Technology Adobe, Twitter and the New York Times team up to fight digital fakes
Trump’s Dorian Tweet Whips Up a Fight Over a Science Powerhouse
SILVER SPRING, Md. — On Friday morning in the suburbs of Washington, D.C., government scientists in khakis and sensible shoes bustled to work — beneath a towering bronze sculpture of a hand releasing seabirds — heading for a small scientific agency caught up in a political mess triggered by President Trump’s tweet about Hurricane Dorian.
Adobe, Twitter and the New York Times are tired of seeingpropagate, and they're teaming up to do something about it. The trio has a Content Authenticity Initiative that aims to create a standard for digital media attribution. Ideally, you'd know whether or not a picture or video is legitimate simply by examining the file -- you'd know if it had been manipulated.
The approach so far would include an optional Adobe system that lets both creators and publishers attach secure attribution info to whatever content they share. Producers would get credit, while everyday users would have an "attribution trail" tracing media back to its source. The current prototype sat within (what else?), but a standard by its nature could bring this technology to any creative app.
Adobe Fresco drawing and painting app is out on iPad, coming soon to Surface
Time to break out the stylus.
The Initiative won't officially start until there's a summit (potentially with more companies involved) in the "coming months." There are still questions to be answered in the meantime. How will the Initiative prevent forgeries of attribution info? Just which formats will get support? And will there be any costs for implementing this, potentially limiting it to major creative apps like Adobe's? If this is truly a universal standard, though, it may be easier to catchand other attempts at misleading the public.
Adobe promises big new features for Photoshop on the iPad after early complaints .
Subject Selection, Curves, Lightroom integration, and morePhotoshop for the iPad debuted to high expectations, and that led to some immediate backlash when the app inevitably was lacking in features. For the first version, Adobe focused on “compositing, masking, and retouching,” saying those features are “core to almost any Photoshop-based project.” But it’s an enormous app, and that meant quite a bit would still be missing.
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