Instagram is testing a new video editing tool called Reels that copies TikTok’s best features
Only available in Brazil
In a bid to compete with TikTok ’s soaring popularity, Instagram is launching a new feature called Reels . The feature will be available on both iOS and Android, however, it will be restricted to Brazil in the initial phase. Instagram Reels lets you make 15-second video clips and share them as Stories.
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According to TechCrunch, Instagram has launched a new feature that looks a lot like TikTok: Instagram Reels are 15-second videos that users can coordinate with music and share as Stories with the potential to go viral.
With TikTok being one of the most downloaded applications across the world, companies are mimicking its video construction style left and right. The most recent company to try to get in on the short video-music clip craze is Instagram: on Tuesday, the company released Instagram Reels for both iOS and Android, outlined TechCrunch.
Instagram cribs TikTok with new music-heavy Stories features
Facebook may be for boomers, but the company has had more success keeping younger users on Instagram. The evolving requirements of social media demand constant innovation though, and Instagram is working to stay relevant by incorporating features popularized by one of its fastest-growing rivals: TikTok. Staring in Brazil, Instagram has begun testing a new format called Reels. TechCrunch reports that Reels lets you create "15-second video videoStaring in Brazil, Instagram has begun testing a new format called Reels.
Tik Tok features short videos designed for sharing. This merger brought Tik Tok to the next level, as it leads to creating a massive video database and combined all existing accounts to form a large community of users.
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Similarly to Tik Tok, Instagram Reels allows users to make 15-second videos -- originals or remixes based on someone else's video format -- that can be set to music from the app's existing library and published with the possibility of going viral. A new "Top Reels" section within Instagram's Explore aggregates the most popular clips across the world for viewers to browse and enjoy.
This is another attempt by a Facebook brand to compete with TikTok. The standalone app Lasso, launched by the Facebook company, has yet to take off compared to its Chinese counterpart. Integrating a TikTok-like feature into an already popularly used application is a potentially more effective way to encourage users to turn towards Instagram for this type of digital entertainment experience.
As of Tuesday, Instagram Reels is only available in Brazil and there is no word of if or when the feature will expand to other countries.
Instagram's Layout feature adds collages to your Stories .
Today, Instagram is rolling out new Layout feature that will let you include multiple photos in a single story. When you open the Stories camera and select the Layout option, you'll be able to choose between two and six photos to combine in a grid-based collage. Layout is the latest in a string of updates Instagram has brought to Stories. Last month, it offered to seamlessly transfer your Stories into your Facebook Dating profile, and it started testing music-heavy clips called Reels. It has also added a Create mode that looks a lot like Snapchat and revamped the Explore section to include Stories.