Technology: Google Limits Political Ad Targeting, Bans Misleading Info - - PressFrom - US
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Technology Google Limits Political Ad Targeting, Bans Misleading Info

02:15  21 november  2019
02:15  21 november  2019 Source:   bloomberg.com

Google bans political ad targeting by affiliation and voter records

  Google bans political ad targeting by affiliation and voter records Google is the latest internet giant to rethink its approach to political ads. The company is limiting the targeting options for election ads to age, gender and general location. US advertisers will no longer be allowed to target based on political leanings or public voting records, for example. The new strategy will take effect in the UK next week (just before the country's General Election), in the EU by the end of 2019, and all other countries by January 6th, 2020.These practices are in line with what you already see in conventional TV, radio and print ads, Google said.

Election ads will only be able to target users based on age, gender and location by postal code, the Additionally, Google said it’s updating its overall ads policy to prohibit “ misleading claims about the Twitter Inc. has banned political advertising in response. Google ’s revenue from political ads is a

Google said Wednesday it would accept political advertising , but police ads with false claims, and would let advertisers target ads only on very Facebook took a lenient policy of accepting political ads even if they contain false information , while Twitter imposed a ban on political ads altogether.

(Bloomberg) -- Google is severely limiting how political advertisers can target people online, a decision made after weeks of furious debate over how online platforms handle campaign messages.

Pedestrians are reflected in a window looking into a lobby of the Google Inc. offices in New York.© Photographer: Michael Nagle/Bloomberg Pedestrians are reflected in a window looking into a lobby of the Google Inc. offices in New York.

The Alphabet Inc. unit said in a blog post on Wednesday it will no longer allow election ads to be targeted based on political affiliation on Google Search, YouTube and across the web. The company is also restricting misinformation and banning doctored media known as deepfakes in ads following criticism that Google and rival Facebook Inc. ran ads from U.S. President Donald Trump that were intentionally misleading.

Google’s Limits on Political Ads Have a Loophole Trump Could Tap

  Google’s Limits on Political Ads Have a Loophole Trump Could Tap Google is pulling powerful targeting tools from political advertisers, a move that prompted a sharp rebuke from President Donald Trump’s campaign. Because of the changes outlined last month, campaigns that use Google to place election ads on Google Search, YouTube and other websites can no longer target them to a particular audience based on political affiliation.But the new policy has a loophole that means large swathes of Google ad space on the web can still be highly targeted by candidates and other political groups looking to sway voters during the 2020 election.

Letter calls for suspension until after vote due to lack of time to reform online advertising rules.

Google on Wednesday said it would restrict how precisely political advertisers can target an audience on the company’s online services. Political campaigns will be able to aim election advertisements at people based on their age, gender or location.

Google’s steps could curtail campaigns just as they are escalating spending for the 2020 U.S. presidential elections. The internet search giant also said it is removing access to a valuable tool called Customer Match for political ads. This technology lets advertisers combine their own data, such as email lists, with Google’s massive corpus of digital information, to target audiences even more accurately.

Still, Google isn’t limiting political targeting altogether. Election ads will still be able to target users based on age, gender and location by postal code. Nonprofits that register as political advertisers will be affected by the new policies, a Google spokeswoman said.

Democrats lambaste tech companies over changes to political ads

  Democrats lambaste tech companies over changes to political ads The statement only explicitly singles out Google and its move to limit targeting capabilities.A joint statement from leaders of the Democratic National Committee, Democratic Senatorial Campaign Committee and Democratic Congressional Campaign Committee says tech companies should be ensuring political ads are accurate, rather than restricting the ability to target those ads or scrapping them altogether.

Social network’s move comes as Facebook faces controversy over ads that promote misinformation.

Ban will come with restrictions on ‘cause-based’ ads , as Facebook faces backlash over policies .

Additionally, Google said it’s updating its overall ads policy to prohibit “misleading claims about the census process, and ads or destinations making demonstrably false claims that could significantly undermine participation or trust in an electoral or democratic process.”

Online platforms’ handling of political ad spending has become a lightning rod in recent weeks. Twitter Inc.’s decision to ban campaign advertising in October was met with both praise and scorn from politicians and advocacy groups. Facebook has taken a different stance, with top executives repeating several times that the social network won’t fact-check ads from politicians, saying it’s not the place of technology companies to become arbiters of truth.

Google has reported just over $127 million in revenue from U.S. political ads since June 2018, representing a small sliver of the company’s overall sales.

To contact the reporter on this story: Mark Bergen in San Francisco at mbergen10@bloomberg.net

To contact the editors responsible for this story: Jillian Ward at jward56@bloomberg.net, Alistair Barr

For more articles like this, please visit us at bloomberg.com

©2019 Bloomberg L.P.

Google reportedly mulling changes to political ads policy .
Discussions come as Facebook and Twitter follow different paths on the issue.The company has been holding internal meetings on possible changes to the policy and is expected to share more information with its employees as soon as this week, sources told the newspaper. The changes could be related to audience targeting, employees told the Journal.

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