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Technology Xiaomi Takes on Apple in Japan With Budget Phone Featuring 108-Megapixel Camera

10:30  09 december  2019
10:30  09 december  2019 Source:   bloomberg.com

Xiaomi’s first real smartwatch looks just like an Apple Watch

  Xiaomi’s first real smartwatch looks just like an Apple Watch As Xiaomi gears up to launch its 108-megapixel phone at its November 5th event, the company has also unveiled details of its upcoming smartwatch -- and it looks awfully familiar. The device -- which will probably be called the Mi Watch -- bears a striking resemblance to the Apple Watch. Details are still a little scarce, but Xiaomi did take to official Weibo channels to reveal basic specs. Falling under Xiaomi's "Mijia" IoT sub-brand, the MiDetails are still a little scarce, but Xiaomi did take to official Weibo channels to reveal basic specs.

Xiaomi Corp., the world’s fourth-largest smartphone maker, is entering Japan and taking on Apple Inc. with a , Mi Note 10 with 108 - megapixel camera leads Chinese brand debut. Japan has long favored gadgets Apple shipped about 45% of all the smartphones in Japan in the fiscal first half to Sept.

Image copyright Xiaomi . Image caption The camera sensor merges together data from its pixels to Users must also bear in mind that the 108 MP shots will take up much more storage than normal and Xiaomi previously announced it would use the 108 MP sensor in the Mi Mix Alpha, which was unveiled

(Bloomberg) -- Xiaomi Corp., the world’s fourth-largest smartphone maker, is entering Japan and taking on Apple Inc. with a budget-friendly smartphone and a connected fitness tracker.

The company is making the Mi Note 10 Android smartphone available in Japan for immediate pre-order to be shipped on Dec. 16, according to a statement on Monday. Priced from 52,800 yen ($486), the handset has a high-resolution 108-megapixel camera, a 5,260mAh battery rated to last longer than two days and a 6.5-inch OLED display with curved edges.

Leaker says Galaxy S11 might have a crazy new 108-megapixel camera

  Leaker says Galaxy S11 might have a crazy new 108-megapixel camera A well-known leaker said a few days ago that the Galaxy S11’s design has been finalized, teasing that the leaks can now begin. The same person is now claiming that the phone has a “high probability” of using a new 108-megapixel sensor, which would be unlike anything Samsung or anyone else, for that matter. There was a point in the smartphone wars where Android vendors would race to add more megapixels to their main cameras, as if megapixels counts alone would result in better photography. All the while, Apple kept itself out of this specs war and the iPhone reigned supreme when it came to smartphone camera performance.

Xiaomi ’s newest smartphone packs a 108 - megapixel camera , along with five other lenses. If there’s optimal lighting, the finished 108 - megapixel shot is so packed with image information you can pinch to zoom significantly more than you could on any previous mobile devices before it.

Suddenly, Samsung's 64- megapixel phone camera sensor seems antiquated. Neither Xiaomi nor Samsung has delved into detail on the sensor, so you might not want to plan your phone upgrades around it. While the 64MP sensor is supposed to have improved low-light performance over its 48MP

Alongside the Mi Note, Xiaomi also introduced its Mi Smart Band 4 wearable for 3,490 yen, a portable battery pack for 1,899 yen, an induction-heating rice cooker for 9,999 yen and a premium all-metal suitcase for 17,900 yen, all aggressively priced for the Japanese market.

The top Chinese smartphone vendor after Huawei Technologies Co. is looking eastward to help offset declining share in its home market. Xiaomi’s China shipments took a 30% dive last quarter, while hardware sales in India and Europe grew. It faces an uphill battle in Japan, however, where the smartphone market has been shrinking, is dominated by Apple and features unique consumer preferences that have kept domestic brands like Sharp Corp. and Fujitsu Ltd. relevant.

Xiaomi’s first 108-megapixel cameraphone is here

  Xiaomi’s first 108-megapixel cameraphone is here The CC9 Pro has five rear camerasBefore you get too excited, this isn’t the mind-blowing wraparound-screen Mi Mix Alpha that the company showed off earlier this year, which Xiaomi promises will also feature the 108-megapixel sensor. (That phone is presumably still set for a limited release in December, though.

The future phone will also feature a 108 - megapixel “ultra clear” Samsung ISOCELL camera sensor. The handset to feature the 64- megapixel camera is Xiaomi ’s budget line – Redmi. The 64-megapixel sensor will make use of Samsung’s GW1 64MP sensor to provide true-to-life images.

Samsung’s Galaxy S11 phones will reportedly have a 108 - megapixel camera . As per the report, Samsung’s 2020 Galaxy flagships will likely have a primary 108 - megapixel camera accompanied by Plus, previous reports have suggested the Samsung Galaxy Fold’s successor will feature a clamshell

“Xiaomi has to keep looking for new markets to recover its smartphone shipment growth, after losing its market share in China,” Bloomberg Intelligence analyst Anthea Lai said. “Outside the home-grown brands, Japanese have a strong preference for the iPhone.”

Apple shipped about 45% of all the smartphones in Japan in the fiscal first half to Sept. 30, according to a report by MM Research Institute Ltd. Sharp, Samsung Electronics Co. and Sony Corp. followed, none of which exceeded 13%. Huawei, which ranked fifth last fiscal year, didn’t make the top 5 after carriers earlier this year dropped its models from their lineups amid China-U.S. trade tensions.

Over the long run, Xiaomi is betting the worldwide commercialization of fifth-generation wireless technology will juice demand for mobile devices capable of hosting ultra-fast video and game streaming. The company plans to introduce at least 10 5G-enabled smartphone models next year as state-backed carriers in China spend billions of dollars constructing networks. Japan’s smartphone shipments will probably shrink about 10% to 27.6 million units for the full year ending March, before rebounding the following year when 5G models will contribute about 2 million units to the total, according to MM Research.

Xiaomi’s first 108-megapixel cameraphone is here

  Xiaomi’s first 108-megapixel cameraphone is here The CC9 Pro has five rear camerasBefore you get too excited, this isn’t the mind-blowing wraparound-screen Mi Mix Alpha that the company showed off earlier this year, which Xiaomi promises will also feature the 108-megapixel sensor. (That phone is presumably still set for a limited release in December, though.

Bloomberg reported that the 108 - megapixel camera will also be extended to Samsung's The camera has increasingly become the way major smartphone manufacturers try and outdo the competition Samsung has embraced ambitious features across may of it its smartphones offerings

It has officially teased a phone that will have a 108 MP camera . Now, news has filtered in that Xiaomi could actually be working on as many as 4 new The Chinese company has had to make changes in its user interface MIUI to accommodate the proper viewing of images clicked with the 108 MP sensors.

Xiaomi is also expanding its product portfolio beyond smartphones to encompass everything from electric scooters to smart door locks, part of an effort to build an Internet of Things ecosystem. It’s continuing to build out internet services in pursuit of a strategy billionaire co-founder Lei Jun articulated before the company’s 2018 Hong Kong initial public offering. The stock is trading at less than half the price of its peak in July 2018.

To contact the reporters on this story: Pavel Alpeyev in Tokyo at palpeyev@bloomberg.net;Yuki Furukawa in Tokyo at yfurukawa13@bloomberg.net

To contact the editors responsible for this story: Peter Elstrom at pelstrom@bloomberg.net, Vlad Savov

For more articles like this, please visit us at bloomberg.com

©2019 Bloomberg L.P.

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