Technology Chrome could soon tag and shame slow-loading websites
Google’s working on a new feature to speed up Chrome, and you can try it right now
According to the most recent available data from market research and monitoring company Net Marketshare, Google's Chrome web browser currently has a 67% share of the global market on desktop and laptop computers. Firefox is in the #2 spot with a 9.21%, which means Chrome is so overwhelmingly dominant that it's the only desktop web browser on the planet with a double-digit market share. Think for a moment how impressive that is, especially since Chrome OS currently has an estimated global market share of between 4% and 5%.
Google Chrome could soon apply badges to websites that load particularly slowly to encourage their owners to make some changes and speed things up.
In, developers Addy Osmani, Ben Greenstein and Bryan McQuade from the Chrome team explain that they believe "the web can do better", and explain how a label system might work.
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"In the future, Chrome may identify sites that typically load fast or slow for users with clear badging," the developers say. "This may take a number of forms and we plan to experiment with different options, to determine which provides the most value to our users."
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The browser will look for sites that are built in a way that makes them particularly sluggish using historical data, and in the future it may also factor in the predicted load time based on the device and network conditions – so pages that aren't optimized for mobile devices might be tagged, for example.
Not so fast?
The 'badging' could take various forms, including a warning on a splash screen that appears while a slow page is loading, a green progress bar for speedier sites, and information in a context menu that appears when you right-click.
If you own a site that's tagged and shamed, Google will advise you to useto check out its performance, then use open source tool to run an audit and identify ways to speed things up.
"We are excited to reward you for your work and give our users more transparency into typical site performance," say Osmani, Greenstein and McQuade. "We hope this effort will encourage more sites on the open web to provide the best possible experiences to all users."
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