Technology: Google now understands more conversational search queries - We know the top recipes of 2017! - PressFrom - US

Technology Google now understands more conversational search queries

14:20  25 october  2019
14:20  25 october  2019 Source:

Google announces new Google Assistant with huge boost to speed

  Google announces new Google Assistant with huge boost to speed Coming first to Pixel phones

Google today announced a change to its core Search algorithm that it says can better understand conversational search queries . Google reckons BERT will help Search better understand one in 10 searches in the U.S. in English, and it plans to bring the capability to more languages and locales

The “ conversational search ” that Google demonstrated at last week’s Google I/O conference is now available to users of its Chrome browser, and it’s a significant leap in how we use search engines. I’m 17 years now into writing about search

Google Search has just gotten better at deciphering your sometimes conversational, sometimes awkwardly phrased queries. That's made possible by implementing a neural network-based technique for language processing called Bidirectional Encoder Representations from Transformers, or BERT, which gives Search the power to recognize the importance of word sequences. The company says it's the product's "biggest leap forward in the past five years, and one of the biggest leaps forward in the history of Search."

a close up of a fence in front of a building

By being able to recognize word sequences, Search is also able to understand the context of words in the query. For instance, it's now better at understand queries wherein prepositions like "for" and "to" matter a lot to their meaning. In the past, when you search for "brazil traveler to USA need a visa," you'll see results that cater to Americans looking to travel to Brazil at the top of the pile. With BERT implemented, the first results you get are now links to information on how to get a US visa as a Brazilian.

Why 10 percent of all Google Search results are changing

  Why 10 percent of all Google Search results are changing Say hello to BERT

In conversational search , users ask questions in obscure and unpredictable ways. They ask them without context, in many different ways, and ask impossibly Likewise, the understanding and extraction of the right data to meet the query may be carried out unsuccessfully by the search engine.

Google ’s new “ conversational search ” feature for Chrome has quietly been enabled, with the new feature appearing in the latest version of Google ’s browser. Announced at I/O, the new Voice Search feature builds on the existing ability for Chrome to accept spoken search terms, now listing out your

Here's another example: pre-BERT Google returns generic results on how get a prescription filled when you type in something like "Can you get medicine for someone pharmacy." Now, Search prioritizes results with instructions on how to prescription filled for someone else, which is what you'd mean with a query like that.

a screenshot of a social media post: Google© Google Google

At a press event announcing the big Search update, BuzzFeed News says Google VP of Search Pandu Nayak also gave this query as an example: "How old was Taylor Swift when Kanye went on stage?" Before BERT, Google would've returned a video of Kanye's infamous award-crashing rant at the MTV Video Music Awards. Now, the first result is a snippet of a BBC article with Swift's age -- it's even highlighted to make sure you see it.

Despite the massive update, Google admits that Search is still far from perfect. If you ask it "what state is south of Nebraska," Google will still surface results for a community called "South Nebraska" instead of for Kansas even with BERT. Nayak wrote in his announcement post that "language understanding remains an ongoing challenge, and it keeps [the team] motivated to continue to improve Search." For now, BERT will only be applied to English-language searches made in the US, but Google plans to expand its reach to more regions and languages over time.


Google search gets smarter so queries don't have to .
Google on Friday announced its "biggest leap forward" in years in its search algorithm, offering an unusually detailed public explanation of its secret formula. The world's most popular internet search engine said its latest refinement uses machine learning to improve how it handles conversationally phrased English-language requests. "We're making a significant improvement to how we understand queries, representing the biggest leap forward in the past five years, and one of the biggest leaps forward in the history of search," Google search vice president Pandu Nayak said in an online post.

—   Share news in the SOC. Networks

Topical videos:

usr: 3
This is interesting!