YouTube launches 'Super Stickers' for fans to pay creators
Similar to Super Chats.
Unless you closely follow some of the biggest content creators on YouTube, you're probably unfamiliar with the company's. Since 2016, YouTube has worked with some of its most popular stars, such as , to create videos that highlight important social issues. Now YouTube plans to create an original series inspired by the initiative, starting with an episode that will star Michelle Obama.
On Monday, YouTube announced that it has partnered with the former first lady to produce a special episode called Creators for Change with Michelle Obama: Girls' Education. The episode, set to air next March on the company's, will document a , and will showcase the work her program is doing there to promote the education of adolescent girls. In addition to Obama, the special will feature guest appearances from YouTuber Liza Koshy, Today co-host Jenna Bush Hager, and actors Julia Roberts, Ngô Thanh Vân and Lana Condor. Subsequent episodes of Creators for Change will highlight the organization's efforts in India and Namibia, with a different slate of YouTubers traveling to those countries.
YouTubers are understandably terrified after this change to the Terms of Service
YouTube, which has already sent many channel creators scrambling in the wake of the so-called "Adpocalypse," just gave creators yet another reason to worry that the income they get from the platform could be disrupted or even eliminated at any moment. The "Adpocalypse" is the term laced with a bit of black humor that many of those creators already use to refer to YouTube's demonetization of their channels, which for those this has happened to prevents the inclusion of paid ads in their videos. YouTube has been accused of pursuing this trend inside of a black box, sometimes with little to no visibility into why this happens and who it happens to.
Moving forward, you can expect Creators for Change to feature other "international luminaries" and YouTube creators. What will tie together the disparate episodes is a focus on issues that are important to their hosts.
Michelle Obama is no stranger to YouTube Originals. Earlier this year, she helped kick off the company's, which sees YouTubers talking to famous authors like Obama, Malcolm Gladwell and Margaret Atwood about their books. That video alone has almost 1.6 million views, making it easy to see why YouTube decided to partner with Obama.
Barack Obama shares birthday message to Michelle: 'In every scene, you are my star' .
Former President Obama on Friday shared a birthday message to his wife, Michelle Obama, posting a series of photobooth-style photos with the former first lady."In every scene, you are my star, @MichelleObama! Happy birthday, baby!" Barack Obama wrote on Twitter to celebrate her 56th birthday.In every scene, you are my star, @MichelleObama! Happy birthday, baby! pic.twitter.com/hgMBhHasBj- Barack Obama (@BarackObama) January 17, 2020The four photos showed the pair, who were married in 1992, goofing off in a photo booth. One snapshot shows the former commander-in-chief giving his wife a peck on the cheek. He throws up a peace sign in another.