Technology Vine successor Byte will share all its ad revenue to lure early creators
YouTube burnout is real. Here's how creators are coping
YouTube burnout is real. Here's how creators are copingAt one point, she was uploading videos five times per week while maintaining her day job as a therapist. When balancing the two became too tiring, the 36-year-old quit her job to focus on YouTube full time (though she still has a small private practice). That helped for awhile, but then the exhaustion came back. She felt irritable, tearful and on edge -- all of which she realized were signs she wasn't taking care of herself.
Now thatto reel in some users, the team is outlining another part of its Vine revival: how it'll pay its stars. The team has initial details of a Partner Program that will pay creators who pull in large audiences for their looping videos. Byte will create a "Partner Pool" every 120 days, and will pay those partners in four 30-day instalments based on the viewership for those periods. The more views a partner gets, the higher they'll climb a "Viewership Bracket" ladder that pays them more money. Everyone in a bracket will be paid the same amount, so Byte won't necessarily play favorites.
Vine founder launches a new 6-second video app: Byte
In 2017 Twitter pulled the plug on Vine, and left a community of extremely-short-form-video creators without a platform. Since then TikTok has flourished, but it's still not the same thing. Vine cofounder Dom Hofmann has been teasing a sequel since late in 2017, and after months of being in closed beta, Byte is now available to everyone on Android and iOS. For now it's ready to play with, but a partner program to pay creators for their work is supposed to arrive "soon." The app is video first, with a focus on getting stuff in front of you, just like Vine always did and TikTok does now.
The money for the pool will come from ads, but Byte stressed that you won't see pre-rolls, mid-feed ads or retargeting. The pilot phase of the program will funnel all of the ad revenue to Partner Program members, although that's clearly going to change once the effort launches in earnest.
Don't expect to start making a living as a Byte influencer for a while. The pilot is due to start in the US in 60 to 90 days, and it'll be invitation-only at first. The company is promising "multiple ways" to help creators get paid, though, so you may have other ways to rake in cash if and when you hit the big time. The challenge, of course, is building up Byte in the first place. It's still soon to know if Byte will recreate Vine's heyday and lure people away from the likes of Instagram or TikTok, or meet theof many other social media apps.
Ads invade Byte with a campaign from Nike .
Like it or not, the Vine revival app Byte is bringing in a staple of modern social networks: prominent ads. The looping video app has launched its first ad campaign with Nike, which is running a rathe conspicuous "Self Hail Mary" sponsored section alongside the usual categories. It's easy to avoid watching the videos if you don't particularly care for them, but there'll be no doubt that Nike paid for obvious placement. Don't be surprised if youDon't be surprised if you see more of these ad blitzes in the future. Byte's strategy revolves around paying creators a cut of ad revenue, and it'll need big promos like Nike's if it's going to have enough money to make it worthwhile for would-be influencers.