Technology: Motorola Brings Back the Razr as $1,500 Foldable Smartphone - - PressFrom - US
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Technology Motorola Brings Back the Razr as $1,500 Foldable Smartphone

06:50  14 november  2019
06:50  14 november  2019 Source:   bloomberg.com

Motorola teases its foldable RAZR phone reveal for November 13th

  Motorola teases its foldable RAZR phone reveal for November 13th “You’re going to flip” is one tagline, according to CNETWhile it’s hard to tell for sure, it sure looks like we’re seeing the RAZR’s signature hinge pulled away from the edge of the handset to reveal a different sort of hinge underneath — perhaps to better house a true foldable screen like Samsung’s Galaxy Fold handset.

(Bloomberg) -- Motorola is rebooting the iconic Razr flip phone as a 6.2-inch smartphone with a foldable display that gives the Lenovo-owned brand a unique selling point against Apple Inc. and Samsung Electronics Co.’s finest.The new device reprises the Motorola Razr name and looks like a

But what better time for the phone maker’s parent Lenovo to bring back the brand in earnest as the mobile world is readying itself for a wave of foldable All of this stems from a new Wall Street Journal report noting Lenovo’s plan to revive the Razr as a foldable smartphone . The price point puts the

(Bloomberg) -- Motorola is rebooting the iconic Razr flip phone as a 6.2-inch smartphone with a foldable display that gives the Lenovo-owned brand a unique selling point against Apple Inc. and Samsung Electronics Co.’s finest.

The new device reprises the Motorola Razr name and looks like a modernized version of the original. It costs $1,499 and will be available for pre-order in December in Europe and as a Verizon exclusive in the U.S., ahead of its retail arrival in January. For Lenovo Group Ltd., which has a tiny fraction of the global smartphone market, it's an effort to build brand awareness in the U.S. via a halo device.

Motorola invite hints at a 'reinvented' RAZR

  Motorola invite hints at a 'reinvented' RAZR Earlier this year a Motorola exec confirmed to Engadget that the company was hard at work on foldable phone technology, and rumors about a new RAZR-branded device just won't go away. Now CNET reports it's sending out invites for a November 13th event in Los Angeles that promise the "highly-anticipated unveiling of a reinvented icon." Along with embedded GIF of something that looks like a hinged mobile device, it's not hard to figure out whatAlong with embedded GIF of something that looks like a hinged mobile device, it's not hard to figure out what we'll see, but the exact details of how it will work are still unclear.

The legendary Motorola RAZR might be making a comeback as a $ 1 , 500 foldable screen smartphone . It could launch as early as February as Will the revived RAZR just borrow the name but use a more traditional landscape folding display? Will Lenovo follow the original RAZR design and

Motorola is rebooting the iconic Razr flip phone as a 6.2-inch smartphone with a foldable display that gives the Lenovo-owned brand a unique selling point In the process, it’s brought back the action of flipping the phone shut to hang up calls, which is something most premium smartphone consumers

a hand holding a cellphone: Motorola Brings Back The Razr As $1,500 Foldable Smartphone© Bloomberg Motorola Brings Back The Razr As $1,500 Foldable Smartphone

Launched in late 2004, the first Razr became a cultural icon in the U.S., sold 130 million units and was the face of the phone industry before Apple launched the iPhone in 2007. Motorola’s new model has a shot at some fame as well, as it’s set to become the first true foldable phone on the market — every other device so far could more properly be described as a foldable tablet — and company executives have told Bloomberg they are confident that their design won’t succumb to the durability issues that pushed back Samsung’s Galaxy Fold launch.

The 2019 Razr is no bargain, but compared to the $1,980 Galaxy Fold or Huawei Technologies Co.’s $2,600 Mate X, it’s the most affordable member of the most expensive modern phone category. The compromise that users will have to accept with the Razr is in some of its specifications: it has a small battery at 2,510mAh and runs the older Android 9 Pie operating system on Qualcomm’s sub-flagship Snapdragon 710 chip. It lacks the 5G option and bountiful memory of its rivals. Aside from the U.S. and Europe, it’ll also be on sale in Latin America, Asia and Australia.

Moto’s foldable Razr might launch next month

  Moto’s foldable Razr might launch next month Motorola might finally give us want we've been asking for – a reincarnated Razr phone. According to a report by CNET, the company has sent an invite for an event scheduled for next month that hints towards a flip phone’s launch.© Provided by The Next WebThe invite shows a device folding and unfolding with “An original, unlike any other” tagline. CNET adds the invite says, “You’re going to flip.”Since the beginning of the year, we’ve been hearing rumors of Motorola bringing the sexy back with a foldable Razr.We’ve even got a coupleof glimpses of how the phone looks too.

But bringing back the flip phone isn’t only a desperate plea to cash in on our affection for a dearly departed brand. The original Razr became popular, in Perhaps it’s ludicrous to judge a $ 1 , 500 gadget on how much it echoes the tactile feel of its 15-year-old predecessor. But aside from the screen, the

The once iconic Motorola phone will return to the market this year — possibly as soon as February — according to The Wall Street Journal. Back in 2011, it partnered with Verizon to release the Droid Razr , which was the thinnest smartphone in the world at the time, measuring 7. 1 millimeters thick.

a hand holding a remote control: Motorola Brings Back The Razr As $1,500 Foldable Smartphone© Bloomberg Motorola Brings Back The Razr As $1,500 Foldable Smartphone

Motorola President Sergio Buniac said he doesn’t see the launch as a “silver bullet” for rocketing Motorola’s sales up to Apple and Samsung numbers. Over the past several quarters, Motorola has turned its mobile business from a flailing unit of China’s Lenovo to profitability in many markets, he said. The new Razr is intended to continue that even without strong sales. Buniac said he’s hoping for “a little bit more” demand than supply, while Lenovo Chief Operating Officer Gianfranco Lanci said “it will bring greater awareness to the brand, especially in key markets like North America.”

Motorola’s take on foldable phone design is markedly different to the first batch of foldable devices. Instead of a vertical hinge that makes it open like a book, the new Razr opens and closes like a classic flip phone. Closed shut, the phone is a square that’s about half the size of an iPhone 11 Pro Max, and Motorola has used the foldable technology to make one of the most portable phones on the market. In the process, it’s brought back the action of flipping the phone shut to hang up calls, which is something most premium smartphone consumers haven’t done in at least a decade.

Motorola’s foldable Razr phone will finally be unveiled on November 13th

  Motorola’s foldable Razr phone will finally be unveiled on November 13th We’ve known for several months that Motorola would be among the first smartphone vendors to launch a foldable phone. The company announced as much around the time the Galaxy Fold and Mate X were introduced. Reports claimed that Motorola was working on a foldable phone that will bring back the iconic Razr brand and flip design. The company never confirmed any of those rumors, nor did it announce any specifics about its foldable devices in the months that followed.

The Motorola Razr flip phone is back , but now it’s an Android smartphone with a foldable display. The 2019 Razr keeps the same general form factor, but

Motorola is rebooting the iconic Razr flip phone as a 6.2-inch smartphone with a foldable display that gives the Lenovo-owned brand a unique selling point. An attendee photographs the Lenovo Group Ltd. foldable Motorola Razr smartphone after a press briefing in Los Angeles on Tuesday. |

a close up of a hand holding a cellphone: Motorola Brings Back The Razr As $1,500 Foldable Smartphone© Bloomberg Motorola Brings Back The Razr As $1,500 Foldable Smartphone

Samsung is planning to introduce its own square-shaped foldable phone as its second Galaxy Fold device early next year. Until that time, Motorola looks set to be all alone in offering a regular smartphone capable of collapsing into a pocket-friendly clamshell.

“We wouldn’t be bringing the product to market if we didn’t think it was ready,” said Buniac, underlining Motorola’s belief in the reliability of its particular hinge and fold design. Samsung’s Galaxy Fold had issues with air bubbles popping up beneath the display and tiny particles getting trapped under the screen. Touting a so-called zero-gap design,  Buniac said “Our expectation is that we will have a reliable product, and as we launch you will see, but we are confident in what we achieved.”

Motorola Brings Back The Razr As $1,500 Foldable Smartphone© Bloomberg Motorola Brings Back The Razr As $1,500 Foldable Smartphone

In a brief hands-on test with the Razr, the handset felt and looked impressive. Its screen felt fragile, but the device’s design chief Ruben Castano said “We feel like we’ve really developed a robust solution,” pointing to stainless steel structural plates between the bottom of the inner screen and the device’s internals. He says that layer will help prevent particles like sand from going into the device’s electronics and breaking the display. There’s also a 2.7-inch exterior touchscreen for quick access to commonly used functions and checking notifications.

Leaked image provides a first look at Motorola's foldable Razr

  Leaked image provides a first look at Motorola's foldable Razr The foldable Razr is coming.

Motorola 's super-thin, metallic flip phone that was the "it" phone before the iPhone and Galaxy started a smartphone revolution. Well, if a new report is to The report also says that the phone will start at $ 1 , 500 , putting on a sky-high price on the futuristic bit of nostalgia. When asked to confirm if the Razr

The iconic Motorola RAZR might be making a comeback as a $ 1 , 500 foldable screen smartphone , and it could launch as early as February, according to a new report from The Wall Street Journal. Gemini PDA by Planet Computer is trying to bring back the hardware keyboard to PDA / Smartphone .

Similar to Samsung, Motorola will offer 24-hour turnaround replacements under a standard warranty for display failures, and it will charge $299 if the issue falls out of warranty in the U.S. The phone will be sold via Verizon Wireless as the exclusive launch carrier in the U.S. and will be available at Verizon and Walmart stores from January.

a hand holding a cellphone: Motorola Brings Back The Razr As $1,500 Foldable Smartphone© Bloomberg Motorola Brings Back The Razr As $1,500 Foldable Smartphone

The Razr’s inner display appeared impressive with a high-resolution panel whose crease was more subtle than the one on the Galaxy Fold. When unfolded, the Razr operates like most other Android phones, running a full touchscreen version of Google’s operating system. The external screen is designed for light interactions like answering calls and texts, but like the front screen on the Galaxy Fold, it’s not something most consumers are likely to use much. The new Razr is a flip phone at heart and that’s how most people will want to use it.

a hand holding a cellphone: Motorola Brings Back The Razr As $1,500 Foldable Smartphone© Bloomberg Motorola Brings Back The Razr As $1,500 Foldable Smartphone

Castano said that Motorola started working on a foldable design around 2015 and that its biggest challenge was being able to match the first Razr’s ability for the phone to be fully shut with no gap. Like the original Razr, the 2019 model has a chin at the bottom that houses electronics such as the LTE antenna. it also has a notch at the top of the main display, lacks a headphone jack, and will be available only in black and with 128GB of storage without further upgrade options. Its camera and battery specs are underwhelming, though Motorola promises “all-day battery life” without quoting an exact number of hours.

Motorola Razr: Leaked image may offer first look at upcoming foldable phone

  Motorola Razr: Leaked image may offer first look at upcoming foldable phone The foldable Razr is coming.

Motorola Razr — a flip phone that we’re still talking about to this day, and which carries a branding that Lenovo (which bought Motorola ’s smartphone Street Journal reports that the phone maker is partnering with Verizon to bring the Razr back as a $ 1 , 500 smartphone with a foldable display.

Motorola ’s RAZR Reportedly Returning as $ 1 , 500 Foldable Smartphone . According to The Wall Street Journal, Lenovo, which is now the parent company of Motorola , plans to bring back the RAZR exclusive to Verizon in the US, however, details of the phone , such as its screen size, support for 5G

Motorola’s other big task will be to prove itself at the super premium end of the market that’s long been dominated by Samsung and Apple. Since the first Razr, the Motorola brand has worn many hats, having served as a middling iPhone counter with the Verizon Droid, gone through a $12.5 billion Google acquisition and eventually ended up in the hands of Lenovo. It now needs to rebuild its own brand identity.

But the Razr’s shortcomings may very well not matter. This device is designed to appeal to those nostalgic for the flip phone era, for whom specs may not be a priority, as well as the early adopters of new technology, who are more tolerant of first-generation imperfections.

To contact the author of this story: Mark Gurman in Los Angeles at mgurman1@bloomberg.net

To contact the editor responsible for this story: Vlad Savov at vsavov5@bloomberg.net

For more articles like this, please visit us at bloomberg.com

©2019 Bloomberg L.P.

Motorola flips for its futuristic foldable phone .
NEW YORK (AP) — Motorola is bracing for the future by returning to the past. The company is adapting its historical flip-phone design for a smartphone with a foldable screen. Samsung, Huawei and others have phones that fold like a book and offer a double-sized display when unfolded. Motorola’s new Razr phone, on the other hand, will be smaller than a regular smartphone until unfolded to its full 6.2 inch size. The idea is to make the phone more compact for carrying and storing when folded and not in use. © Provided by The Associated Press This undated product image provided by Motorola by Motorola’s new Razr phone.

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