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Technology Pandora's mobile app gets better personalization and discovery features

17:45  01 october  2019
17:45  01 october  2019 Source:   engadget.com

Pandora hopes to pad its podcast lineup with direct uploads

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Pandora announced a “refresh” to their mobile experiences this morning, a refresh that includes a redesigned app interface, enhanced station personalization , and improved artist discovery . The new experience is currently in beta and available to about 3% of the streaming service’ s base

Pandora also points out that the new design puts a greater emphasis on station personalization , allowing users to easily go back and “un-thumb” previously played tracks with their new thumb history. With music discovery being the main reason why many of us use and love Pandora , you’ll now see

Music service Pandora has struggled to keep up with competitors like Spotify and Apple Music since it moved away from its radio-like format and into general music streaming. The company fought back with a recentlylaunched desktop app, and now a major update to its mobile app hopes to win over music fans.

a screenshot of a cell phone

The new app features are focused on personalization and discovery, helping users to find the music or podcasts that they want to listen to. The new "For You" section will be a dynamically updating feed of new music and podcast recommendations, similar to Spotify's popular Discover Weekly playlist. It will recommend "modules" or collections of tracks based around a theme such as mood or decade.

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Pandora is releasing a redesigned version of its app for Android and iOS today that brings a new focus on personalization to the venerable We use cookies and other tracking technologies to improve your browsing experience on our site, show personalized content and targeted ads, analyze site traffic

Pandora has released a redesigned version of its mobile apps for Android and iOS, and with them comes new personalization features not previously available. Personalization gets more emphasis with this update, and there Artist discovery has been boosted with the update, as well , making it

Users on Pandora's free ad-supported tier will be able to listen to tracks from the For You section using the "Premium Access" feature, in which they can listen for free for one session after watching a video ad.

Another new feature is "Pandora Modes," in which users can customize the listening experience of their favorite stations. Users can select from options like "Crowd Faves" to hear songs most liked by other listeners, "Artist Only" to hear tracks just from the original artist they selected and "Discovery" to hear a more broad selection of artists on the station.

There's also a new design for the app, with navigation now located at the bottom. The new version of the app starts rolling out on iOS and Android today, and should be available to all users within the next few weeks.

Pandora overhauls mobile app to focus on hyper-personalization .
Recommendations can be tailored down to the time of day , depending on your unique listening history. It takes into consideration what content you’ve engaged with the most, and what you like and dislike based on what you’ve “thumbed-up” or “thumbed-down.” The company says it’s cataloged over 100 billion “thumbs” of listener data that allow it to accurately tailor content.Also new is a “Pandora Modes” station that was previously exclusive as a web feature. Pandora Modes lets you actively customize the stations you’re listening to and tweak the listening experience.

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