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Technology Apple's latest acquisition could lead to crisper iPhone photos

12:30  13 december  2019
12:30  13 december  2019 Source:   engadget.com

Photo battle between an iPhone 11 Pro and a $7,500 DSLR might surprise you

  Photo battle between an iPhone 11 Pro and a $7,500 DSLR might surprise you It's no secret that Apple over the past few years has devoted an ever-increasing amount of R&D towards improving the camera technologies it packs into the iPhone. And speaking to the scale of Apple's work and ambition, the company a few years ago revealed that it has well over 800 engineers who are solely tasked with working on and improving the iPhone camera. While not every iPhone upgrade results in a huge jump in camera performance, Apple'sWhile not every iPhone upgrade results in a huge jump in camera performance, Apple’s iPhone 11 lineup is arguably the biggest leap forward in camera quality we’ve seen in years.

Apple seems to be working towards that as according to a report from Bloomberg, the Cupertino company is said to have acquired a company called Spectral, which it is believed that they could leverage the Spectral’ s machine learning algorithms to help improve on the iPhone ’ s photos .

Apple bought an automation app for iPhone and iPad called Workflow. The Workflow acquisition isn’t only exciting for the future of iOS, but also for macOS. Apple ’ s automation guru Sal Saghoian recently left Apple , leaving many to wonder whether Apple is about to abandon automation features.

Apple has reportedly purchased a UK-based startup, and it could lead to brighter and sharper iPhone photos. According to Bloomberg, the tech giant has snapped up Spectral Edge Ltd., based on filings which show that Apple is now in control of the company. Spectral developed a technology that takes infrared shots and blends them with standard photos using machine learning to produce crisper images with more accurate colors.

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A TechCrunch profile of the startup from 2018 said the technology can be embedded in software or in silicon. Its potential applications include enhancing low light smartphone images, as well as improving grainy security camera or drone footage. It's unclear how much money changed hands, but the writeup also said Spectral raised $5.3 million in funding last year. As Bloomberg notes, Apple could incorporate what Spectral's technology can do into its AI for photography, though we won't find out for sure until Apple rolls out new features or announces its next iPhones.

Bloomberg

Apple is enlisting iPhone 11 owners to help sell Night mode .
Now that the iPhone 11 and 11 Pros have been out for a couple of months, Apple has launched its latest Shot on iPhone challenge. This time around, the company is asking iPhone owners to share their best low-light photos. If you want to take part in the contest, you can do so by submitting your best iPhone 11, iPhone 11 Pro or iPhone 11 Pro Max Night mode shot through Instagram or Twitter using the hashtags #ShotoniPhone and #NightmodeChallenge. The competition is open until January 29th. With the help of a panel of judges, Apple will reveal five winners on March 4th. You can read the full contest rules on the company's website.

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