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Technology Google now understands more conversational search queries

14:20  25 october  2019
14:20  25 october  2019 Source:   engadget.com

Google search lets you swipe right on TV and movie recommendations

Google search lets you swipe right on TV and movie recommendations Yes, like a dating app.

Google Search has just gotten better at deciphering your sometimes conversational , sometimes awkwardly phrased queries . For now , BERT will only be applied to English-language searches made in the US, but Google plans to expand its reach to more regions and languages over time.

Google today announced a change to its core Search algorithm that it says can better understand conversational search queries . Google reckons BERT will help Search better understand one in 10 searches in the U.S. in English, and it plans to bring the capability to more languages and locales.

Google Search has just gotten better at deciphering your sometimes conversational, sometimes awkwardly phrased queries. That's made possible by implementing a neural network-based technique for language processing called Bidirectional Encoder Representations from Transformers, or BERT, which gives Search the power to recognize the importance of word sequences. The company says it's the product's "biggest leap forward in the past five years, and one of the biggest leaps forward in the history of Search."

a close up of a fence in front of a building

By being able to recognize word sequences, Search is also able to understand the context of words in the query. For instance, it's now better at understand queries wherein prepositions like "for" and "to" matter a lot to their meaning. In the past, when you search for "brazil traveler to USA need a visa," you'll see results that cater to Americans looking to travel to Brazil at the top of the pile. With BERT implemented, the first results you get are now links to information on how to get a US visa as a Brazilian.

Google's new feature will help you find something to watch

Google's new feature will help you find something to watch Google Search can now help you find your next binge. The company this morning announced a new feature which will make personalized recommendations of what to watch, including both TV shows and movies, and point you to services where the content is available. The feature is an expansion of Google's existing efforts in pointing web searchers to informative content about TV shows and films. Already, a Google search for a TV show or movie title will include a "Knowledge Panel" box a the the top of the search results where you can read the overview, see the ratings and reviews, check out the cast, and as of spring 2017 find services where the show or movie can be streamed or pu

The “ conversational search ” that Google demonstrated at last week’s Google I/O conference is now available to users of its Chrome browser, and it’s a significant leap in how we use search engines. I’m 17 years now into writing about search

Google has announced its rolling out a major upgrade to its search engine, which should mean it gets better at understanding your queries in context "Particularly for longer, more conversational queries , or searches where prepositions like 'for' and 'to' matter a lot to the meaning, Search will be

Here's another example: pre-BERT Google returns generic results on how get a prescription filled when you type in something like "Can you get medicine for someone pharmacy." Now, Search prioritizes results with instructions on how to prescription filled for someone else, which is what you'd mean with a query like that.

a screenshot of a social media post: Google© Google Google

At a press event announcing the big Search update, BuzzFeed News says Google VP of Search Pandu Nayak also gave this query as an example: "How old was Taylor Swift when Kanye went on stage?" Before BERT, Google would've returned a video of Kanye's infamous award-crashing rant at the MTV Video Music Awards. Now, the first result is a snippet of a BBC article with Swift's age -- it's even highlighted to make sure you see it.

Despite the massive update, Google admits that Search is still far from perfect. If you ask it "what state is south of Nebraska," Google will still surface results for a community called "South Nebraska" instead of for Kansas even with BERT. Nayak wrote in his announcement post that "language understanding remains an ongoing challenge, and it keeps [the team] motivated to continue to improve Search." For now, BERT will only be applied to English-language searches made in the US, but Google plans to expand its reach to more regions and languages over time.

Google

Google Maps for iOS gets Incognito Mode .
You no longer need an Android phone if you want to keep your Google Maps activity (mostly) private. Google is rolling out Incognito Mode to iOS users as of today, giving you the same ability to search for and navigate to locations without leaving records behind on your account or Location History. Again, this won't affect Assistant queries or prevent outsiders from theoretically snooping on your Google Maps traffic -- this is mainly so that Google (and anyone with access to your phone) won't know what you've been looking for.Android users are getting an additional privacy control of their own.

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