Technology Google updates political ads policy with targeting restrictions

01:40  21 november  2019
01:40  21 november  2019 Source:   cnet.com

The original Google Pixel will get one final update in December

  The original Google Pixel will get one final update in December Pour one out for Pixel

Welcome to the Google Advertising Policies Center. We want to support a healthy digital advertising ecosystem—one that is trustworthy and transparent Gambling ads must target approved countries, have a landing page that displays information about responsible gambling, and never target minors.

We support responsible political advertising , and expect all political ads and destinations to comply with Election ads are allowed to run, with restrictions in certain countries. See below for how we define On October 15, 2019, Google will begin enforcing its policy for election ads that feature a

Google on Wednesday unveiled updates to its political advertising policy, restricting how narrow an audience advertisers can target. Election ads will only be able to target people based on age, gender, and postal code.

a tree in front of a building: Google headquarters in Mountain View, California. Stephen Shankland/CNET© Provided by CBS Interactive Inc. Google headquarters in Mountain View, California. Stephen Shankland/CNET

The update comes as tech giants face intense scrutiny for the political ads running on their platforms, and how they could affect elections and civic discourse.

Facebook has drawn blowback for its rules that allow politicians to make whatever claims they want -- true or untrue -- in ads that run on the platform. Last month, more than 250 Facebook employees signed an open letter to CEO Mark Zuckerberg condemning the policy. Twitter CEO Jack Dorsey said the platform will ban political ads, though the policy has some exceptions for issue-based ads.

a boat sitting on top of a tree: Google headquarters in Mountain View, California© Stephen Shankland/CNET

Google headquarters in Mountain View, California

This is a developing story...

Facebook stands firm on decision not to ban lying political ads .
Facebook has come under considerable fire for its political ad policy, which essentially gives politicians free rein to post whatever they want with no regard for the truth. In an effort to quell concerns in the lead-up to the 2020 election, the company is rolling out new features for users to control how much political advertising they see. Although the platform will fact-check ads from political action groups, it has not taken down ads containing misleading information posted by political campaigns.

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