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Technology Instagram cribs TikTok with new music-heavy Stories features

15:05  12 november  2019
15:05  12 november  2019 Source:   engadget.com

Instagram is testing a new video editing tool called Reels that copies TikTok’s best features

  Instagram is testing a new video editing tool called Reels that copies TikTok’s best features Only available in Brazil

Unlike TikTok , however, Reels will benefit from Instagram 's direct messaging features . The new feature sits alongside the Boomerang and Super-Zoom selectors inside Stories . It also includes a ghost tool that makes it easy to line up shots and a countdown that helps users get their timing right.

Instagram is launching a video- music remix feature to finally fight back against Chinese social rival TikTok . Instagram Reels lets you make 15-second video clips set to music and share them as Stories , with the potential to go viral on a new Top Reels section of Explore.

Facebook may be for boomers, but the company has had more success keeping younger users on Instagram. The evolving requirements of social media demand constant innovation though, and Instagram is working to stay relevant by incorporating features popularized by one of its fastest-growing rivals: TikTok.

a close up of a street in front of a building

Staring in Brazil, Instagram has begun testing a new format called Reels. TechCrunch reports that Reels lets you create "15-second video video clips set to music and share them as Stories," which then have the ability to be shared wider via a new "Top Reels" section on the Explore page. Users can set their videos to music, selecting tracks from Instagram's huge music catalog or by using the audio from a publicly shared Reels video. If that sounds familiar, it's because that is one of the core features of TikTok.

Instagram Stories launches TikTok clone Reels in Brazil

  Instagram Stories launches TikTok clone Reels in Brazil Instagram is launching a video-music remix feature to finally fight back against Chinese social rival TikTok. Instagram Reels lets you make 15-second video clips set to music and share them as Stories, with the potential to go viral on a new Top Reels section of Explore. Just like TikTok, users can soundtrack their Reels with a huge catalog of music, or borrow the audio from anyone's else video to create a remix of their meme or joke. © Provided by Oath Inc.

Instagram is launching a video- music remix feature to finally fight back against Chinese social rival TikTok . Instagram Reels lets you make 15-second video clips set to music and share them as Stories , with the potential to go viral on a new Top Reels section of Explore.

Instagram is launching a video- music remix feature to finally fight back against Chinese social rival TikTok . Instagram Reels lets you make 15-second video clips set to music and share them as Stories , with the potential to go viral on a new Top Reels section of Explore.

Unlike TikTok, however, Reels will benefit from Instagram's direct messaging features. Not everything needs to be shared publicly, as TechCrunch reports that users can post Reels to a Close Friends group or via a Direct Message. The new feature sits alongside the Boomerang and Super-Zoom selectors inside Stories. It also includes a ghost tool that makes it easy to line up shots and a countdown that helps users get their timing right.

According to Instagram's Director of product management Robby Stein, the feature is making its debut on iOS and Android in Brazil as users are already very familiar with sharing videos set to music. There are currently no plans to launch it in other countries.

Instagram's new Reels take some notes from TikTok

  Instagram's new Reels take some notes from TikTok The short-format video feature is being tested in Brazil.The feature is available in both its iOS and Android apps starting Tuesday, but only in Brazil for now. Instagram said it'll collect feedback as it tests the new feature.

Instagram appears to have begun working on a new camera mode called “Clips” which lets users record video segments into a Story . Though it would be interesting to see whether Instagram will manage to keep users from switching to TikTok by being inspired by their features ,” Wong wrote in a

Instagram is launching a video- music remix feature to finally fight back against Chinese social rival TikTok . Instagram Reels lets you make 15-second video clips set to music and share them as Stories , with the potential to go viral on a new Top Reels section of Explore.

That said, Instagram is reportedly working on very similar feature that provides in-app video editing. It's called Scenes, and will provide tools for remixing music and videos into Stories. Users can adjust the speed of video clips and also add AR effects, and the finished Scenes can then be remixed in turn by others if they are posted publicly. It's appears to be a lot like Reels but with added effects.

The information was provided by Jane Manchun Wong, a respected researcher who uncovers new features by reverse-engineering apps and who has discovered a number ofInstagram features in the past.

Facebook has previously attempted to compete with TikTok through its Lasso video sharing app, but persuading users to download a whole new app is a challenge, even though they could log in using their Facebook or Instagram accounts. Integrating similar features into an existing app will likely have more success, especially when factoring in easily Reels or Scenes can potentially be shared.

In spite of TikTok's popularity, not everyone is on board with the app. US senators have called for an assessment of whether the Chinese-owned app and others like it could be a national security risk.

Jane Manchun Wong, TechCrunch

Instagram's Layout feature adds collages to your Stories .
Today, Instagram is rolling out new Layout feature that will let you include multiple photos in a single story. When you open the Stories camera and select the Layout option, you'll be able to choose between two and six photos to combine in a grid-based collage. Layout is the latest in a string of updates Instagram has brought to Stories. Last month, it offered to seamlessly transfer your Stories into your Facebook Dating profile, and it started testing music-heavy clips called Reels. It has also added a Create mode that looks a lot like Snapchat and revamped the Explore section to include Stories.

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