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Technology Bird will let you earn free scooter rides by snapping 'helmet selfies'

00:35  20 november  2019
00:35  20 november  2019 Source:   cnet.com

San Francisco grants Jump, Lime, Scoot and Spin e-scooter licenses

  San Francisco grants Jump, Lime, Scoot and Spin e-scooter licenses The relationship between San Franscico and sharable electric scooter programs has been contentious, with city authorities stepping in last year to regulate the services. Following the latest round of permit applications, the city has announced that four companies will be allowed to operate electric scooter programs for the next year: Jump, Lime, Scoot and Spin. San Francisco was the birthplace of the electric scooter, with Bird, Spin and Lime starting operations there last March. However, there were many objections to the scourge of scooters, including that discarded scooters blocked access for pedestrians and that people frequently rode them on pavements.

Bird says it will start giving out free rides to customers who take selfies of themselves wearing helmets in an effort to promote safety while riding electric scooters . How to get customers, who often take scooter rides impulsively, to wear helmets has been one of the more intractable problems of

The service has introduced a " Helmet Selfie " feature that offers perks in return for snapping a photo of yourself Accordingly, Bird will help you find the helmet you need. It's launching a global Safety Marketplace If you buy something through one of these links, we may earn an affiliate commission.

Snapping a photo of yourself in a helmet could score you rewards with Bird. The scooter company is rolling out a helmet selfie feature with perks like ride credits when users take a picture of themselves wearing a helmet at the end of their ride, Bird said in a blog post Tuesday.

a bicycle parked on the side of a building: Wearing a helmet could get you free rides from Bird. James Martin© Provided by CBS Interactive Inc. Wearing a helmet could get you free rides from Bird. James Martin a screenshot of a cell phone: Snap a selfie to get rewards. Bird© Provided by CBS Interactive Inc. Snap a selfie to get rewards. Bird

The helmet selfie initiative is first launching in Washington, DC.

The company is also launching Bird Safety Marketplace, a resource for finding curated protective gear like helmets and safety accessories.

Bird raises new funding at a $2.5 billion valuation, thanks to longer-lasting scooters

  Bird raises new funding at a $2.5 billion valuation, thanks to longer-lasting scooters VCs aren’t done pumping money into e-scooter rental companiesBird’s new pre-money valuation was first reported earlier this summer by TechCrunch and The New York Times. It’s a slight increase over the company’s $2.3 billion valuation from last year, but it’s still a sign that venture capital firms aren’t done pumping money into e-scooter companies, despite reports of steep cash losses and rampant vandalism of the scooters. But the temperature around scooter sharing has definitely cooled down: Bird raised $418 million in financing last year.

By taking a ' helmet selfie ,' scooter users are eligible for ' ride -centric incentives' including credit for free rides in the future. Bird wants to get ahead of those concerns. The company announced Tuesday that it was rolling out the Helmet Selfie product to encourage riders to start wearing helmets .

- how to use bird scooter app - free ride promo code! Yes, you are going to be me riding a Bird Scooter LOL oh it was so fun but also dangerous. To be safe, it's best to wear a helmet .

Electric scooters have led to several rider injuries and even deaths, giving Bird good reason to promote the use of a helmet. Companies like Lime and Bird have warned riders about going on hills in scooters, and some user agreements caution against exceeding weight limits. Riders are also advised to do a basic safety check beforehand to examine brakes, lights and wheels. Still, wearing a helmet can prevent many scooter injuries, according to the Centers for Disease Control and Prevention.

a bicycle parked on the side of a building: James Martin© James Martin James Martin

E-scooter injuries quadrupled in four years .
It probably won't shock you to hear that the rise of e-scooters and their matching services has led to more injuries, but researchers now have some more tangible proof. A UCSF study indicates that electric scooter-related injuries in the US jumped 222 percent between 2014 and 2018, with over 39,000 people hurting themselves. There were 'only' about 3,300 hospital admissions, but that's an increase of a staggering 365 percent. Most first-time injuries came to the 18-to-34 crowd. And yes, the lack of helmets was a problem -- almost a third of injuries involved some kind of head trauma.

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