Technology Facebook's crisis response tools get extended to WhatsApp

17:41  05 december  2019
17:41  05 december  2019 Source:   usatoday.com

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Facebook users trying to offer or request help after a natural disaster on the platform' s Crisis Response pages can now do so via WhatsApp , which She noted that using WhatsApp for its Crisis Response tool would be especially beneficial in areas with poor connectivity, where WhatsApp might

Facebook is expanding Crisis Response , its diaster-reporting and communications feature that' s been used in 300 crises in over 80 countries. The company today is announcing several new features, including WhatsApp integration, support for first-hand information sharing, and an expansion of its &.

Facebook is expanding the way people in disaster zones can request help.

Earlier this week, the social networking giant extended part of the platform's "Crisis Response" widget to WhatsApp. The move would mean people in areas with poor connectivity can alert friends and family about what's happening through WhatsApp, which is widely used in countries like India and Brazil.

Previously, users could only request or offer help during a disaster via Facebook and its Messenger app. Now, some of that functionality is being offered on WhatsApp, though the integration is fairly light, according to TechCrunch.

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Facebook ’ s full Crisis Response feature-set isn’t available through Messenger yet, likely due to a difference in the functionality of both Crisis Response is also gaining more features. The firm will let witnesses in crisis areas share their experience directly so other users can know what’s going on.

In addition, Facebook Crisis Response now works with WhatsApp . This particular integration is fairly light — the entire feature set isn’t Facebook ’ s “Data for Good” tools are also being updated and expanded. Via partnerships with over 100 organizations, Facebook provides disaster maps and relief

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Emily Dalton Smith, Facebook's head of social impact product, told Mashable that extending tools to WhatsApp would be especially beneficial in areas where it might be the only accessible messaging tool.

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Also part of the rollout is an expansion of Facebook's disaster maps, which will be adding information about commute patterns and tourist populations. The platform partnered with more than 100 organizations to provide information about where to drop off supplies based on aggregated data, TechCrunch reports.

For years, Facebook's Crisis Response microsite has been ground zero for tools that help keep friends and families connected during crises such as floods, earthquakes and mass shootings. For example, the "Safety Check" tab lets users notify others that they are safe during or after catastrophes.

And the Fundraiser tool lets people donate money to areas and causes that need it.

Follow Dalvin Brown on Twitter: @Dalvin_Brown.

This article originally appeared on USA TODAY: Facebook's crisis response tools get extended to WhatsApp

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Facebook will no longer push through with its plans to sell ads on WhatsApp, according to the Wall Street Journal. The company apparently disbanded the team it formed to find the most effective ways to integrate ads into the service. It also removed the team's work from WhatsApp's code. Back in 2018, the social network announced that it was going to put ads in the messaging app's Status feature -- its version of Instagram Stories -- to serve as its primary means of monetization. WSJ says that was a big factor in the WhatsApp founders' decision to leave the company. The founders have strong feelings against advertisements, after all.

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