Netflix releases worldwide subscriber stats by region for the first time
For the first time, Netflix is reporting its international business operating results by region. In a filing with the Securities and Exchange Commission (SEC), Netflix shared its streaming revenue and membership info for the US and Canada; Europe, Middle East and Africa; Asia-Pacific and Latin America. This change in how Netflix reports its earnings data highlights how important markets outside the US have become -- especially as Netflix faces new competition.As Deadline points out, more than half of Netflix's 158 million global subscribers and 90 percent of its growth now come from outside the US.
Netflix has for the first time disclosed detailed information about its international business, revealing in a financial filing on Monday its pace of growth in four regions. Europe, the Middle East and Africa (EMEA) is the streaming giant's second-largest region outside of the U.S. and Canada with nearly
Netflix , for the first time ever , shared a detailed breakdown of its performance in several markets outside the U.S. on Monday. The fresh data comes as Netflix faces new competitors like Disney+, as well as a number of other streaming services ready to hit the market in 2020. The streaming giant, in a
With the streaming landscape more crowded and competitive than ever, Netflix has become a bit more willing to reveal information it previously made a point of keeping secret. Indeed, it wasn’t until a few months ago that Netflix, for the first time, started to disclose the most-watched shows on its platform in a given month.
Most recently, Netflix made a new filingwhere it disclosed granular data about its revenue and subscriber base on a region-to-region basis. While the streaming giant has traditionally told us how many subscribers it has in the U.S. and across the globe, we now have access to more detailed information as to how Netflix’s global subscriber base breaks down by geographic area.
Disney+ just unveiled a secret weapon in its fight against Netflix
Most of the attention and excitement thus far around the imminent launch of Disney's new streaming service Disney+, which launches November 12, has to do with the massive pile of content that will be available as well as all the impressive sign-up deals that have been rolled out. We mentioned the latest such deal just this morning, in fact -- an offer from Verizon that will give every unlimited customer one year of Disney+ for free. Meanwhile,Meanwhile, speaking at Vanity Fair’s New Establishment Summit on Tuesday, Disney CEO Bob Iger disclosed yet another feature of the service that serves as one more reason to sign up for it. And it’s a feature that also strikes a direct blow at Netflix.
Netflix lost 126,000 US subscribers in the second quarter (which ended June 30), the company announced in its earnings Instead, it lost paid viewers for the first time in its history. Although Netflix expected to pick up 5 million total new subscribers in Q2, it actually brought in just 2.7 million.
Streaming service discloses detailed subscriber information for operations outside the U.S. for the first time . Netflix Inc. released new metrics revealing how fast it is expanding in specific regions of the world, in an effort to persuade Wall Street to focus more on its growth outside the increasingly
As it stands now, Netflix boasts about 158 million paid subscribers across the world. Of that figure, 67.1 million reside in the US and Canada. Following closely behind, Netflix has 47.4 million subscribers in Europe, the Middle East, and Africa. In Latin America, Netflix’s subscriber base is 29.4 million. And the company’s last geographic region — Asia-Pacific — boasts 14.5 million subscribers.
More interesting than that, though, is new information regarding how much money Netflix makes per subscriber across each geographic region.
Specifically, the average revenue for a Netflix subscriber in the US and Canada is $12.36. The average revenue for the company’s European, Middle East, and African subscribers is $10.26. Asian-Pacific subscribers, meanwhile, pay an average of $9.31 per month. And lastly, the average subscriber in Latin America pays $8.21 per month.
Netflix finally spilled how many members it has region by region
The US isn't likely to stay its biggest market for long.Netflix has long kept the nitty-gritty details of its international membership under wraps, even as its international membership eclipsed the size of its domestic business. But Netflix has grown more relaxed about detailing numbers like these -- and viewership stats -- as competition like Disney Plus and Apple TV Plus ramps up.
Netflix Inc. NFLX, + 1 .91% disclosed subscriber numbers for several different regions Monday afternoon as it moves toward a more detailed breakdown of its subscribers . The streaming-video company previously disclosed subscriber numbers and financial performance for the U.S. and
For the first time , Netflix is reporting its international business operating results by region. In a filing with the Securities and Exchange Commission (SEC), Netflix shared its streaming revenue and membership info for the US and Canada; Europe, Middle East and Africa; Asia-Pacific and Latin
All that said, it’s no secret that Netflix, going forward, is laser-focused on boosting its subscriber base abroad as that represents its best opportunity for revenue growth. Indeed, the company earlier this year posted a quarterly drop in US subscribers, prompting many to speculate that Netflix’s growth domestically had perhaps reached a peak. Meanwhile, subscriber growth abroad has exploded in recent years, though as evidenced above, the revenue per subscriber payout is lower.
One of the more interesting things to keep an eye on will be whether or not the success of Disney+ will have a discernible impact on Netflix. While it’s possible Disney+ might prompt some Netflix subscribers to cancel, both services are so affordable that there’s arguably enough room in the market for both to thrive.
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Netflix publishes figures for the first time by geographic area
Netflix published for the first time many details on its international activities at a time when its most mature market in North America is facing fierce competition with the arrival of Disney +, Apple TV and soon HBO Max.
In terms of revenue and revenue per subscriber, North America remains the leading region in the video streaming giant with revenue of $ 7.4 billion in the first nine months of the year, a growth 11% compared to the same period last year.
Netflix has managed, despite stiff competition since the fall, to increase the amount paid monthly by each subscriber on the continent to $ 12.36 or 80 cents more than a year earlier, over the first nine months of year 2019.
This remains the highest average price paid by a Netflix subscriber worldwide.
The group of Los Gatos (California) significantly raised its prices in January, between 13% and 18% depending on the formulas. It had already increased in October 2017.
Revenues per subscriber in North America are significantly higher than in the Europe / Africa / Middle East (EMEA - 10.26 dollars), Asia / Pacific (9, 31) and Latin America (8.21).
But these regions post significantly stronger sales growth than in North America (+ 25%), 32% in Latin America for the third quarter over a year in Asia / Pacific (+ 53% ).
However, like North America, all areas are recording a slowdown in this growth, now at a quarter-over-quarter figure against more than 10% until 2017.
For the first time in Netflix history, revenues generated outside of North America could represent half of the group's turnover in 2019.
In the first nine months of 2019, they thus weighed 49% of the total.
In terms of subscribers, Netflix had, at the end of September, 47.3 million accounts in Europe / Africa / Middle East, a total doubled in two years (+ 104%).
In Asia / Pacific, the platform has doubled the number of its subscribers in 18 months, reaching 14.4 million as of September 30. Last region where Netflix is located, it still has only half of the subscribers in Latin America, which has 29.3 million.
Netflix takes swipe at Disney Plus by adding still more members worldwide .
Netflix eclipsed 167 million subscribers globally. But growth was slowest in the US, where the so-called streaming wars is most intense.Already the world's dominant subscription streaming service, Netflix saw subscribers climb by 8.76 million to 167.1 million total, beating its October guidance to add 7.6 million members. In particular, its membership numbers abroad outstripped Netflix's prediction, the company detailed in a report Tuesday about its fourth-quarter results.