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Technology HQ Trivia, the once-popular mobile game, is shutting down

07:50  15 february  2020
07:50  15 february  2020 Source:   cnn.com

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HQ Trivia is no more. Despite the HQ 's ability to entertain millions of smartphone owners per day, the company struggled to retain that attention and faced other internal turmoil.

HQ Trivia , the live game show app that became a worldwide sensation a few years ago, is shutting down . HQ Trivia was once seen as the live-gameshow for the digital age, attracting millions to play the show's 15-minute segments. It was founded by two of Vine's co-founders, Colin Kroll and Rus

BRAZIL - 2019/07/08: In this photo illustration an HQ Trivia logo seen displayed on a smartphone. (Photo Illustration by Rafael Henrique/SOPA Images/LightRocket via Getty Images)© Rafael Henrique/SOPA Images/LightRocket/Getty Images BRAZIL - 2019/07/08: In this photo illustration an HQ Trivia logo seen displayed on a smartphone. (Photo Illustration by Rafael Henrique/SOPA Images/LightRocket via Getty Images)

It's over for HQ Trivia.

The company behind the once-popular live mobile trivia game is shutting down, CNN Business has learned. HQ will part ways with 25 full-time employees.

When HQ launched in 2017, its first game HQ Trivia quickly attracted millions of people across the world who stopped whatever they were doing twice a day to play the game on their smartphones. The company was profiled by The New York Times and its original host Scott Rogowsky became a household name, appearing on programs like NBC's "Today" show.

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HQ Trivia , which was once a popular mobile game where you can earn a few dollars, is no more. CNN has obtained an internal memo from CEO and co-founder Rus Yusupov, terminating 25 full-time And since its current investors are no longer willing to fund the company, it has to shut down .

Bad news for quiz lovers everywhere: HQ Trivia , the live mobile trivia game , is shutting down immediately and laying off its remaining 25 full-time Paired with an eccentric comedic host, Scott Rogowsky, the addictive trivia game easily topped the App Store charts. However, the company’s

But over the next year, the game's popularity faded and its parent company was hit with a series of setbacks. The company grappled with internal turmoil, including the death of HQ cofounder Colin Kroll, who died in December 2018 from a drug overdose.

CEO Rus Yusupov said in a company-wide email on Friday that "lead investors are no longer willing to fund the company, and so effective today, HQ will cease operations and move to dissolution."

In the email, which was obtained by CNN Business, Yusupov also disclosed that the company had hired a banker "to help find additional investors and partners to support the expansion of the company." He said the company had "received an offer from an established business" and was expected to close the deal on Saturday, but the potential acquisition fell through.

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HQ Trivia , the trivia app that burst onto the scene in 2017, is shutting down . HQ Trivia , the app you probably feverishly downloaded several years ago and had entirely forgotten existed in Another time we tracked people trying to cheat the game by using Google! Here’s a silly video of a woman

The company behind the once popular live mobile trivia game is shutting down , CNN Business has learned. HQ will part ways with 25 full-time employees. When HQ launched in 2017, its first game HQ Trivia quickly attracted millions of people across the world who stopped whatever they were doing

In recent months, HQ tried to expand its audience by launching new products, including a photo challenge game in December called HQX.

"Since Colin and I founded the company, we really set out to develop this network of live interactive shows on mobile phones," Yusupov told CNN Business at the time.

HQ generated millions in revenue through brand partnerships and in-app purchases — a feat few young consumer tech companies could boast of in their early years. It worked with big-name brands such as Nike and Google and partnered with NBC, ABC and CBS to promote their programs. HQ's sponsored show for Warner Bros' "The Lego Movie 2" was nominated for an Emmy. (Warner Bros. and CNN are both owned by WarnerMedia.)

But HQ wasn't immune from financial woes. The company laid off employees in July 2019 and other staffers left.

HQ raised $15 million at a $100 million valuation in March 2018. The company had previously raised $8 million.

HQ Trivia is dead, report says .
The live trivia game was once one of the hottest mobile trends.The live streaming game, in which participants could use their phones to tune in and play for a chance to win real money, become one of the hottest trends when it launched in 2017. But its popularity began to fade, and cofounder Colin Kroll died in December 2018 from a possible drug overdose.

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