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Technology Facebook's Instagram will start hiding likes for some US users next week

03:15  09 november  2019
03:15  09 november  2019 Source:   cnet.com

Facebook will test hiding ‘Likes’ on its own site

  Facebook will test hiding ‘Likes’ on its own site As rumors suggested, Facebook is getting ready to start hiding "Likes" on its site. Starting this Friday, September 27th, the company will begin a test that's going to remove public visibility of Like, reaction and video view counts from people's posts and ads across Facebook. This is going to be happening only in Australia, though, and Facebook told Engadget it has not decided whether the test will expand to other places in the future. Facebook said it wants to get some initial results from Australia, before deciding which steps to take next.

Instagram started testing hiding likes in Canada during the spring, before expanding the experiment in July to Australia, Brazil, Ireland, Italy, Japan Facebook has also been experimenting with hiding likes . Twitter is exploring whether to put likes and retweets behind a user tap so conversations are

Beginning next week , some U . S . users of Instagram will be able to test this theory as the social media platform will begin hiding the " likes " counter that appears underneath We ’re currently running a test that hides the total number of likes and video views for some people in the following countries

Instagram CEO Adam Mosseri said Friday that the photo sharing app will start hiding likes for some US users next week.

Graphic by Pixabay/Illustration by CNET © Provided by CBS Interactive Inc. Graphic by Pixabay/Illustration by CNET

Instagram had already started testing hiding likes in Canada, before expanding the experiment in July to Australia, Brazil, Ireland, Italy, Japan and New Zealand.

The move could help improve the mental health of users because they often compare their like counts to those of other users. There are also concerns, though, that hiding likes could lead to a drop in engagement on the platform.

a close up of a logo: Instagram logo © CNET

Instagram logo

Instagram users will still be able to see the likes and video views their posts have gotten, but the public won't. Facebook has also been experimenting with hiding likes.

Mosseri made the announcement during the Wired25 conference in San Francisco on Friday.

Instagram's new Reels take some notes from TikTok .
The short-format video feature is being tested in Brazil.The feature is available in both its iOS and Android apps starting Tuesday, but only in Brazil for now. Instagram said it'll collect feedback as it tests the new feature.

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