The upgraded Google Search feature you’ve been waiting for is finally here
Google wants to make its website the only site you ever need to visit, whether its to check the weather, book a flight, see how your favorite football teams are doing, or even to find out if your symptoms are serious. Google is constantly adding new features and widgets to make Search invaluable, and this week, it is kicking off an early access program that will allow shipping companies to show people the status of their packages without leaving Search.
Over the next two years , Google will phase out use of third-party cookies - a type of digital trail - that companies use to monitor users' journey across Google will put a stop to third-party cookies within the next two years . The company expounded on its timeline this week. Policies will be modeled after
Over the next two years , though, Google plans to go far beyond this and completely remove support for third-party cookies from Chrome. He noted that Google plans to start some trials over the next year or so and start migrating advertisers and publishers to some of the new systems it is working on.
Google on Tuesday announced it would begin phasing third-party cookies out of its Chrome web browser, following in the steps of competitors Safari and Firefox.
However, unlike those two companies that banned cookies outright, Google will phase out their support for cookies "within two years," Justin Schuh, director at engineering for Chrome, wrote in a.
"Some browsers have reacted to these concerns by blocking third-party cookies, but we believe this has unintended consequences that can negatively impact both users and the web ecosystem," he continued.
Google makes it easier to ask the Assistant about your data privacy
2019 was not a great year for smart speaker security. Amazon, Apple and Google were all caught saving user recordings from assistant interactions without explicit permission, leading all three giants to refine their policies on that front. Google even went as far as to promise never to store recordings, adding ways for users to prevent misuse. As it continued to roll out new features for the Assistant here at CES 2020, Google also added methods to make it easier to access your privacy settings.For example, instead of having to scroll through confusing pages to find the exact setting, you can just ask the Assistant.
Google has announced it will join Safari and Firefox in blocking third party cookies in its Chrome web browser. Justin Schuh, the director at engineering for Chrome, writes that Google ’s “intention is to do this within two years .” In those cookies ’ place, Google is hoping that it can institute a new set of
Google cited user concerns about cookies including privacy and data collection, pledging to replace them with new technical solutions.
Cookies allow companies to track patterns of specific users and are often used for targeted advertising.
In Tuesday's blog post, Google argued that banning them immediately would encourage other bad behavior in its place, like fingerprinting, a cookie-less method used to identify web users.
During the two year period until it drops services for third party cookies altogether, Google will use some new methods to block cross-website tracking.
Chrome will require that cookies designated for third party use can only be accessed using secure connections starting in February.
Microsoft Edge: Tracking protection becomes intelligent
Microsoft has installed tracking protection in its new edge browser. It is intended to prevent users from being tracked too aggressively on their trips to the Internet in order to display advertising anywhere and at any time that (presumably) corresponds to the interests of the user.
Tracking protection is activated in the standard setting and set to the "Balanced" level. What that means can be found in Edge's privacy settings. Malicious trackers and those that come from websites that have not been visited are blocked. As a result, advertisements are less personalized. This setting should not have any influence on the functionality of websites.
So much for the theory. In practice, however, this setting does influence the user experience of various websites. They load more slowly or certain functions can no longer be used. Such behavior always falls back on the browser first, especially when the user accesses the same page with a different browser and then has no problems.
To counteract this, tracking protection becomes intelligent. He remembers which pages you visit frequently and how long you spend on these pages, and uses this to determine a value between 0 and 100, which is called "Site Engagement". The higher the site engagement, the less aggressively block trackers.
This is not a solo attempt by Microsoft, the site engagement is a component of Chromium, so it can be used by all Chromium-based browsers. By entering edge: // site-engagement / you can look at your personal ranking (in Google Chrome this works with chrome: // site-engagement / also).
It seems paradoxical at first glance that a function for protecting privacy analyzes the surfing behavior of the users so precisely. Microsoft points out, however, that this ranking is calculated locally within the Edge browser and remains exactly there.
On the one hand, this weighting when blocking trackers ensures that fewer problems are to be expected on pages that you visit frequently. However, a side effect is that it makes it easier for sites that have a high ranking among many people to play out personalized advertising. You can now see that from two sides. From a strict data protection perspective, one could say: Great, a site that I visit frequently “rewards” me for this with less privacy (even if the site itself does not influence that). On the other hand, popular and popular sites earn more money, which can only be in the interest of the visitors, because they want their favorite site to remain as long as possible.
In a previous, I had assumed Microsoft that this tracking protection could be used to negatively influence Google's advertising business, in this context I had criticized that the protection is not transparent. Microsoft has since made improvements on this point. Under "Blocked trackers" you can now see what has been blocked.
Site Engagement is already included in Edge 79, so it will be available at the start of the final version.
Google Follows Apple in Ending Third-Party ‘Cookies’ in Ad-Tracking .
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