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Technology Sony's immersive 360 Reality Audio is coming to Amazon Music

15:55  26 september  2019
15:55  26 september  2019 Source:   engadget.com

Sony’s headphone app will soon analyze your ears for 360 audio

Sony’s headphone app will soon analyze your ears for 360 audio Back at CES, Sony unveiled 360 Reality Audio, a new standard/format/ecosystem for immersive sound on headphones and speakers. The headphone demo at CES was very technical and quite sensitive as calibrating sound profiles to your ears required a thin wire underneath some studio-grade cans. The company was clear in January that the goal would be for anyone to do the calibration with their phone, by taking a picture of their ears. At IFA, Sony is showing off how that feature will work inside its current Headphones app. The Sony Headphones app is already the place you adjust noise cancellation, tweak the EQ and make other changes to its line of audio gear.

Experience 360 Reality Audio . This astonishing breakthrough in music creation and reproduction Music has never been so real and so immersive . 1" 360 Reality Audio " is a technology to provide listeners with music experiences that have more precise localization than the ones currently available.

Introducing the next level of audio innovation: 360 Reality Audio . Hear music exactly how the artists intended. Spatial sound fields are all around you by creating multiple virtual speakers. Music has never been so real and so immersive .

Amazon's newest addition to its smart speaker lineup, the Echo Studio, doesn't only offer higher quality audio than its brethren. It also supports new audio technologies like Dolby Atmos and Sony's 360 Reality Audio for an immersive listening experience. To coincide with the launch of the speaker, Sony has announced that 360 Reality Audio content will soon be available to stream through Amazon Music HD.

  Sony's immersive 360 Reality Audio is coming to Amazon Music

The 360 Reality Audio format uses "object-based spatial audio technology" which maps out different types of sounds such as vocals or instruments with positional information. This means that listeners feel immersed within the sounds, with a concert-like experience from home speakers or headphones. We were impressed by a demo of the technology at CES this year, although we're yet to see how the system works in the real world.

Amazon's new Echo Studio promises immersive audio for $200

  Amazon's new Echo Studio promises immersive audio for $200 Just as earlier reports suggested, Amazon revealed yet another updated version of its Echo smart speaker at a press conference in Seattle today. The big difference? Its focus on high-quality audio. Unlike earlier Echo models, which largely prioritized smarts over sound quality, Amazon's new Echo Studio aims to deliver immersive, 3D audio (with help fro Dolby Atmos), all meant to help it compete more capably with competitors like Sonos. "It is"It is the most innovative speaker we've ever built," Amazon said in its self-referential live coverage.

360 Reality Audio is an ambitious attempt to create a new immersive music format designed to be streamed over mobile music streaming services and played through compatible headphones. However, it also works through speakers, from complex rigs to one-box speakers that we're pretty sure Sony is

And now Sony is pushing 360 Reality Audio . During a brief FB chat with a close friend in the UK, he The Sony 360 Reality Audio promotional video located at the very top of their page tries to distinguish their object oriented “virtual speaker” approach from traditional stereo and even 5.1|7.1 surround.

As well as offering content via Amazon Music, Sony is also working on its own ecosystem of products based around 360 Reality Audio including headphones which are calibrated specifically to your ears using a smartphone app and speakers like the prototype Reality Audio speaker shown off at CES. It is also working on tools for the creation side of music production, presumably including microphones and other equipment.

The 360 Reality Audio content will be available later this year on Amazon Echo Studio devices in the US, UK, Germany and Japan.

Sony's baffling wearable speaker heads to the US for $300 .
Want the convenience of portable tunes but hate headphones and earbuds? Sony has a solution for you in its "Immersive Wearable Speaker" (SRS-WS1), which is perhaps the company's most aptly named piece of audio kit. You wear it around your neck, it emits sound, you get it. The speaker launched in Japan back in 2017 (we caught a glimpse of an earlier version during SXSW 2016), but now it's finally making its way to the US in December for $300. The real question, though, is who would actually want it. I've been testing out the Immersive Wearable Speaker for the past week, and from the get-go, it was one of the strangest products I've ever used.

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