Technology: Google Restricts Data-Sharing for Ads Under Privacy Pressure - - PressFrom - US
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Technology Google Restricts Data-Sharing for Ads Under Privacy Pressure

19:26  14 november  2019
19:26  14 november  2019 Source:   bloomberg.com

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(Bloomberg) -- Google said it would make changes to its advertising technology to better protect people’s privacy following scrutiny by European Union watchdogs.

a close up of a computer: The Google Inc. homepage is displayed on an Apple Inc. laptop computer in this arranged photograph taken in the Brooklyn borough of New York, U.S., on Friday, July 19, 2019. Alphabet Inc. is scheduled to release earnings figures on July 25.© Bloomberg The Google Inc. homepage is displayed on an Apple Inc. laptop computer in this arranged photograph taken in the Brooklyn borough of New York, U.S., on Friday, July 19, 2019. Alphabet Inc. is scheduled to release earnings figures on July 25.

Starting in February, Google will no longer divulge information to participants in its ad auction about the type of content on a website or page where an ad could appear, the Alphabet Inc. company said in a blog post Thursday.

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This type of targeting is a major reason why Google was able to absorb the bulk of online ads bought and sold with machines, so-called programmatic advertising. Google doesn’t share its sales from web display ads, but frequently cites programmatic as a key driver of revenue growth.

“This change will help avoid the risk that any participant in our auctions is able to associate individual ad identifiers with Google’s contextual content categories,” Chetna Bindra, senior product manager, user trust and privacy at Google, said in the post.

Google includes contextual content categories in the bid requests it sends to buyers participating in an auction, indicating whether the website is about news or weather, for instance.

Google rolls out updated privacy tools for YouTube, Maps

  Google rolls out updated privacy tools for YouTube, Maps SAN FRANCISCO (AP) — Google is rolling out more tools for users to control their privacy settings. The company and other tech giants are facing increased scrutiny over the amount of data they collect from their users. Google and Facebook both debuted new privacy tools this year. Now, YouTube users will be able to set their search and viewing histories to auto-delete after a set period of time. Google Maps will have an incognito mode, which means a user's movements won't be recorded when it's turned on. It will be available on Android this month. Google did not give an exact date for iOS.

That information has helped advertisers avoid displaying ads alongside content they don’t deem suitable for their brands. Google in recent years almost lost major clients after some of their ads ran before extremist videos on its YouTube site.

But Google has faced criticism for how it processes data for personalized online advertising.

Ireland’s data protection regulator in May opened a probe into how the search giant processes user data in advertising transactions. The watchdog is trying to determine whether Google’s practices are in line with EU strict privacy laws, which mandate transparency and the minimization of data collection.

Some feel this is only a small step by Google to increase privacy.

“Google will still broadcast ‘bid requests’ that detail what you are watching, reading, or listening to to countless companies,” said Johnny Ryan, chief policy officer at Brave Software Inc., which makes an ad-blocking browser. “These big requests will include information about where you are, and enough data to link things about over time.”

Apple’s new privacy pages are easier to read and look way better

  Apple’s new privacy pages are easier to read and look way better They’re now like product pages but for privacyPreviously, if you looked at that URL, you’d find Apple’s generic statement about how it protected your personal information, followed by a bunch of info in a confusing order, with a hard-to-read two-column layout on any but the skinniest of window sizes. Apple’s new pages still lead with a generic statement about privacy, but it’s now much easier to understand what each app does to protect your privacy on an app-by-app basis.

Brave has previously filed a legal complaint with European data protection authorities over Google’s ad auction technology.

Google said in the blog post Thursday that it already has measures in place to protect user privacy, for instance, by requiring publishers to get consent from individuals for targeted adverts. It said it decided to take the extra step announced Thursday following engagement with data protection authorities.

--With assistance from Mark Bergen.

To contact the reporters on this story: Natalia Drozdiak in Brussels at ndrozdiak1@bloomberg.net;Stephanie Bodoni in Trier at sbodoni@bloomberg.net

To contact the editors responsible for this story: Giles Turner at gturner35@bloomberg.net, Nate Lanxon

For more articles like this, please visit us at bloomberg.com

©2019 Bloomberg L.P.

Google Maps incognito mode is only hiding you from you .
A new incognito mode on Google Maps may make it easier to obscure your search history. But that doesn't mean the app won't be tracking your whereabouts. © ShutterstockThe company announced this week a series of new privacy tools across its various apps, including a mode that lets you cut down on recording where you're going or where you've been and pause location sharing. (Those locations won't be saved to your Google account and the app won't use them to suggest destinations to you). require(["medianetNativeAdOnArticle"], function (medianetNativeAdOnArticle) { medianetNativeAdOnArticle.

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