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Technology TikTok turns its back on political ads

00:30  05 october  2019
00:30  05 october  2019 Source:   msn.com

The NFL's new TikTok account is all about highlights and sideline moments

The NFL's new TikTok account is all about highlights and sideline moments The National Football League is hyping up its 100th season with a TikTok partnership. Today, the NFL is launching an official TikTok account with packaged highlights, sideline moments and behind-the-scenes footage. To get things started, it's promoting a #WeReady challenge. Today through September 5th, the NFL is asking fans to share videos about their favorite teams with the hashtag. The short-form platform has been dominated by teens, but it's also popular globally. And the NFL is hoping to capitalize on that. "Partnering with TikTok is a natural extension of our media strategy," said Blake Stuchin, the NFL's VP of digital media business development.

Today, TikTok offers a range of ad opportunities, including in-feed video ads , launch screen ads , and other native ads like its sponsored hashtag challenges. “While we explore ways to provide value to brands, we’re intent on always staying true to why users uniquely love the TikTok platform itself: for

Back to School. While other social networks grapple with complex issues of political speech, growing video platform TikTok has decided not to allow political ads of any kind. The Beijing-based app said in a statement that "the nature" of political ads don't fit its experience.

Youth-friendly TikTok on Friday said it won't allow political ads because they would clash with the "light-hearted" feeling at the social network where people share playful video snippets.

a close up of a remote control: TikTok claimed some 500 million users worldwide last year, making it one of the most popular worldwide apps.© JOEL SAGET / AFP TikTok claimed some 500 million users worldwide last year, making it one of the most popular worldwide apps.

TikTok, which is owned by Chinese firm ByteDance, is dabbling with paid advertising at the service, which has proven a hit with teenagers, vice president of global business solutions Blake Chandlee said in an online post.

"We're intent on always staying true to why users uniquely love the TikTok platform itself: for the app's light-hearted and irreverent feeling that makes it such a fun place to spend time," Chandlee said.

TikTok opts out of paid political advertising entirely

  TikTok opts out of paid political advertising entirely While other social networks grapple with complex issues of political speech, growing video platform TikTokhas decided not to allow political ads of any kind. We'll have to see how that ban works in practice, as the company's list of disallowed material includes "paid ads that promote or oppose a candidate, current leader, political party or group, or issue at the federal, state, or local level – including election-related ads, advocacy ads, or issue ads."The Beijing-based app said in a statement that "the nature" of political ads don't fit its experience.

TikTok said on Thursday it would not allow paid political ads on its platform as they do not fit into the experience it aims to provide to millions of its users. current leader, political party or group, or issue at the federal, state, or local level – including election-related ads , advocacy ads , or issue ads

TikTok Ads is the global marketing solutions service of ByteDance covering integrated marketing resources across TikTok , Vigo Video, TopBuzz, BuzzVideo, News Republic, Helo, BaBe.

"In that spirit, we have chosen not to allow political ads on TikTok."

TikTok, which has its headquarters in Southern California, lets advertisers sponsor hashtag contests or run short-form ads in keeping with the short video snippet style at the service.

The company recently began testing a TikTok Creator Marketplace where marketers can connect with popular users, or "creators," at the service for advertising campaigns.

TikTok lets users overlay special effects on short video clips in which they express themselves in ways such as dancing or lip-synching songs.

"We're in the early days of introducing and experimenting with different ad formats, and we're exploring a variety of opportunities for brand partners," Chandlee said.

TikTok says it doesn't allow political advertising

  TikTok says it doesn't allow political advertising Some of the world's biggest social media companies allow political advertising. But TikTok won't be one of them.Paid political ads aren't a fit for the hugely popular video sharing app, according to Blake Chandlee, vice president of Global Business Solutions for TikTok. He wrote in a blog post Friday that the company is focused on "staying true" to the app's "light-hearted and irreverent feeling that makes it such a fun place to spend time.

Political ads to be banned on short-form video app. As China cracks down on unrest in Hong Kong and the U.S. presidential election nears, TikTok says it ' s banning political ads . The popular app is owned by Beijing ByteDance Technology Co Ltd., a Chinese Internet technology company that

Still more news on political ads : CNN rejected two ads from President Trump’s reelection campaign, The New York Times reports. But then again, what recession?: “The National Retail Federation, which released its annual holiday sales forecast, says retail sales will increase between 3.8 percent

"The nature of paid political ads is not something we believe fits the TikTok platform experience."

Online platforms including Facebook, Twitter and YouTube have been under pressure to prevent their platforms from becoming hotbeds of misleading political rhetoric and manipulation since social networks were used as tools to sway voters in the 2016 US election.

Facebook has tightened rules for political ads as part of efforts to prevent abuses.

TikTok claimed some 500 million users worldwide last year, making it one of the most popular worldwide apps.

It expanded its reach to the US with a merger with Musical.ly two years ago.

Teens have been flocking to the service, which allows them to create and share videos of 15 seconds.

ByteDance has a version of TikTok in China called Douyin.

TikTok hits 1.5 billion downloads, report says .
The app has had 614 million downloads so far just this year, according to mobile intelligence firm Sensor Tower. The social video app is currently the third most downloaded non-gaming app of the year, after WhatsApp at No. 1 and Messenger at No. 2, according to the firm. Facebook and Instagram rank in fourth and fifth place, respectively, the survey says.© Provided by CBS Interactive Inc. TikTok is currently the third most downloaded non-gaming app of 2019, according to Sensor Tower.

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