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Technology Lyft unifies transportation options inside its app

22:47  24 september  2019
22:47  24 september  2019 Source:   engadget.com

Lyft Now Tells You the Fastest (and Cheapest) Transit Option for Your Trip

  Lyft Now Tells You the Fastest (and Cheapest) Transit Option for Your Trip The app will now let you know the best way to get to where you’re going, whether that’s by car, bike, scooter, or public transportation.If biking is quicker and cheaper than taking a car, Lyft will let you know.

Lyft is countering Uber's moves by making it easier to find every transportation option inside its app -- including the ones that won't give the company a dime. It's rolling out updates that unify transportation searches, whether it's bikes, scooters, rideshares, rentals or mass transit. The standard search now displays every choice within view rather than defaulting to ridesharing, and lets you compare options once you've set a destination. Tabs let you narrow the searches if you're only interested in one option.

a close up of a map

The changes should take effect over the "next few weeks."

Lyft co-founder John Zimmer pitched this as a reflection of the company's view that future cities will be "centered around people, not cars." However, this is arguably more about boosting exposure to Lyft's various services than anything else. You may be more likely to take a scooter if you realize that it's not much slower than a car, or choose a bike if it's right near the subway stop. Whatever Lyft loses to mass transit it might gain through more overall customers.

Lyft, App Store, Google Play

Lyft's new monthly subscription is cheaper, but has fewer perks .
Last year, Lyft tried to get users to pay $299 per month for its All-Access Plan. That included 30 "free" monthly trips (as long as they were under $15), but people were, understandably, shocked by the price tag. Now, Lyft is trying a new approach. It's Lyft Pink membership offers a 15 percent discount on all car rides, and it's just $19.99 per month, less than 10 percent of the monthly All-Access fee. Lyft Pink comes with a few other perks, like three "free" 30-minute bike or scooter rides per month (in select markets), three free trip cancelations, priority airport pickup and waived lost-and-found fees.

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