Technology: 23andMe's VIP service includes a one-on-one chat to explain your DNA - PressFrom - US
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Technology 23andMe's VIP service includes a one-on-one chat to explain your DNA

01:30  10 october  2019
01:30  10 october  2019 Source:   engadget.com

You can chat with Shopify stores from virtually anywhere

You can chat with Shopify stores from virtually anywhere You might not have to switch to Apple's iMessage or Facebook Messenger the next time you want to talk to a favorite online store. Shopify has introduced a native chat feature (appropriately called Shopify Chat) that lets you talk to a store through any page, regardless of your browser or operating system. There could always be help on hand, whether you're looking for pricing info on your phone or a recommendation when you're on your PC at home. It's easier for the shopkeepers, too. A keyboard inside the Shopify Ping app for stores can help merchants find the discounts and products you need without disrupting the conversation.

How does a DNA testing service like 23 andMe convince you to shell out more when the base results are the same? The VIP treatment gives 23 andMe a compromise where it can offer a higher-priced tier without having to alter its focus and invest in far costlier testing methods.

23 andMe is the first and only genetic service available directly to you that includes reports that meet FDA standards for clinical and scientific validity. 23 andMe was founded in 2006 to help people access, understand and benefit from the human genome. We have more than three million genotyped

How does a DNA testing service like 23andMe convince you to shell out more when the base results are the same? By rolling out the red carpet, it seems. The company has introduced a $499 VIP Health + Ancestry Service that includes two Health + Ancestry kits, faster lab processing, overnight shipping, a year of "premium" support and, crucially, a 30-minute one-on-one walkthrough of your Ancestry results. Effectively, 23andMe wants to offer a concierge for your genes.

  23andMe's VIP service includes a one-on-one chat to explain your DNA

That's a hefty premium over ordering two separate Health + Ancestry kits, and it's clearly not meant for most users. Do you really need to fast-track details about your predisposition to certain diseases? However, it's not surprising given 23andMe's current direction. The company has been toying with a premium service for roughly a year, but has also been hesitant to pursue advanced gene sequencing in the past. The VIP treatment gives 23andMe a compromise where it can offer a higher-priced tier without having to alter its focus and invest in far costlier testing methods.

23andMe Blog

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