Technology: Google advertising practices targeted in antitrust probe - PressFrom - US
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TechnologyGoogle advertising practices targeted in antitrust probe

00:50  12 september  2019
00:50  12 september  2019 Source:   msn.com

Google faces (yet another) antitrust complaint, this time over job search

Google faces (yet another) antitrust complaint, this time over job search Google is in hot water once again over antitrust issues. Reuters reports that 23 job search websites will send a letter to the European Commission asserting that the search giant abuses its market dominance to promote its own job search service. Google added jobs to its search queries in 2017, rolling out from the US to the UK in 2018. It has certain features which make it appealing to users -- not only is it very convenient, but it also lists salaries in its postings. The problem is that smaller job listing companies say that Google's practices are anticompetitive.

A nationwide group of states opened a Google antitrust probe Monday into whether advertising practices from the Alphabet (GOOGL) unit violate current laws, targeting the heart of the search giant's business. Fifty attorneys general, led by Ken Paxton of Texas, announced the Google

The two probes widen the antitrust scrutiny of big tech companies beyond sweeping federal and congressional investigations and enforcement Google 's dominance in online search and advertising enables it to target millions of consumers for their personal data. Google expects the state authorities

SAN FRANCISCO (AP) — State attorneys general investigating whether Google is engaged in monopolistic behavior are planning to take a deep look into the tech giant's advertising business.

Google advertising practices targeted in antitrust probe © Provided by The Associated Press Texas Attorney General Ken Paxton, center, with District of Columbia Attorney General Karl Racine, left, and a bipartisan group of state attorneys general speaks to reporters in front of the U.S. Supreme Court in Washington, Monday, Sept. 9, 2019 on an antitrust investigation of big tech companies. (AP Photo/Manuel Balce Ceneta)

The office of Texas Attorney General Ken Paxton sent a letter to Google on Monday seeking internal documents about how it sells ads and tracks the behavior of people who use its search engine and other products.

Google could soon face another antitrust investigation

Google could soon face another antitrust investigation Next week, more than half of the nation's attorneys general are expected to announce an antitrust investigation into Google, The Washington Post reports. Details on the investigation are limited, but it's yet another probe into fears that big tech has amassed too much power. Both Democrats and Republicans have expressed concerns that just a handful of companies control the internet and technology at large. Earlier this summer, a House antitrust subcommitteegrilled executives from Amazon, Apple, Facebook and Google.

Experts believe the antitrust probe could focus on at least one of three aspects of Google 's business that An obvious first place to look could be online advertising . Google will control 31. 1 % of global digital Google targeted by U.S. states in new antitrust investigation. Texas and other states are

Experts believe the antitrust probe could focus on at least one of three aspects of Google ’s business that have caught regulators’ eyes. An obvious first place to look could be online advertising . Google will control 31. 1 % of global digital ad dollars in 2019, according to eMarketer estimates, crushing a

The letter was sent on the same day Paxton and other state prosecutors announced the multistate antitrust probe. The Texas-led investigation involves 48 states along with Puerto Rico and the District of Columbia.

Paxton's document request seeks more information about how Google acquired and integrated advertising platforms such as DoubleClick and AdMob. It also seeks information about the advertising practices of Google's Chrome browser and its YouTube video service.

Google faces antitrust investigation from 50 state attorneys general.
A collation of 50 state attorney generals have launched a new antitrust investigation into Google, reports The Washington Post. According to Texas Attorney General Ken Paxton, the leader of the initiative, the investigation will initially focus on the company's advertising business but is likely to expand to encompass other aspects of how the company conducts itself. "The facts will lead where the fact lead," said Paxton. If Google is found to have acted in a way that broke the US's antitrust rules, the company could be forced to divest itself of parts of its business, including YouTube.

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