Technology: Facebook Weighs Steps to Curb Narrowly Targeted Political Ads - - PressFrom - US
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Technology Facebook Weighs Steps to Curb Narrowly Targeted Political Ads

06:35  22 november  2019
06:35  22 november  2019 Source:   online.wsj.com

Facebook takes down fake political ad meant to test its fact checking

  Facebook takes down fake political ad meant to test its fact checking Facebook's stance on truth in political ads has been put to the test. The social media giant has removed a 'stunt' ad from a Political Action Committee, the Really Online Lefty League, that falsely claimed Republican Senator Lindsey Graham supported the Green New Deal proposed by some Democrats. A company spokesman told Reuters that the ad was eligible for a fact-checking review since it came from a political action group rather than a politician.The ad was prompted by a line of questioning from Alexandria Ocasio-Cortez, who asked Mark Zuckerberg at an October 23rd House hearing if Facebook would let her get away with posting a misleading ad about Graham.

Facebook is considering making changes to its political - advertising policy that could include preventing campaigns from targeting only very small groups of Company is considering boosting the minimum amount of people who can be targeted by specific ads from 100 to a few thousand.

By Emily Glazer. Facebook Inc. is considering making changes to its political - advertising policy that could include preventing campaigns from targeting only very small groups of people, people familiar with the matter said, in an effort to spurn the spread of misinformation.

The dominant U.S. tech platforms for digital political advertising are taking steps to limit the level of detail that political campaigns or other groups can use to target voters, reversing a yearslong trend of offering ever-more precise tools that in some cases facilitated the spread of misinformation.

a close up of text on a black background© Jon Elswick/Associated Press

Facebook Inc. is discussing increasing the minimum number of people who can be targeted in political ads on its platform from 100 to a few thousand, according to people familiar with the matter. The potential move is part of an effort to make it less easy for advertisers to microtarget, which has been criticized as enabling political actors to single out groups for misleading or false ads that aren’t seen by the broader public.

Twitter bans political ads after Facebook refused to do so

  Twitter bans political ads after Facebook refused to do so Facebook, by contrast, said it would not fact-check or remove ads placed by politicians, sparking backlash from lawmakers and employees.

Google recently limited political ad targeting to age, gender and general location, making it difficult to manipulate specific audiences. Facebook would really be following suit, although the approach as described would allow more narrowly targeted ads than others.

Google recently limited political ad targeting to age, gender and general location, making it difficult to manipulate specific audiences. Facebook would really be following suit, although the approach as described would allow more narrowly targeted ads than others.

Alphabet Inc.’s Google said on Wednesday that advertisers would no longer be able to target political messages based on users’ interests inferred from their browsing or search histories. And last month, Twitter Inc. said it would stop accepting most political ads.

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With the 2020 election approaching and billions of dollars expected to be spent on digital political advertising, a lack of uniform rules for the ads is leading to confusion over exactly what is allowed on the platforms, how intensely new rules will be enforced and whether advertising strategies and budgets will need to change further.

Google reportedly mulling changes to political ads policy

  Google reportedly mulling changes to political ads policy Discussions come as Facebook and Twitter follow different paths on the issue.The company has been holding internal meetings on possible changes to the policy and is expected to share more information with its employees as soon as this week, sources told the newspaper. The changes could be related to audience targeting, employees told the Journal.

WASHINGTON, USA – Google's tightening of its political ad policy could help reduce the spread of misinformation on election campaigns, but at a cost The move by Google placing restrictions on how advertisers can target specific groups of voters also adds to the pressure on Facebook to modify its

Running Facebook advertising in the run-up to an election is one of the most basic of campaign tactics, but it's often a tactic that many campaigns still get wrong. Here we're going to share with you the basic steps of getting your first Facebook campaign up and running.

The campaign of Democratic presidential candidate Joe Biden, a front-runner whose campaign has spoken out about ads with unsubstantiated claims about him, declined to comment on Facebook’s potential moves. Bill Russo, a spokesman for the former vice president, said the new policies from Twitter and Google are a step in the right direction but not enough.

“Social media companies still have more work to do in order to ensure that their platforms are not rife with disinformation that corrodes the American people’s faith in their institutions and even their democracy,” Mr. Russo said.

Google’s decision was criticized by Brad Parscale, who is heading President Trump’s reelection effort. “Political elites & Big Tech want to rig elections,” he wrote in a tweet Wednesday, adding that it would hurt Mr. Trump, a Republican, as well as leading Democratic candidates. The Trump campaign’s Twitter account also said Wednesday: “@facebook wants to take important tools away from us for 2020.”

Facebook considering limits on targeted campaign ads

  Facebook considering limits on targeted campaign ads Facebook is considering restricting politicians ability to use highly detailed demographic and personal information to narrowly target would-be voters with ads, policy chief Nick Clegg confirmed Thursday in an interview with POLITICO — in a sign of potential softening of the social network's broadly permissive policy on political advertising. © Justin Sullivan/Getty Images Facebook dominates in political advertising, raking in $857 million on political and issues-based advertisements between May 2018 and late last month, the company has disclosed.

On Thursday, Facebook tried to defuse the controversy. CEO Mark Zuckerberg announced new transparency measures that would require political advertisers on Facebook to disclose who’s paying for their ads and publicly catalog different ad variations they target at Facebook users.

With Facebook ad targeting options, businesses can reach audiences by location, interests, and more. See how to find new customers and stay connected with Facebook Ads .

Watchdogs including lawmakers and advocacy groups have called for greater oversight of political advertising following revelations that Russian entities purchased digital ads designed to influence the 2016 presidential election.

Facebook has sought feedback from large Republican and Democratic political ad buyers about boosting the minimum number of people who are targeted in political ads as well as other ideas, one of the people familiar with the matter said. The discussions picked up around the time Facebook Chief Executive Mark Zuckerberg testified on Capitol Hill about a month ago about the company’s plans for a new cryptocurrency.

“As we’ve said, we are looking at different ways we might refine our approach to political ads,” a Facebook spokesman said Wednesday night and reiterated Thursday. It is unclear if or when Facebook would roll out any changes.

Ad buyers have said narrowly targeted ads are often used to reach specific audiences ranging from racial or ethnic groups to lawmakers’ and their staff. They are also suited for local elections or ballot measures.

Twitter exempts some 'cause-based' messages from political ad ban

  Twitter exempts some 'cause-based' messages from political ad ban Twitter said Friday its ban on political ads will exempt "caused-based" messages on topics related to social or environmental issues. The San Francisco-based messaging platform unveiled details of its move to bar all paid political messages, starting November 22, while easing concerns expressed by activists for social causes. "Ads that educate, raise awareness, and/or call for people to take action in connection with civic engagement, economic growth, environmental stewardship, or social equity causes are allowed," Twitter said in its new policy."However, they may not reference prohibited political advertisers or political content.

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SAN FRANCISCO — Google will restrict how narrowly political advertisers can target voters on the company’s services, putting pressure on Facebook The new policy will have broad reach, affecting political ads placed on the Google search engine, video-sharing site YouTube and display ads sold

Questions about any potential changes were expected to be front and center at a Facebook event for political ad buyers scheduled Thursday evening in Washington, ad buyers said. The event is focused on sharing how Facebook is preparing for the 2020 election, according to a copy of the invitation reviewed by The Wall Street Journal.

Danielle Butterfield, who leads paid media for Priorities USA, a progressive super PAC, said the tech firms’ announced changes have affected Priorities USA’s strategy, though the team has worked to diversify its methods for targeting people.

“Changing the rules midgame is not ideal,” said Ms. Butterfield, who worked in digital operations for the recent Hillary Clinton and Obama presidential campaigns. Priorities USA has said it intends to spend around $100 million in the 2020 election.

Google and Facebook capture the bulk of digital political advertising. Total spending on digital political ads in the U.S. is expected to reach $2.9 billion in 2020, up from $1.4 billion in 2016, according to Borrell Associates Inc., a consulting firm.

A spokesman for Democratic presidential candidate Andrew Yang, who is active on social media, said Mr. Yang supports actions by the tech platforms to prevent the spread of misinformation. The spokesman, S.Y. Lee, said that while social media is useful for fundraising, it isn’t the only means for drawing supporters.

Google announces plan to limit targeting of political ads, turning up the pressure on Facebook

  Google announces plan to limit targeting of political ads, turning up the pressure on Facebook Starting in January, Google advertisers will only be able to target gender, age or postal code in political ads, not more specific details.Starting in January, political advertisers will only be able to target broad categories — gender, age or postal code — not more specific details such as voter records or political leanings, the company said in a blog post.

Facebook came under fire after it emerged Russian hackers bought ads to spread false information before the 2016 election. It comes after Google announced on Tuesday that it was also tightening its advertising rules to make it impossible for ad buyers to target people by political preferences.

If you are going to run political ads on Facebook , here are the steps to authorize your page The final step is to list the ad accounts that will be used to fund the Page’s political ads and enter a disclaimer for each. Of course, the first thing you need to do is to accept the terms and conditions.

Facebook in September decided to no longer fact-check ads from political campaigns, kicking off questions and concerns from political ad buyers.

The move prompted the presidential campaign of Sen. Elizabeth Warren (D., Mass.) to run an ad on Facebook with a false claim that Mr. Zuckerberg endorsed President Trump’s re-election to highlight complaints about the social-media giant’s handling of misinformation. The ad’s text quickly acknowledged the endorsement claim was false and criticized Facebook’s policy.

Last week, Twitter detailed its policy—first announced in October—of banning political ads and imposing restrictions on geographic and keyword targeting for advertising tied to political causes. It will go into effect world-wide on Friday.

On Wednesday, Google said it would stop allowing highly targeted political ads on Google Search, Google’s video platform YouTube and third-party sites across the web purchased through Google’s ad-buying software.

Political ads can only be targeted based on users’ age, gender, and location at the postal-code level. Google said in a blog post it will roll out the ban world-wide on Jan. 6, with launches planned earlier in Europe.

Google has historically accepted political ads, and in October carried a controversial ad by the Trump campaign that included an unsubstantiated claim about Mr. Biden’s role in the ouster of a Ukrainian prosecutor when he was vice president.

The Biden campaign complained to Google as well as Facebook, which also ran the ad and declined to take it down. Mr. Biden’s campaign has been in touch with Facebook, Google and Twitter about its concerns over their political ad policies, according to letters reviewed by the Journal and a person familiar with the matter.

During a politics and tech conference in Washington earlier this week, Eric Wilson, a Republican political strategist, said he had to change much of his presentation given the tech platforms’ announced or expected political ad-policy changes.

He said campaigns may still try to use other types of targeting, even with limitations on Twitter and Google platforms, to reach certain audiences. “Twitter created a lot of gray area,” he told attendees Wednesday. “That’s going to be difficult for them to enforce.”

Twitter officials have said the company will likely make mistakes and will need to evolve its policy.

Write to Emily Glazer at emily.glazer@wsj.com

Google’s Limits on Political Ads Have a Loophole Trump Could Tap .
Google is pulling powerful targeting tools from political advertisers, a move that prompted a sharp rebuke from President Donald Trump’s campaign. Because of the changes outlined last month, campaigns that use Google to place election ads on Google Search, YouTube and other websites can no longer target them to a particular audience based on political affiliation.But the new policy has a loophole that means large swathes of Google ad space on the web can still be highly targeted by candidates and other political groups looking to sway voters during the 2020 election.

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