Technology: This Search Engine Is Planting Trees Every Time You Browse - - PressFrom - US
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Technology This Search Engine Is Planting Trees Every Time You Browse

11:30  19 november  2019
11:30  19 november  2019 Source:   bloomberg.com

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This Search Engine Is Planting Trees Every Time You Browse . On average, every 45 searches on Ecosia generates enough profit to plant one tree , which costs

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A German internet search engine decided to do more than just pay lip service to climate change. Ecosia actually reverses the effects of climate change by planting trees every time you use it. With each search , the company removes around 1 kg of Co2 from the air. The nonprofit startup began

Ecosia uses the ad revenue from your searches to plant trees where they are needed the most. By searching with Ecosia, you ’re not only reforesting our planet, but you ’re also empowering the communities Make Ecosia your new search engine and plant trees with your searches - for free!

.25, Kroll said. Alongside its tree - planting , the company also has a program in Brazil to prevent the spread of forest fires, paying

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(Bloomberg) -- When fires raged across Brazil this summer and deforestation rates reached startling highs, users began downloading a small German search engine in a modest effort to counteract the devastation.

Ecosia GmBH, a Berlin-based alternative to Google, donates as much as 80% of the profit it makes from running ads alongside search results to plant trees around the world.

As awareness increases around the impact of climate change -- from floods wiping out harvests or droughts forcing water restrictions -- Ecosia says it’s attracting more users as a result.

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It works just like any other search engine , so you can still find what you are looking for, but Ecosia donates surplus advertising income to a tree planting program. A small team of Ecosia users have already contributed enough to plant 4 million trees , so imagine what we could do if everyone switched.

“It’s easy to underestimate the massive impact that planting trees can have, with reforestation found to be the cheapest and most immediately effective weapon in the fight to save the planet,” Chief Executive Officer Christian Kroll said in an interview.

The company says searches on its service have increased 82% compared to last year, as people become increasingly conscious of climate issues, aided in part by teenage activist Greta Thunberg. On Aug. 22, installs of Ecosia jumped 1,150% up from daily average figures, as news outlets around the world reported about the Amazon fires in Brazil.

Ecosia typically sees up to 25,000 installs per day, but on Aug. 22 that jumped to over 250,000, the company said.

On average, every 45 searches on Ecosia generates enough profit to plant one tree, which costs $0.25, Kroll said. Alongside its tree-planting, the company also has a program in Brazil to prevent the spread of forest fires, paying local firefighters to snuff them out and educating people in those areas to not start them in the first place.

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This Search Engine Is Planting Trees Every Time You Browse . The benchmark Straits Times Index has gained 5.5% so far this year, versus a 4.1% rise in the MSCI Asean Index. The Singapore gauge has been boosted by real estate investment trusts, developers and technology stocks while

Make Ecosia your new search engine and plant trees with your searches - for free! Every search counts. See how Ecosia users are changing the world.

Kroll said he started trading stocks at age 16 and studied business administration in college, before he decided to shift course after extended trips to India, Nepal and Latin America, where he was exposed to poverty and mass extinction.

He used his earnings from trading to launch Ecosia 10 years ago, which has since grown to bring in revenue of more than 9 million euros ($10 million) last year. It now has more than 8 million active users, according to a spokesman, allowing the certified benefit corporation to plant more than 74 million trees around the world, including in Brazil, Madagascar, Burkina Faso and Indonesia.

The company says it targets tree-planting in biodiversity hotpots to protect as many plant and animal species as possible. It works with local organizations to plant trees that target the local community’s most urgent needs, like providing jobs, firewood, food or fertile soil.

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Ecosia is a search engine that kills two birds with one stone: it gets you out of the massive corporate google ecosystem to a degree, and it plants trees for They are hoping to plant a BILLION trees by 2017, and have recently planted their 10 millionth tree ! The organization is very transparent and you

Yep, every time you search for something, Ecosia uses 80% of their ad revenue to better the planet. All you have to do is add the extension in your browser So far, they’ve planted over 17 million trees globally. By planting trees we can help fight climate change. Trees absorb CO2, which is one of the

Unlike Google, Ecosia doesn’t target ads to users, though doing so could earn the company more money to plant trees. It says it also aims to protect user privacy as much as possible by not tracking its users or selling their data to advertisers and by encrypting their searches.

The German search engine said it’s looking into rolling out more green services, like highlighting more sustainable options for travel in search results.

Another possibility it’s mulling for the future: a personal assistant with a green conscience. “But without being too annoying,” Kroll said.

To contact the reporter on this story: Natalia Drozdiak in Brussels at ndrozdiak1@bloomberg.net

To contact the editor responsible for this story: Giles Turner at gturner35@bloomberg.net

For more articles like this, please visit us at bloomberg.com

©2019 Bloomberg L.P.

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