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Technology Alphabet is reportedly interested in buying Fitbit

18:40  28 october  2019
18:40  28 october  2019 Source:   engadget.com

Tell us who the Fitbit Versa Lite is good for

Tell us who the Fitbit Versa Lite is good for When reviews editor Cherlynn Low spent some time with the pared down Versa Lite smartwatch back in April, she was pleased by its comfortable fit, four-day battery life and capable tracking. But she still couldn't recommend it, as the regular Versa offers WiFi, an altimeter and a gyroscope for only $40 more. This disparity earned the Versa Lite a fair but unimpressive score of 72, compared to the Versa's much better 83. If you bought the Versa Lite smartwatch, do you find yourself irritated by the missing features? Is it still a great device despite not being able to count pool laps or floors climbed? Were you bothered by the lack of onboard music storage, or the inability to

Fitbit is apparently quite serious about exploring a sale. Reuters sources said Alphabet has "made an offer" to buy Fitbit for an as yet undetermined amount. The insiders warned there was no guarantee the talks would lead to a deal, but the indication of interest is still huge by itself.

Alphabet reportedly wants to buy Fitbit , the fitness tracker, and wireless wearables expert. Google is most probably planning to enter the wearables market, and to compete with Apple Watch. Already, the company has agreements with Fossil, a smartwatch maker who has been working with Google since

Fitbit is apparently quite serious about exploring a sale. Reuterssources said Alphabet has "made an offer" to buy Fitbit for an as yet undetermined amount. The insiders warned there was no guarantee the talks would lead to a deal, but the indication of interest is still huge by itself. We've reached out to Alphabet and Fitbit for comment, although they declined to comment to Reuters.

a close up of a hand holding a cell phone

If Alphabet did snap up Fitbit, it could dramatically change the landscape for smartwatches. In spite of challenges, Fitbit is still one of the largest smartwatch makers on the planet -- this would quickly consolidate the market. It could also provide Google with expertise in a number of areas, including fitness tracking. This doesn't necessarily mean that you'll see Google make is own Fitbit-influenced smartwatches, but it could incorporate more fitness features into Wear OS.

Fitbit is reportedly in the early stages of exploring a sale

  Fitbit is reportedly in the early stages of exploring a sale Fitbit might be ready to cede some control of its destiny.Reuterssources said the company is talking to investment bank Qatalyst Partners about the possibility of shopping itself around to would-be acquirers. Qatalyst has reportedly been pressing Fitbit to consider the option for weeks, suggesting that Alphabet and private equity outfits might be interested if it did. A move is far from certain, but it's notable that a selloff is even on the table.Fitbit and Alphabet have both declined to comment.There might be good reasons for Fitbit to consider a sale.

Google has made an offer to buy Fitbit , claims a report from Reuters. Details on the offer are light, and it's said that there's no certainty that the negotiations between the two Fitbit is a large presence in the wearables market, making smartwatches like the Versa and fitness-focused devices like the Charge.

Buying Fitbit could be a play to make Google services a greater part of customers' lives and measure up to Apple in the health and fitness space. Alphabet did not respond to requests for comment. Alphabet 's CFO declined to comment on the potential Fitbit acquisition in an interview following

A deal might be necessary for Fitbit. Although the Versa line has helped Fitbit's fortunes, the company is still struggling between its heavy dependence on basic fitness trackers and its gradual transition to services. It's bleeding cash, and things might only get worse as competitors like Apple and Samsung offer both more advanced and more affordable models. Alphabet may offer a lifeline to a team that would face uncertainty on its own.

Reuters

Fitbit buy is Google's latest step into gadgetry .
Google's deal to buy Fitbit will help it compete with health tech companies. But the deal also helps Google build out its own hardware line. Google has historically been a late bloomer when it comes to hardware. The company's own phone did not debut until 2016 and does not sell well compared to rivals. But Fitbit has a well-known brand that will lend Google credibility as it creates its own wearable. Google has been through a similar merger before, with smart home company Nest. Google recently rebranded its home products under the Nest name.

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