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Technology TikTok test lets users link to the products in their videos

18:25  15 november  2019
18:25  15 november  2019 Source:   engadget.com

TikTok turns its back on political ads

  TikTok turns its back on political ads Youth-friendly TikTok on Friday said it won't allow political ads because they would clash with the "light-hearted" feeling at the social network where people share playful video snippets. TikTok, which is owned by Chinese firm ByteDance, is dabbling with paid advertising at the service, which has proven a hit with teenagers, vice president of global business solutions Blake Chandlee said in an online post. "We're intent on always staying true to why users uniquely love the TikTok platform itself: for the app's light-hearted and irreverent feeling that makes it such a fun place to spend time," Chandlee said.

Short video platform TikTok is experimenting with letting people find and buy products from within the app, by testing new features designed to direct visitors With the new feature, TikTok users will be able to add a link to their videos to send viewers to a third-party sites where they can purchase

BREAKING: TikTok launches ' link in bio' & 'social commerce URLS' in videos @MattNavarra @TaylorLorenz @sarahintampa @TechCrunch @thenextweb TikTok has confirmed to AdWeek that it is indeed testing both of these options, but there are no solid plans for an official rollout as yet.

Short video platform TikTok is experimenting with letting people find and buy products from within the app, by testing new features designed to direct visitors to e-commerce sites.

a close up of a logo

With the new feature, TikTok users will be able to add a link to their videos to send viewers to a third-party sites where they can purchase products shown. In addition, users will also be able add one URL to their profile page.

The new features were first revealed by Fabian Bern, founder of Chinese influencer marketing agency Uplab, who shared them with TechCrunch in a video on Twitter. Speaking to TechCrunch, a TikTok representative said the features are part of the company's "experimentation" to improve the app.

TikTok will let you directly post videos made in other apps

  TikTok will let you directly post videos made in other apps One of the reasons that TikTok has enjoyed explosive growth is because the app makes it super easy to duet, share and save videos. Unlike other companies, ByteDance -- the owner of TikTok -- actively allows users to download popular creations and share them wider on messaging services and social media. In its bid to make it easier to get their content up on the platform in the first place, the company today announced new tools that lets creators upload videos directly from their favorite editing apps.The TikTok Export feature comes by way of the company's new SDK and will go live first in seven leading "content creation" apps.

The short-form video app said it has started to allow some users to add links to e-commerce sites (or any other destination) to their profile biography as well In the video , we also see TikTok is permitting users to add a URL in their profile bio. Instagram has long allowed this functionality, which is used by

"The new TikTok SDK allows third-party apps an opportunity to extend their reach while giving users a wider selection of creative tools to help their videos match their vision," said TikTok in a statement. All products recommended by Engadget are selected by our editorial team

TikTok's new features are very similar to Instagram's sales through Stories and shoppable posts. These are commonly used by large and small Instagram influencers for affiliate marketing, although the influx of shopping content on the platform in the last few years has been off-putting for some.

Instagram and TikTok have been competing hard for similar social media real estate and have taken to copying each other's most popular features. Instagram is the bigger platform of the two, with a billion active users compared to TikTok's 500 million active users. TikTok is growing fast though, being the most downloaded app in Apple's App Store in Q1 2019.

TikTok also has the advantage of being popular with a key demographic: young people, with 41 percent of its users being between 16 and 24. That makes it a valuable target for brands who want to connect with younger customers, and these experimental features indicate the company is focusing in on this area.

Fabian Bern

TikTok flaws could have let hackers text you malware .
TikTok lets you share 15-second videos with your followers. It also could've left you vulnerable to hackers, according to security researchers. They identified a series of software flaws in the popular video app that opened the door to a range of attacks on users. In research published Wednesday, cybersecurity firm CheckPoint said the flaws could've let hackers send legitimate-looking text messages with links to malicious software. Attackers also could've published or deleted videos, made private videos public, and accessed personal user information, such as addresses and birthdays. The researchers worked with TikTok to get the vulnerabilities patched in December.

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