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Technology Google to phase out tracking cookies within two years

00:30  15 january  2020
00:30  15 january  2020 Source:   thehill.com

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Over the next two years , Google will phase out use of third-party cookies - a type of digital trail - that companies use to monitor users' journey across Google will put a stop to third-party cookies within the next two years . The company expounded on its timeline this week. Policies will be modeled after

Over the next two years , though, Google plans to go far beyond this and completely remove support for third-party cookies from Chrome. He noted that Google plans to start some trials over the next year or so and start migrating advertisers and publishers to some of the new systems it is working on.

Google on Tuesday announced it would begin phasing third-party cookies out of its Chrome web browser, following in the steps of competitors Safari and Firefox.

a group of people standing in front of a building: Google to phase out tracking cookies within two years© The Hill Google to phase out tracking cookies within two years

However, unlike those two companies that banned cookies outright, Google will phase out their support for cookies "within two years," Justin Schuh, director at engineering for Chrome, wrote in a blog post.

"Some browsers have reacted to these concerns by blocking third-party cookies, but we believe this has unintended consequences that can negatively impact both users and the web ecosystem," he continued.

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Google says it i s on track to phase out ' cookies ' used to track people's online activities while still offering ways to deliver targeted advertising AFP/File. "Our intention is to do this within two years ." The use of cookies to track where people go, what they do, and what they buy online has raised

Google has announced it will join Safari and Firefox in blocking third party cookies in its Chrome web browser. Justin Schuh, the director at engineering for Chrome, writes that Google ’s “intention is to do this within two years .” In those cookies ’ place, Google is hoping that it can institute a new set of

Google cited user concerns about cookies including privacy and data collection, pledging to replace them with new technical solutions.

Cookies allow companies to track patterns of specific users and are often used for targeted advertising.

In Tuesday's blog post, Google argued that banning them immediately would encourage other bad behavior in its place, like fingerprinting, a cookie-less method used to identify web users.

During the two year period until it drops services for third party cookies altogether, Google will use some new methods to block cross-website tracking.

Chrome will require that cookies designated for third party use can only be accessed using secure connections starting in February.

Google Follows Apple in Ending Third-Party ‘Cookies’ in Ad-Tracking .
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