolve under Cook. An evolution that continues to be a success, we would argue.

Meanwhile, as a reminder about iPhone 11 availability: Pre-orders start this Friday at 5 a.m. Pacific Time and the phone will start shipping on September 20.

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iPhone 11 Pro/Pro Max, iPhone 11, iPhone XR, and iPhone 8: Everything you need to know about Apple’s 2019 lineup.
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