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Technology Bird offers scooter credits when you take 'helmet selfies'

18:12  19 november  2019
18:12  19 november  2019 Source:   engadget.com

San Francisco grants Jump, Lime, Scoot and Spin e-scooter licenses

  San Francisco grants Jump, Lime, Scoot and Spin e-scooter licenses The relationship between San Franscico and sharable electric scooter programs has been contentious, with city authorities stepping in last year to regulate the services. Following the latest round of permit applications, the city has announced that four companies will be allowed to operate electric scooter programs for the next year: Jump, Lime, Scoot and Spin. San Francisco was the birthplace of the electric scooter, with Bird, Spin and Lime starting operations there last March. However, there were many objections to the scourge of scooters, including that discarded scooters blocked access for pedestrians and that people frequently rode them on pavements.

Bird offers to send free helmets to riders who request them, but it would be better if they came with the scooters . The in-app safety tutorial could be taken a step further by requiring users to take a selfie wearing a helmet —the scooter ’s or their own—before unlocking the scooter (there is already a

Anti- scooter activists tend to paint scooter riders as kamikaze daredevils, slaloming through cars There have been five traffic incidents involving Bird scooters in Santa Monica since November, and Bird , which declined to provide information about accidents, offers helmets to active riders for a

Scooter sharing companies have tried numerous ways of promoting helmet use, but Bird is trying a particularly direct method -- good, old-fashioned rewards. The service has introduced a "Helmet Selfie" feature that offers perks in return for snapping a photo of yourself wearing a helmet at the end of your trip. Computer vision automatically detects the helmet to keep riders honest. The full range of rewards isn't available, but ride credits are part of them. You may get to ride more often simply by protecting your cranium, then.

a screenshot of a cell phone

The company is encouraging cities to implement Helmet Selfie by getting in touch.

Bird raises new funding at a $2.5 billion valuation, thanks to longer-lasting scooters

  Bird raises new funding at a $2.5 billion valuation, thanks to longer-lasting scooters VCs aren’t done pumping money into e-scooter rental companiesBird’s new pre-money valuation was first reported earlier this summer by TechCrunch and The New York Times. It’s a slight increase over the company’s $2.3 billion valuation from last year, but it’s still a sign that venture capital firms aren’t done pumping money into e-scooter companies, despite reports of steep cash losses and rampant vandalism of the scooters. But the temperature around scooter sharing has definitely cooled down: Bird raised $418 million in financing last year.

Bird is a reliable last mile electric scooter rental service. Our mission is to make cities more livable by reducing car usage, traffic, and congestion. Take a ride in 100+ cities worldwide.

Especially when the riding service offers incentives for its customers to wrangle, charge and set out “Charging scooters for Bird is like Pokémon Go, but when you get paid for finding Pokémon,” says More: Bird scooters jobs take over Nashville's Craigslist. However, Kamps' model also details small

Accordingly, Bird will help you find the helmet you need. It's launching a global Safety Marketplace that will offer a "curated" mix of helmets and other safety gear. If you're not sure what equipment to get or just don't want to traipse across town to get it, this could make your shopping considerably easier.

There's a pragmatic reason for Bird to do this, of course. Local governments' attention to scooter regulation remains high, and that's exacerbated whenever there's a glitch or other safety flaw that puts riders at risk. Whatever Bird spends on ride credits and other treats may pay dividends if it keeps the company out of trouble. However, it's still beneficial -- it might be worthwhile if it gets even a few people to carry a helmet with them on future rides.

Bird

E-scooter injuries quadrupled in four years .
It probably won't shock you to hear that the rise of e-scooters and their matching services has led to more injuries, but researchers now have some more tangible proof. A UCSF study indicates that electric scooter-related injuries in the US jumped 222 percent between 2014 and 2018, with over 39,000 people hurting themselves. There were 'only' about 3,300 hospital admissions, but that's an increase of a staggering 365 percent. Most first-time injuries came to the 18-to-34 crowd. And yes, the lack of helmets was a problem -- almost a third of injuries involved some kind of head trauma.

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