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Technology Google is about to do something great for users and terrible for advertisers

02:10  15 january  2020
02:10  15 january  2020 Source:   bgr.com

New Google Earth features let users create personal narratives via digital location tours

  New Google Earth features let users create personal narratives via digital location tours Google has announced a new collection of tools that help users create a map or story of their favorite places. Because the location that a personal event took place is often as special as the memory itself, Google has invented a way that users can take their friends and families on digital tours of various places within Earth. With a series of new tools in Google Earth, "you can draw your own placemarks, lines and shapes, then attach your own custom text, images, and videos to these locations." The places can be organized into a story which can then be edited by people you invite.

“ Users are demanding greater privacy — including transparency, choice, and control over how their data is used — and it’s clear the Of course, Google closing off a way for advertisers to make money in this fashion could end up sparking antitrust concerns, since Google ’s Chrome browser is the most

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Google may be about to spur a dramatic shake-up in the digital advertising ecosystem that’s gotten incrementally more invasive in the way it tracks users around the web and studies their behavior in order to serve them more and better ads.

a close up of a person holding a sign: google© Provided by Penske Media Corporation google

The search giant via a company blog post on Tuesday announced that within two years it will have killed all support for third-party tracking cookies on the web, a move that follows similar clampdowns from Apple’s Safari and Mozilla’s Firefox browsers. In Google’s case, signaling the change two years ahead of time is about figuring out how to address the legitimate needs of constituencies like publishers and advertisers while also balancing the inevitability of this change.

Gmail's Smart Compose is coming to Google Docs

  Gmail's Smart Compose is coming to Google Docs The automatic predictive text suggestions which Gmail offers users while they compose emails is launching for Google Docs. In 2018, Google launched Smart Compose in Gmail for G Suite users; now, the feature is coming to Google Docs. Smart Compose is a tool that helps users compose emails by intelligently autocompleting the message based on an individual's writing habits. For example, "it can fill in common phrases and relevant addresses, like that of your home and office." Over time, the feature makes suggestions more and more tailored to each person.

Like I understand some things aren't totally cut and dry, but things like net neutrality are, and yet these politicians abuse the total ignorance of their voters to convince them it's evil. My buddy's dad (hardcore Trump supporter), after my buddy explained net neutrality to him

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“Users are demanding greater privacy — including transparency, choice, and control over how their data is used — and it’s clear the web ecosystem needs to evolve to meet these increasing demands,” director of Chrome engineering Justin Schuh wrote in Tuesday’s post. “Some browsers have reacted to these concerns by blocking third-party cookies, but we believe this has unintended consequences that can negatively impact both users and the web ecosystem.”

This all stems from Google’s announcement back in August of its so-called Privacy Sandbox initiative, Schuh continues, which involves the company trying to help develop a new set of open standards to enhance privacy on the web — indeed, to use this open-source initiative as a springboard for making the web “more private and secure for users, while also supporting publishers.”

Google’s Limits on Political Ads Have a Loophole Trump Could Tap

  Google’s Limits on Political Ads Have a Loophole Trump Could Tap Google is pulling powerful targeting tools from political advertisers, a move that prompted a sharp rebuke from President Donald Trump’s campaign. Because of the changes outlined last month, campaigns that use Google to place election ads on Google Search, YouTube and other websites can no longer target them to a particular audience based on political affiliation.But the new policy has a loophole that means large swathes of Google ad space on the web can still be highly targeted by candidates and other political groups looking to sway voters during the 2020 election.

Advertisers should simply accept that not all visitors will actually buy something from their websites. This also reminds us that there is a Internet cookies have been used for digital strategizing for a long time in order to customize content for users , especially when they revisit a website or remain logged in.

Bing is better for advertisers ? Bings biggest problem will be that all Internet users know that when you want to look for something then you start at Google . Google is to searching the net what Windows is to desktop operating systems - except that it usually works OK.

Of course, Google closing off a way for advertisers to make money in this fashion could end up sparking antitrust concerns, since Google’s Chrome browser is the most popular in the world — with a nearly 70% worldwide market share, according to a recent analysis from Statista. Moreover, this news comes one day before the version of Microsoft’s Edge browser that’s based on Chrome’s web browsing engine starts rolling out. And, as CNBC notes, that browser will have “tracking prevention” enabled from the outset.

For the moment, according to Schuh’s post, this effort remains a work in progress at Google: “By undermining the business model of many ad-supported websites, blunt approaches to cookies encourage the use of opaque techniques such as fingerprinting (an invasive workaround to replace cookies), which can actually reduce user privacy and control. We believe that we as a community can, and must, do better.”

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This is interesting!