Google Limits Political Ad Targeting, Bans Misleading Info
Google is severely limiting how political advertisers can target people online, a decision made after weeks of furious debate over how online platforms handle campaign messages. © Photographer: Michael Nagle/Bloomberg Pedestrians are reflected in a window looking into a lobby of the Google Inc. offices in New York. The Alphabet Inc. unit said in a blog post on Wednesday it will no longer allow election ads to be targeted based on political affiliation on Google Search, YouTube and across the web.
By Paresh Dave(Reuters) - Alphabet Inc's Google within two years plans to block a common way businesses track online surfers in its Chrome browser, endorsing costly changes to how the Web operates as it tries to satisfy increased privacy demands from users.
Google's plan is to restrict advertising software companies and other organizations from connecting their browser cookies to websites they do not operate, the company said in a blog post on Tuesday. (http://bit.ly/2RmTYKK)
Apple made a similar move in 2017 in its Safari browser, but Chrome's global market share is more than three times greater at about 64%, according to tracking company Statcounter.
Gmail's Smart Compose is coming to Google Docs
The automatic predictive text suggestions which Gmail offers users while they compose emails is launching for Google Docs. In 2018, Google launched Smart Compose in Gmail for G Suite users; now, the feature is coming to Google Docs. Smart Compose is a tool that helps users compose emails by intelligently autocompleting the message based on an individual's writing habits. For example, "it can fill in common phrases and relevant addresses, like that of your home and office." Over time, the feature makes suggestions more and more tailored to each person.
Though the two-year goal is new, Google's announcement had been expected within the industry for months. Financial analysts expect minimal effect on Google's own ad business because it gathers data on users in many other ways.But shares of some rival advertising software companies fell on Tuesday, including Criteo SA by 8% and Trade Desk Inc by 1.4%.
For nearly three decades, cookies placed by relatively unknown companies on nearly every website have fueled advertising on the internet.
Cookies are a tool within browsers that allow website operators to save data about users, so that for example, they can keep a particular user logged into a website over multiple days.
But cookies also have given obscure software vendors, whose technology is used by website operators, a broad window into which webpages a user is visiting. When shared with advertisers, the data enable predictions about which ads the individual would find relevant.
Google’s Limits on Political Ads Have a Loophole Trump Could Tap
Google is pulling powerful targeting tools from political advertisers, a move that prompted a sharp rebuke from President Donald Trump’s campaign. Because of the changes outlined last month, campaigns that use Google to place election ads on Google Search, YouTube and other websites can no longer target them to a particular audience based on political affiliation.But the new policy has a loophole that means large swathes of Google ad space on the web can still be highly targeted by candidates and other political groups looking to sway voters during the 2020 election.
Users and regulators have questioned how businesses with access to the browsing data store and share them since the advent of the cookie. But over the last three years, data breaches and new privacy laws in California and Europe have prompted major changes at internet businesses.
Google said its new restriction would not go into effect until alternatives that Google considers more privacy-preserving are viable. Any major transition in Web technology requires significant investment by website operators, and it remains unclear whether more limited data on users would depress online ad prices.
Justin Schuh, a director for Chrome engineering at Google, said initial feedback to proposals it announced in August "gives us confidence that solutions in this space can work."
(Reporting by Paresh Dave; Editing by Richard Chang)
These are the digital trends in 2020
Blockchain, AI and Co .: What digital trends can we expect in the coming year? Three experts provide information.
Stéphane Printz, Senior Regional Director and Head of Commercial Strategy, Northern Europe,
Blockchain will develop from a trend to an established marketing tool in 2020. The hype surrounding the potential of the technology to increase advertising efficiency has been going on for years. But the big promises will become reality in the coming months, especially for TV and digital video.
advances in addressable TV have improved regional advertising. But the 360-degree view of the audience that is needed for precise targeting is still difficult to achieve. Dependency on third-party providers outside the supply chain in order to make fragmented data sets usable only results in limited control over the data. In addition, there are longer processing times and higher costs.
Blockchain-based technologies are well on the way to resolving the current difficulties , Solutions are now on the rise that use peer-to-peer matching and sophisticated encryption to enable precise, data-based TV and video advertising and at the same time keep the data safe.
Marlene Grimm, Head of Customer Success International,Digital advertising is in a crisis of brand security. This year, Twitter started to ban political ads, while Facebook admitted that it was unwilling to censor false ads. Such extreme measures have compromised the brand security of social media platforms and reduced their value for advertisers. It follows that television as an advertising platform will become more valuable than ever. Regardless of whether via CTV (Connected TV), OTT (Over-the-Top), Video-on-Demand (VOD) or others, advertisers will rely on TV as a brand-safe environment in the coming year to appeal to their audience. With TV, brands can leverage their performance data to ensure that their ads are optimized - they appear in the right place, get the right audience, and get the most impact.
Kate Owen, Vice President, Northern Europe,The streams of data protection regulations will continue in 2020 as part of the ePrivacy Regulation, which is facing digital Europe, and new data protection laws worldwide. Some speculate again about the death of the cookie: will 2020 actually bring the long-awaited end of this popular tracking tool? One is currently undecided. In the meantime, the digital advertising industry will continue to try to find reasonable alternatives. Technology providers are urgently looking for solutions that will neither undo the technological advances of the past ten years, nor give the social media giant more of its advertising budget. But one thing is certain: the current, approximate location of an anonymous user who consumes web content will remain relevant. How exactly this information will be integrated into future solutions remains unclear. But everything that enables personalized, but privacy-friendly, cookie-free and tracking-free communication has a strong future in 2020 (and in the years after).
App Economy: 5 trends for 2020
Google says it will phase out web-tracking 'cookies' .
Google on Tuesday said is making progress in its quest to vanquish third-party "cookies" on its popular browser used to track people's online activities, a focus of many privacy activists. The online giant said its "Sandbox" program would still allow advertisers the ability to deliver targeted messages, while also sparing people from being tracked by snippets of code called "cookies" when they use its Chrome web browser. "We are confident thatThe online giant said its "Sandbox" program would still allow advertisers the ability to deliver targeted messages, while also sparing people from being tracked by snippets of code called "cookies" when they use its Chrome web browser.