Technology Vine Has a New Successor: The 6-Second Video App Byte
Vine founder launches a new 6-second video app: Byte
In 2017 Twitter pulled the plug on Vine, and left a community of extremely-short-form-video creators without a platform. Since then TikTok has flourished, but it's still not the same thing. Vine cofounder Dom Hofmann has been teasing a sequel since late in 2017, and after months of being in closed beta, Byte is now available to everyone on Android and iOS. For now it's ready to play with, but a partner program to pay creators for their work is supposed to arrive "soon." The app is video first, with a focus on getting stuff in front of you, just like Vine always did and TikTok does now.
Dom Hofmann, the co-founder of the defunct six-second video platform Vineof the app’s successor: Byte.
The new app, which lets users shoot and upload six-second looping videos, launched on Android and iOS on Friday. Its creators wrote on the Apple App store that the app should seem “both familiar and new” to users.
“We hope it’ll resonate with people who feel something’s been missing,” the letter said.
today we’re bringing back 6-second looping videos and a new community for people who love them.
Byte app launches to fill the 6-second video gap left by Vine
The rebooted Vine is here to download – and it might grab some of the market share of TikTok.Byte is a lot like Vine – it's been developed by Vine co-founder Don Hofmann, and it sticks to the same 6-second recording limit of its predecessor.
it’s called byte and it’s both familiar and new. we hope it’ll resonate with people who feel something’s been missing.— byte (@byte_app)
Before Vine wasby its owner, Twitter, in 2016, its short videos became wildly popular, especially among younger users. The app had struggled with competition from apps like Instagram. And since Vine’s shutdown, numerous competitors have gained ground in the short video space – including the blockbuster hit .
In 2018, Hofmannto build a new version of Vine dubbed V2, but aborted it a few months later. Later that year, he debuted the name Byte, which started Beta testing in spring 2019, according to .
Hofmann intends for the app to stand out by focusing on helping its video creators make money, according to. Hofmann told the outlet that the company is looking at various strategies, including revenue sharing and tipping, but the company “will be starting with a revenue share + supplementing with our own funds. We’ll have more details about exactly how the pilot program will work soon.”
Vine successor Byte vows to fix its spam problem
Vine replacement Byte already seems to be a success, gathering not only former Vine users but the TikTok crowd, too. With that popularity has come a new problem, however: comment spam. In particular, the crowds of new users are treating Byte like a gold rush, trying to profit on the new platform's upcoming monetization by fishing for followers in the comments section. Byte is on top of the issue, however, and has promised to do something about it."We're aware of the issues with comment spam and more widely with certain types of comments," founder Dom Hofman wrote in a community post. "This is our top priority and we're working very hard to address it.
Hofmann wrote on the app’son Sunday that the company’s “top priority” is to get rid of issues with the comments, and that in the “medium term” the company will add the ability to like comments and to block, limit and filter commenting.
that’s it for now. you can download byte for free on Android () and iOS ( ).
see you soon!— byte (@byte_app)
“Once things stabilize, we’ll be back to focusing on new features, including new discovery and creation features. And we’ll also be sharing some details on the pilot version of our partner program very soon,” Hofmann wrote. “We are so thankful for the positive reception so far and I promise we’ll do right by it. Thank you for everything and please keep sharing what you’re thinking about with us.”
Vine successor Byte will share all its ad revenue to lure early creators .
Now that Byte has had a chance to reel in some users, the team is outlining another part of its Vine revival: how it'll pay its stars. The team has published initial details of a Partner Program that will pay creators who pull in large audiences for their looping videos. Byte will create a "Partner Pool" every 120 days, and will pay those partners in four 30-day instalments based on the viewership for those periods. The more views a partner gets, the higher they'll climb a "Viewership Bracket" ladder that pays them more money. Everyone in a bracket will be paid the same amount, so Byte won't necessarily play favorites.
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