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Technology Samsung aired a Galaxy Z Flip commercial before it even announced the phone

03:45  10 february  2020
03:45  10 february  2020 Source:   theverge.com

How to watch the Samsung Unpacked event: Galaxy S20 Ultra, Galaxy Z Flip foldable phone and more

  How to watch the Samsung Unpacked event: Galaxy S20 Ultra, Galaxy Z Flip foldable phone and more At its annual February announcement, the company revealed its flagship Galaxy S20 phones featuring a new super large model.Samsung's rumored rival for the new Motorola Razr is now official, bringing last century's clamshell flip phone up to date with dual screens. It hardly comes as a surprise to us, though, as Samsung first revealed it during the 2020 Oscars. The prices start at $1,380.

It’s not just leaks that let us know what big tech companies plan to announce at their keynotes, increasingly it’s the companies themselves. Since this year’s Academy Awards fall ahead of Samsung’s February 11th Unpacked keynote, the company decided to go for a huge tease of the Galaxy Z Flip — it basically showed off the whole phone.

a close up of a television© Image: WinFuture

We are expecting Samsung to announce new Galaxy S20 phones (three of them) and the Galaxy Z Flip, a folding phone rumored to have a glass screen. The ad showed the phone sitting on a table at a 90-degree angle on its own, the better to do video chatting. It also gave us our first, best look at it folded up and it doesn’t appear to fold completely flat.

Galaxy Z Flip ongoing review: Samsung's glass screen, crease and battery life today

  Galaxy Z Flip ongoing review: Samsung's glass screen, crease and battery life today Samsung's new foldable phone is the cheapest one you can buy that we've used. Here's everything good and bad so far.Some immediate pros and cons have jumped to the surface right away, and I'll share them here, but I'm also taking my time with the Z Flip. It will take time to do Samsung's incredibly exciting and innovative features justice. Two things have stood out from the very beginning: the foldable glass screen -- a world first, and a hinge that keeps the Z Flip's 6.7-inch screen standing upright at a wide variety of angles, which lets you do all sorts of things hands-free, like eat soup while reading an article, which I did at lunch today.

In the small print for the ad, there’s copy that says “You may notice a small crease in the center of the main screen, which is a natural characteristic of the screen.” So that answers that question. As with the Fold, the Z Flip will have a crease.

We also got our first look at the outside screen, which is very tiny but nevertheless full color. The ad shows the screen can do caller ID and also has sliders for accepting or rejecting a call.

Samsung has always gone big with ads at the Academy Awards. Its previous Oscars ads have ranged from product placement celebrity selfies to subtle apologies for its exploding Note phones. As for the trend of companies teasing their own products, after Google went big with it in 2019, Samsung took a more traditional approach this year (up until this ad, at least). Leaks, however, still about: Samsung itself leaked the Galaxy S20 last week.

We’ll be live at Samsung’s event on February 11th to find out if there’s anything that hasn’t already been leaked, photographed, rumored, or teased by Samsung itself. It’s still possible there will be.

Developing...

Galaxy Z Flip vs. Motorola Razr drop test: Both phones broke on the first drop .
Samsung's new foldable phone and Motorola's Razr may bend, but how badly do they break? We put them through three drop tests to find out.The Galaxy Z Flip cracked after drop 1 from hip height.

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