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Technology Netflix launches its cheaper mobile-only subscription in Malaysia

13:15  24 october  2019
13:15  24 october  2019 Source:   engadget.com

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The company launched a cheap mobile - only subscription tier tailored to that market -- a plan it revealed last week. The 199 rupee (about ) option Last week, Netflix revealed that its international subscriber base grew by 2.83 million paid members to 91.46 million in the last quarter, which was less

Netflix is ready to take its lower-cost, mobile - only plan beyond India as it looks to expand the reach of its service in other international markets. The American on-demand video streaming giant launched a new price tier for users in Malaysia that would allow people in the nation to access the video service

While Netflix continues to grow, the company sees an opportunity to secure new users by adapting its offerings to meet customers' differing needs. It has recently begun offering more affordable services in international markets, and now it has a new option available in Malaysia for a cheaper, mobile-only subscription to the streaming service.

a hand holding a cell phone

The service costs just RM17 ($4) per month, and allows subscribers to watch all Netflix content ad-free in standard definition on a mobile device. The app can be installed on multiple devices, but the plan can only be used to watch on one smartphone or tablet at a time.

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As Netflix tries to grow subscriber numbers outside of the United States, TechCrunch reports today that the Right now, the test appears to be centered in Malaysia , but earlier in Like many companies, Netflix is always testing out new features and updates to its service, so it ' s unclear if mobile - only

Streaming giant Netflix is testing a mobile - only subscription in India that costs half of its basic plan. Thanks to cheap data plans, Indians increasingly consume streaming content on their mobile devices. Netflix launched a similar half-price mobile plan in Malaysia last November, and said at the

The mobile subscription option is an addition to the existing options of Basic, Standard and Premium subscriptions available in Malaysia. Netflix added the new tier because, according to its statistics, 88 percent of Malaysians own a smartphone and 78 percent of users spend time streaming or downloading entertainment.

Netflix has been experimenting with cheaper subscriptions in international markets. Its mobile-only subscription first appeared in India, where it is now available for 199 rupees ($2.80) per month. With India's large population and areas of poor connectivity, many people rely on mobile data for their internet access so an affordable mobile-only plan makes sense there. A similar mobile-only Netflix service in also available in the Philippines, according to Gadget Match, where it costs PhP 190 ($3.70) per month.

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Malaysian news outlet The Star reports that Netflix is now offering a new tier in the country -- a mobile - only plan priced at RM17 (). The tier limits users to watching shows on either a phone or a tablet and content is only available in SD. The next most expensive plan in the country is Netflix 's

The mobile - only trial cuts the price of Netflix in Malaysia by around 50 percent. Aside from offering cheaper options, Netflix is also doubling down on local content in Asia. Venmo announced today its plans to launch its first-ever credit card. The card is being issued partnership with Synchrony, already

In its recent earnings call, Netflix shared that it had added 6.77 million subscribers but that this was slightly lower than the 7 million hoped for. Having to fight back against competition from Disney+ and Apple TV+, both of which are coming soon, the company announced it would be expanding its mobile-only plans to attract more international subscribers.

Netflix

Netflix is testing new price plans with big discounts if you buy a year at a time .
Disney+ has been available for only a month and the streaming service is already is a huge success for Disney. Not only do you get access to plenty of new and old Disney shows, but the Disney+ subscription is actually cheaper than any of Disney's rivals. For $6.99, you get support for four simultaneous Disney+ streams that go up to 4K UHD quality, depending on the show. Netflix’s cheapest plan ($8.99) only supports streaming SD shows to a single device at a time. If you pay for a full year of Disney+ access, the monthly cost goes down to $5.83.

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