Technology: Instagram expands hidden likes test worldwide - - PressFrom - US
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Technology Instagram expands hidden likes test worldwide

19:10  14 november  2019
19:10  14 november  2019 Source:   engadget.com

Facebook will test hiding ‘Likes’ on its own site

  Facebook will test hiding ‘Likes’ on its own site As rumors suggested, Facebook is getting ready to start hiding "Likes" on its site. Starting this Friday, September 27th, the company will begin a test that's going to remove public visibility of Like, reaction and video view counts from people's posts and ads across Facebook. This is going to be happening only in Australia, though, and Facebook told Engadget it has not decided whether the test will expand to other places in the future. Facebook said it wants to get some initial results from Australia, before deciding which steps to take next.

Instagram started hiding the total number of likes on posts for some people in the US this week as part of a broader test. It made like and video view counters private in other countries over the last few months, and now it's ready to expand the test elsewhere.

a hand holding a video game

The Facebook-owned service said it's rolling out the test worldwide. If you're included in the trial, you won't see like and view numbers on other people's posts, but you can still see them for your own photos and videos. Instagram reckons this places a greater focus on what you're actually posting, and less on how many likes you're getting.

Facebook is rolling out a test to hide your likes

  Facebook is rolling out a test to hide your likes Facebook will test hiding the number of likes, reactions and video views from posts in Australia. The author of the post will still be able to see those metrics, but other users won't. The test applies to posts from users and pages, as well as ads across Facebook. It will slowly roll out to the majority of Australian users. "We are running a limited test where like, reaction, and video view counts are made private across Facebook. We will gather feedback to understand whether this change will improve people's experiences," a Facebook spokesperson said in a statement.

Instagram previously removed the counters for people in Australia, Brazil, Canada, Ireland, Italy, Japan and New Zealand in early testing. It said that while feedback had been positive, it's a critical change to how Instagram functions, so it's "continuing our test to learn more from our global community."

It also noted like and view counts are important to some people (for instance, influencers who are negotiating sponsorship deals). With that in mind, Instagram's "actively thinking through ways for creators to communicate value to their partners."

Instagram (Twitter)

Instagram test of hiding 'likes' spreading to US .
Instagram chief Adam Mosseri on Friday said that a test of hiding "likes" at the image and photo sharing social network will spread to the US. "Heads up! We've been testing making likes private on Instagram in a number of countries this year," Mosseri said in a tweet."Heads up! We've been testing making likes private on Instagram in a number of countries this year," Mosseri said in a tweet.

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This is interesting!