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Technology Pandora overhauls mobile app to focus on hyper-personalization

20:15  01 october  2019
20:15  01 october  2019 Source:   theverge.com

Podcasts are now available on Pandora’s website and desktop app

  Podcasts are now available on Pandora’s website and desktop app With over 600,000 episodes availablePandora is banking on this hyper-personalization, and says its system uses more than 1,500 attributes — from the show’s MPAA ratings to a user’s listening history — to drill down on shows it thinks you’d like to listen to, along with specific episodes. This is mostly done with the Podcast Genome Project’s algorithms, but there’s still a human curation component involved to help guide recommendations.

Pandora has revamped its smartphone app to focus on personalization , leveraging the data from its Music Genome Project to serve up custom-curated music and podcast recommendations. There’s now a dedicated “For You” tab, which features a feed that dynamically updates throughout the day with

Pandora is releasing a redesigned version of its app for Android and iOS today that brings a new focus on personalization to the venerable We use cookies and other tracking technologies to improve your browsing experience on our site, show personalized content and targeted ads, analyze site

Pandora has revamped its smartphone app to focus on personalization, leveraging the data from its Music Genome Project to serve up custom-curated music and podcast recommendations.

  Pandora overhauls mobile app to focus on hyper-personalization © Photo by Amelia Holowaty Krales / The Verge

There’s now a dedicated “For You” tab, which features a feed that dynamically updates throughout the day with new and different content broken down into “modules.” These modules are categories like Moods, Decades, or Artists on the Rise. Pandora says over 35 of these modules will roll out in the coming months, and more are planned for the future.

a screenshot of a cell phone© Image: Pandora

Based upon your previous interactions with Pandora, the “For You” section could prioritize styles of music, breaking news podcasts, or push new music from artists you frequently listen to as soon as it’s released. Pandora-only content is also included, like SiriusXM talk shows and Pandora Stories. And, Pandora says these recommendations can be tailored down to the time of day, depending on your unique listening history. It takes into consideration what content you’ve engaged with the most, and what you like and dislike based on what you’ve “thumbed-up” or “thumbed-down.” The company says it’s cataloged over 100 billion “thumbs” of listener data that allow it to accurately tailor content.

Pandora adds podcasts to its web player and desktop app

  Pandora adds podcasts to its web player and desktop app Last year, Pandora introduced a library of podcasts which has grown from hundreds of shows to thousands. While the service offered many of the most popular series, the sticking point was that support was limited to the company's mobile apps. To make it easier for listeners to catch up with their favorite podcasts, Pandora has added the episodic content to its desktop app and web player, which is available to both free and paid users. PodcastsPodcasts have been booming over the last few years -- Stitcher, Apple, Spotify and plenty of others have been building out their services while Pandora seemed to struggle.

The update will reach all mobile and tablet listeners over the coming months; here's what to expect.

The popular Pandora app has received a big UI overhaul in an effort to focus more on personalization and user experience. The changes for the ongoing overhaul features lots of cosmetic adjustments in the form of new animations and transitions, more information on stations, the

Also new is a “Pandora Modes” station that was previously exclusive as a web feature. Pandora Modes lets you actively customize the stations you’re listening to and tweak the listening experience. Selecting a mode can switch things up on a station so you only hear songs most liked by other users, songs from a particular artist, or shuffle in more songs by artists that don’t normally pop up.

a screenshot of a cell phone© Image: Pandora

Pandora users will also notice another change — the navigation bar has been moved to the bottom of the app — which should make it easier to use.

The new features are available to all tiers of Pandora users, and will roll out to limited iOS and Android users starting today.

Questlove is moving his podcast from Pandora to iHeartRadio .
After helping Pandora transform itself into an original content creator, Tonight Show musical director Questlove is taking his podcast and talents to iHeartMedia. As part of a new deal, the company will air fresh episodes of Questlove Supreme on its iHeartPodcast Network and iHeartRadio stations starting on November 6th (you'll be able to listen to the podcast on platforms like Pocket Casts and Overcast as well). The Roots drummer will also curate and produce new original content for iHeartRadio early next year. The move is, without a doubt, a setback for Pandora. Questlove Supreme was the biggest original on Pandora's podcast slate.

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