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Technology Alphabet is reportedly interested in buying Fitbit

18:40  28 october  2019
18:40  28 october  2019 Source:   engadget.com

Fitbit is reportedly in the early stages of exploring a sale

  Fitbit is reportedly in the early stages of exploring a sale Fitbit might be ready to cede some control of its destiny.Reuterssources said the company is talking to investment bank Qatalyst Partners about the possibility of shopping itself around to would-be acquirers. Qatalyst has reportedly been pressing Fitbit to consider the option for weeks, suggesting that Alphabet and private equity outfits might be interested if it did. A move is far from certain, but it's notable that a selloff is even on the table.Fitbit and Alphabet have both declined to comment.There might be good reasons for Fitbit to consider a sale.

Fitbit is apparently quite serious about exploring a sale. Reuters sources said Alphabet has "made an offer" to buy Fitbit for an as yet undetermined amount . Latest in Gear. Alphabet is reportedly interested in buying Fitbit . 6m ago.

Google parent company Alphabet is reportedly in talks to buy wearable company Fitbit , Reuters reports. There is currently no confirmation that the deal will definitely take place, according to sources familiar with the talks. Share All sharing options for: Google is reportedly trying to buy Fitbit .

Fitbit is apparently quite serious about exploring a sale. Reuterssources said Alphabet has "made an offer" to buy Fitbit for an as yet undetermined amount. The insiders warned there was no guarantee the talks would lead to a deal, but the indication of interest is still huge by itself. We've reached out to Alphabet and Fitbit for comment, although they declined to comment to Reuters.

a close up of a hand holding a cell phone

If Alphabet did snap up Fitbit, it could dramatically change the landscape for smartwatches. In spite of challenges, Fitbit is still one of the largest smartwatch makers on the planet -- this would quickly consolidate the market. It could also provide Google with expertise in a number of areas, including fitness tracking. This doesn't necessarily mean that you'll see Google make is own Fitbit-influenced smartwatches, but it could incorporate more fitness features into Wear OS.

Google owner Alphabet wants to buy Fitbit, report says

  Google owner Alphabet wants to buy Fitbit, report says Google's parent company Alphabet has offered to acquire Fitbit, according to a Reuters report.But, the existence of an offer doesn’t suggest an acquisition is imminent: “There is no certainty that the negotiations between Google and Fitbit will lead to any deal,” according to the Reuters report.

Alphabet is reportedly interested in buying Fitbit . HTC recreated the 'Mona Lisa' in 3D for the Louvre's da Vinci exhibition. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.

(Reuters) — Google owner Alphabet has made an offer to acquire U.S. wearable device maker Fitbit , as it eyes a slice of the crowded market for fitness trackers and smartwatches There is no certainty that the negotiations between Google and Fitbit will lead to any deal, the sources said, asking not to

A deal might be necessary for Fitbit. Although the Versa line has helped Fitbit's fortunes, the company is still struggling between its heavy dependence on basic fitness trackers and its gradual transition to services. It's bleeding cash, and things might only get worse as competitors like Apple and Samsung offer both more advanced and more affordable models. Alphabet may offer a lifeline to a team that would face uncertainty on its own.

Reuters

Exclusive: Fitbit considers whether it should explore a sale - sources .
Exclusive: Fitbit considers whether it should explore a sale - sourcesFitbit has held discussions with investment bank Qatalyst Partners about whether it should engage with potential acquirers, the sources said.

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