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Technology Facebook is rolling out a test to hide your likes

23:55  26 september  2019
23:55  26 september  2019 Source:   cnn.com

Now Facebook says it may remove Like counts

Now Facebook says it may remove Like counts Facebook could soon start hiding the Like counter on News Feed posts to protect users’ from envy and dissuade them from self-censorship. Instagram is already testing this in 7 countries including Canada and Brazil, showing a post’s audience just a few names of mutual friends who’ve Liked it instead of the total number. The idea is to prevent users from destructively comparing themselves to others and potentially feeing inadequate if their posts don’t get as many Likes. It could also stop users from deleting posts they think aren’t getting enough Likes or not sharing in the first place. © Provided by Oath Inc.

For the past decade, "likes" have been the chief currency of Facebook. It's the way we've determined how many people think our babies are cute, believe our jokes are funny and recognize our new jobs are impressive.

a screenshot of a computer© Facebook / Shutterstock / CNN

Facebook itself has been so synonymous with likes that the thumbs up icon for the like button was placed on the sign outside the company's headquarters.

Now, Facebook is rethinking this feature as part of a broader effort to make the social network less stressful to use.

On Thursday, the company said it will begin a test to hide the number of likes, reactions and video views from posts in Australia. The author of the post will still be able to see those metrics, but other users won't.

Facebook experimenting with hiding likes, report says

Facebook experimenting with hiding likes, report says Another way to help improve users' mental health.

The test applies to posts from users and pages, as well as ads across Facebook. It will slowly roll out to the majority of Australian users.

"We are running a limited test where like, reaction, and video view counts are made private across Facebook. We will gather feedback to understand whether this change will improve people's experiences," a Facebook spokesperson said in a statement.

a screenshot of a video game: Facebook is testing hiding like, reaction and video view counts (right).© Facebook / Shutterstock / CNN Facebook is testing hiding like, reaction and video view counts (right).

Earlier this month, the company said it was considering hiding like counts on the platform.

In April, Facebook-owned Instagram announced it would begin testing hiding like counts in Canada, in a move to help reduce pressure on the platform. It has since expanded the experiment to several other countries, including Ireland, New Zealand and Australia.

Facebook will test hiding ‘Likes’ on its own site

  Facebook will test hiding ‘Likes’ on its own site As rumors suggested, Facebook is getting ready to start hiding "Likes" on its site. Starting this Friday, September 27th, the company will begin a test that's going to remove public visibility of Like, reaction and video view counts from people's posts and ads across Facebook. This is going to be happening only in Australia, though, and Facebook told Engadget it has not decided whether the test will expand to other places in the future. Facebook said it wants to get some initial results from Australia, before deciding which steps to take next.

"We are testing this because we want your followers to focus on the photos and videos you share, not how many likes they get," an Instagram spokesperson said earlier this year.

Similarly to Instagram's test, it will say "[name of user] and others" under the Facebook post where likes and reactions would normally appear. Users can then click to see a list of the other Facebook users who have liked it, although they won't see a number saying how many.

Facebook and Instagram may see different results from their respective tests. On Instagram, users may feel more pressure to rack up the likes in comparison to Facebook.

But both tests could give the platforms insight into whether users feel more comfortable posting without public-facing likes, or whether that will hinder engagement and interactions.

CNN Business spoke with users in countries with the Instagram test, and most of them felt positively about the effort to improve wellbeing on the app.

Facebook will begin hiding likes on Friday

  Facebook will begin hiding likes on Friday The social media giant will test hiding the number of likes, reactions and views posts get. Angela Lang/CNET © Provided by CBS Interactive Inc. How the like "count" will appear during the test. Facebook "We are running a limited test where like, reaction and video view counts are made private across Facebook," a Facebook spokesperson told CNET in an emailed statement Thursday. Facebook added it would "gather feedback to understand whether this change will improve people's experiences."Facebook first flagged it might experiment with hiding likes earlier in September, after testing it on Instagram this year.

"Likes are powerful because they are immediate feedback," Renee Engeln, a psychology professor at Northwestern University, previously told CNN Business. "In a way, likes give you the same kind of hit like a gambler gets at a slot machine."

However, some social media influencers who have built a business on Instagram said they have concerns about the test. Instagram personalities working with brands on sponsored content are paid, in part, based on the engagement of their posts, which includes likes.

Kamiu Lee, CEO of influencer marketing platform Activate, said the impact of Facebook hiding likes will likely be less of a concern for influencers.

"Instagram is a much bigger platform in the influencer space," she said. "A lot of influencers do post on Facebook, but more as a secondary amplification [of their content]. They really view Instagram or YouTube as their core channel."

Instagram expands hidden likes test worldwide .
Instagram started hiding the total number of likes on posts for some people in the US this week as part of a broader test. It made like and video view counters private in other countries over the last few months, and now it's ready to expand the test elsewhere. Starting today, we're expanding our test of private like counts globally. If you're in the test, you'll no longer see the total number of likes and views on photos and videos posted to Feed unless they're your own. pic.twitter.com/DztSH0xiq2 — Instagram (@instagram) November 14, 2019The Facebook-owned service said it's rolling out the test worldwide.

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