Technology Facebook, Instagram ban influencers from promoting guns and vaping
Social media influencers now have a brochure from the FTC
The US government wants to ensure influencers are following the rules when it comes to endorsements. The US Federal Trade Commission on Tuesday released a guide on when influencers need to post a disclosure and how to most effectively do so. © Provided by CBS Interactive Inc. The FTC has rolled out a guide for influencers. Angela Lang/CNET Disclosures 101 for Social Media Influencers breaks down the rules on disclosures, such as informing influencers that they must make it obvious when they have a relationship with a brand if they're endorsing a product or service on social media.
Facebook and Instagram already ban ads for guns and e-cigarettes, but now they're shutting down a loophole that let merchants pitch the products regardless. The social networks havethat they're banning "branded content" (read: influencer posting) that promotes weapons, tobacco and vaping. You'll also see "special restrictions" on posts that market products like alcohol and .
Enforcement for the new rules should take effect in the "coming weeks," Facebook said. It's also working on tools to help creators honor the new policy, such as setting minimum age requirements or their content.
Vaping Illnesses Linked to Vitamin E Acetate, C.D.C. Says
Vitamin E acetate, an ingredient added to THC-based products, has been identified as a “very strong culprit” in the vaping-related lung injuries that have sickened 2,051 people and killed 39, the Centers for Disease Control and Prevention said on Friday. But the agency left open the possibility that other chemicals or toxins could also be causing the severe respiratory ailments. The report is based on finding the vitamin compound in fluid samples taken from the lungs of 29 patients who had the lung disease.
This is the first time Instagram is limiting what influencers can pitch in their feeds, and it's considered overdue by some. Facebook and Instagram have both come under fire for letting social media stars advertise harmful products, including possible underage users. In some cases, those stars don't understand the products or even use them. And to some extent, Facebook might not have much choice. The UK's Advertising Standards Authority, for instance,Instagram posts that appeared to show under-25s promoting vaping. If the company doesn't ban these posts itself, it risks further heat from regulators that might impose their own restrictions.
Instagram brought in $20 billion in ad revenue last year, more than a quarter of Facebook’s earnings .
A big part of Facebook’s moneymaking strategyAds show up on Instagram in between Stories, within the feed, and on the Explore tab. The Instagram team has increasingly figured out how to wedge ads between users’ content.
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