Technology Roku claims 36 million active users as streaming continues to spread

08:20  14 february  2020
08:20  14 february  2020 Source:   engadget.com

Roku's smart soundbar gets wireless surround for $300 all told

  Roku's smart soundbar gets wireless surround for $300 all told A February software upgrade allows simple pairing between Roku's audio gear, including Walmart's cheaper Onn brand.The soundbar is currently on sale for $160 and the speakers for $150, so the full system bought today would run $310. The Walmart version, sold under the retailer's Onn brand, is cheaper. Currently the Onn version of the soundbar is $130 and the Onn speakers are coming to Walmart in February for $150, creating a full Roku surround system for $280.

Roku now has 30.5 million active accounts. It added 1.4 million net accounts in the quarter. Viewers streamed 500 million more hours in Q2, for 9.4 Roku says sales of its players were up 36 percent for the quarter — its highest growth in the last nine quarters. The company raised its total-year

Roku added 4.6 million active accounts in the fourth quarter, bringing the total to 36 .9 million at the end of the year. Roku 's streaming devices compete with the likes of Amazon Fire TV, Apple TV and Google Chromecast. Amazon said last month it had surpassed 40 million active users globally for its

According to Roku, we're now in the "streaming decade." And the company that grew from a Netflix box to a behemoth in its own right is claiming that the last quarter of 2019 was a big one (PDF), with retail sales up 33 percent and total streaming hours up 60 percent compared to the same period last year. The total number of active Roku accounts reached 36.9 million.

a black computer mouse sitting next to a remote control

With Disney, NBCUniversal, HBO, Apple and others (including ViacomCBS once it announces something next week) expanding their streaming plans, Roku isn't just focused on being a platform that customers can use to get all of them in one place. On a call with investors, SVP Scott Rosenberg said "We've got data that helps us predict who's likely to be the next CBS All Access, the next Disney+, the next Apple TV+ viewer. And we deploy those capabilities in partnership with content providers to help them do better, faster customer acquisition and retention."

You can still watch the Super Bowl for free on Roku

  You can still watch the Super Bowl for free on Roku Last night, Fox apps were pulled from Roku, which left users who were planning to watch Super Bowl LIV via those apps scrambling. While Fox and Roku work out their differences, the NFL says there is nothing to worry about. The league will stream the game via its free Roku app, NFL spokesman Alex Riethmiller told Fast Company. There is one caveat: the NFL app won't stream the game in 4K HDR. If you refuse to watch the big game in anything but 4K, you can check out our guide to watching the Super Bowl via cable and satellite TV, streaming or online livestreams.

The company has grown to 29.1 million active users , who in the last three months collectively And this sort of performative neutrality is likely to continue as more and more TV switches from Roku claims that one in every three smart TVs sold in the US is one of theirs, making it the largest smart

Streaming video platform Roku late Wednesday reported better-than-expected Roku lost an adjusted 7 cents a share in the March quarter as sales rose 36 % year over year to 6.6 million . Active accounts rose 47% year over year to 20.8 million . Streaming hours increased 56% to 5.1

CEO Anthony Wood referenced the fast start of Disney+ and noted that the service "leaned into" using its tools, and worked with Roku to help subscribers easily log in. In the release of today's results, Roku showed off ads that Disney+ ran on its home screen as an example of its capabilities. It can also play off of free content in its streaming Roku Channel, with advertisements for premium services that lead to subscriptions, reminders to watch later, or text messages that people can request, like one from Energizer that sent codes for a discounted movie.

As far as that weirdness with Fox ahead of the Super Bowl, Wood downplayed any expectation of carriage negotiation drama. Instead of squabbling over how to split revenue from a cable bill, he said the company is trying to help build businesses, which doesn't quite explain what happened, but as long as the game streamed in 4K then that may be all the answer we'll get for now.

As for the future, it looks like we can expect for Roku OS powered devices like the TVs and soundbars that are out now, as well as more content on its free channels. The Roku Channel reached some 56 million customers in 2019, and with an expectation that by 2024, up to half of US homes will either be cord cutters or cord nevers, it could have many more viewers tuning in.

Roku Q4 2019 Earnings

Roku predicts half of US households with a TV will cut the cord by 2024 .
The company’s ad business continues to thrive“We have now entered the streaming decade when we believe consumers around the world will choose streaming as their primary way of viewing TV,” Roku CEO Anthony Wood wrote in his letter to investors. Roku believes that by 2024, half of all US households with a TV will have either cut the cord or never had cable to begin with.

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