TikTok turns its back on political ads
Youth-friendly TikTok on Friday said it won't allow political ads because they would clash with the "light-hearted" feeling at the social network where people share playful video snippets. TikTok, which is owned by Chinese firm ByteDance, is dabbling with paid advertising at the service, which has proven a hit with teenagers, vice president of global business solutions Blake Chandlee said in an online post. "We're intent on always staying true to why users uniquely love the TikTok platform itself: for the app's light-hearted and irreverent feeling that makes it such a fun place to spend time," Chandlee said.
Short video platform TikTok is experimenting with letting people find and buy products from within the app, by testing new features designed to direct visitors With the new feature, TikTok users will be able to add a link to their videos to send viewers to a third-party sites where they can purchase
BREAKING: TikTok launches ' link in bio' & 'social commerce URLS' in videos @MattNavarra @TaylorLorenz @sarahintampa @TechCrunch @thenextweb TikTok has confirmed to AdWeek that it is indeed testing both of these options, but there are no solid plans for an official rollout as yet.
Short video platform TikTok is experimenting with letting people find and buy products from within the app, by testing new features designed to direct visitors to e-commerce sites.
With the new feature, TikTok users will be able to add a link to their videos to send viewers to a third-party sites where they can purchase products shown. In addition, users will also be able add one URL to their profile page.
The new features were first revealed by Fabian Bern, founder of Chinese influencer marketing agency Uplab, who shared them within a video on Twitter. Speaking to TechCrunch, a TikTok representative said the features are part of the company's "experimentation" to improve the app.
TikTok will let you directly post videos made in other apps
One of the reasons that TikTok has enjoyed explosive growth is because the app makes it super easy to duet, share and save videos. Unlike other companies, ByteDance -- the owner of TikTok -- actively allows users to download popular creations and share them wider on messaging services and social media. In its bid to make it easier to get their content up on the platform in the first place, the company today announced new tools that lets creators upload videos directly from their favorite editing apps.The TikTok Export feature comes by way of the company's new SDK and will go live first in seven leading "content creation" apps.
The short-form video app said it has started to allow some users to add links to e-commerce sites (or any other destination) to their profile biography as well In the video , we also see TikTok is permitting users to add a URL in their profile bio. Instagram has long allowed this functionality, which is used by
"The new TikTok SDK allows third-party apps an opportunity to extend their reach while giving users a wider selection of creative tools to help their videos match their vision," said TikTok in a statement. All products recommended by Engadget are selected by our editorial team
BREAKING: TikTok launches 'link in bio' & 'social commerce URLS' in videos— Fabian 法比安 (@iamfabianbern)
TikTok's new features are very similar to Instagram'sand . These are commonly used by large and small Instagram influencers for affiliate marketing, although the on the platform in the last few years has been off-putting for some.
Instagram and TikTok have been competing hard for similar social media real estate and have taken to copying each other's. Instagram is the bigger platform of the two, with compared to TikTok's 500 million active users. TikTok is growing fast though, being the in Apple's App Store in Q1 2019.
TikTok also has the advantage of being popular with a key demographic: young people, withof its users being between 16 and 24. That makes it a valuable target for brands who want to connect with younger customers, and these experimental features indicate the company is focusing in on this area.
Instagram conquers small business
This is a first in Europe for Instagram. The platform organizes a Paris public exhibition bringing together fifty entrepreneurs who use it daily in their development and communication. The event, free for visitors and participants, will take place Saturday, June 17, in Paris, Carreau du Temple (III).
"This is the first time that Instagram has been meeting its community," says Mélanie Agazzone, Head of Communication for Instagram France. Many brands use Instagram as a showcase and as a sales generator. Our community is characterized by its desire to discover new areas of interest and new brands. We want to show that Instagram is the essential social network for these SMEs. "A selection of
products and services These entrepreneurs, who will also benefit from training in Instagram tools (photos, videos, stories ...), come from sport, fashion, art, decoration, the world of children, food or health, based in Paris, in the provinces or abroad. They will present their activity, interact with the public and sell a selection of their products or services. Among them, profiles as diverse as Shantybiscuits, a former aeronautics executive who became a creator of personalized cookies, or Papermint_paris, a father and daughter who embarked on the adventure of wallpaper.
"Such an event, which brings together Instagram users and entrepreneurs in the real world, reinforces the links we have with these small and medium-sized businesses," said Jim Squires, head of Instagram Business. They are one of our strategic priorities. "" Authentic "Relationships
Brands are at the heart of Instagram's activity, which has 700 million active users each month: 80% follow at least one company and 60% say they have discovered a product or service on Instagram. Two hundred million - most of them companies - use "stories", these videos or ephemeral photos every day. Three-quarters of the community has already visited a company's site, researched, recommended to a friend or made a purchase after seeing a post on Instagram.
Most of these companies are SMEs, wanting to build more "authentic" relationships with their customers and reach a wider audience. Stale figures, Instagram only indicates that 8 million companies have converted their profile into a professional profile, which allows them to easily create their own ads, evaluate the effectiveness of their posts, to display their contact details and give them Term access to statistics on their subscribers or gateway to e-commerce.Raising the brakes
"The big groups were the first to use Instagram and make it a priority channel," says Jim Squires. Today we want to remove the obstacles that may still exist for some SMEs ".
For Instagram, the challenge is also to convert this myriad of brands, which spend less than 2,000 euros per year on advertising, potential advertisers. The American network, which last year made $ 1.53 billion in sales, is only remunerated with advertising. But it is a large clientele (3.5 million SMEs in France) but heterogeneous and volatile. And against Instagram and its parent company Facebook - both of which are conquering SMEs - there is a formidable competitor, Google, and a challenger, Solocal (ex-Yellow Pages). The charm offensive towards small and medium-sized businesses is still in its infancy.
TikTok flaws could have let hackers text you malware .
TikTok lets you share 15-second videos with your followers. It also could've left you vulnerable to hackers, according to security researchers. They identified a series of software flaws in the popular video app that opened the door to a range of attacks on users. In research published Wednesday, cybersecurity firm CheckPoint said the flaws could've let hackers send legitimate-looking text messages with links to malicious software. Attackers also could've published or deleted videos, made private videos public, and accessed personal user information, such as addresses and birthdays. The researchers worked with TikTok to get the vulnerabilities patched in December.