Fitbit is reportedly in the early stages of exploring a sale
Fitbit might be ready to cede some control of its destiny.Reuterssources said the company is talking to investment bank Qatalyst Partners about the possibility of shopping itself around to would-be acquirers. Qatalyst has reportedly been pressing Fitbit to consider the option for weeks, suggesting that Alphabet and private equity outfits might be interested if it did. A move is far from certain, but it's notable that a selloff is even on the table.Fitbit and Alphabet have both declined to comment.There might be good reasons for Fitbit to consider a sale.
The Fitbit smartwatch line will soon receive a big update , with improvements to the always - on display, watch face The Fitbit Versa 2 is getting some additional features in this new update : Always - on display fixes: Fitbit is adding five Color is also being added , as well as health and fitness stats.
Aloha everyone, Today, we record a quick video on changing the watch face on the Fitbit Versa . Visit us for updates , news, giveaways and more!
Just it was buying Fitbit in a deal worth $2.1 billion, it will add even more features to its range of smartwatches. Tweaks to sleep and exercise tracking are all part of Fitbit OS 4.1, and although it won't arrive for a few weeks, the improvements look like they're worth waiting for.
All of Fitbit's current smartwatches will get the update: that's the Versa 2 , Versa , Versa Lite and Ionic . Here's what's new for all these Fitbits:
- You'll be able to see all 20 workout types on your wrist rather than having to swap them in and out from the Fitbit app. Plus you can now use Alexa to start workouts with your voice if you have the Versa 2.
- Smart wake will vibrate the watch gently to wake you up at what Fitbit calls the optimal part of your sleep cycle (within 30 minutes of your alarm).
- Your sleep score will show up on the watch in your daily dashboard.
- Up to five clock faces can be stored on the watch itself.
- To conserve battery when it's running low, notification vibrations and the always-on display will turn off.
- Have your calendar on your wrist with a new Agenda app.
The update to Fitbit OS 4.1, available Dec. 3, will also bring some additional tweaks specific to this year's Versa 2. Fitbit says heart rate tracking will be improved with a new algorithm that uses machine learning to recognize the heart rate from the optical sensor.
Alphabet is reportedly interested in buying Fitbit
Fitbit is apparently quite serious about exploring a sale. Reuterssources said Alphabet has "made an offer" to buy Fitbit for an as yet undetermined amount. The insiders warned there was no guarantee the talks would lead to a deal, but the indication of interest is still huge by itself. We've reached out to Alphabet and Fitbit for comment, although they declined to comment to Reuters. If Alphabet did snap up Fitbit, it could dramatically change the landscape for smartwatches. In spite of challenges, Fitbit is still one of the largest smartwatch makers on the planet -- this would quickly consolidate the market.
The Fitbit Versa 2 takes everything we like about the original smartwatch and adds an always - on AMOLED display, a microphone for The always - on display isn't customizable like the full watch face , but it's quite handy if you want to check the time and don't need any more granular information.
Always - On Display Mode***. Just glance to see your clock face during workouts or when your hands are Hundreds of Clock Faces . Give your watch the perfect look with unique designs downloadable from See the whole picture by using Versa 2 with the free Fitbit app to get the data, motivation and
Versa 2 owners will also get color always-on watch faces that can show fitness metrics (the two existing monochrome faces will still be there). You'll also be able to raise your wrist to wake the watch face, without having to press a button or tap the screen.
With color always-on faces, the $199 Versa 2 becomes more competitive with the $399 Apple Watch Series 5 . Unlike Apple's watch, Fitbit claims this feature won't affect battery life; you will still get 2+ days. In our review, the Versa 2 gave us just over two days with the monochrome faces before we had to recharge, so stay tuned for additional testing with the color faces.
If you signed up to the $10-a-month Fitbit Premium service, you'll also get a wellness report that shows an analysis of your activity including sleep, heart rate and weight. Fitbit says it was developed with feedback from UCLA and UCSF medical teams. Extra workouts and a new meditation section will also be added to the app for subscribers.
Save $50 on Fitbit's new Versa 2 smartwatch at Amazon .
While it's only been out since September, Fitbit's Versa 2 smartwatch is getting a decent discount ahead of Black Friday. Amazon is currently selling the silicone and woven band models for $149 and $180, down from their usual $200 and $230 price tags. According to price tracker Camelcamelcamel, $149 is the lowest price on the Versa 2 from the online retailer. Fitbit added a couple of notable enhancements to the second generation wearable, including an always-on display, native Alexa and Spotify integration and a new, more responsive processor.