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Technology sneaker trend: these are the new sustainable alternatives to leather

19:40  22 april  2019
19:40  22 april  2019 Source:   harpersbazaar.de

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Sneaker-Trend: Das sind die neuen nachhaltigen Alternativen zu Leder © PR sneaker trend: sustainable alternatives to leather

When new trend sneakers are generally reported, one refers to the shape and the colors. The range is relatively manageable for both. Shapes and colors come into fashion, disappear, come back almost as quickly. What will be made of the new sneakers will be even more important in the future. From plastic bottles? Pineapple leaves? Or milk fibers? It is already clear that the possibilities here are much more diverse.

We need sustainable trends for sneakers. More important than choosing between Dad Sneakers and Running Sneakers seasonally are environmentally friendly alternatives to leather. It is not just a matter of not having an animal die for a pair of shoes: cattle breeding worldwide causes 18 percent of greenhouse gas emissions (more than traffic); Tannins poison the environment. Most of the “wrong” leather has not been particularly sustainable so far, but simply biodegradable plastic.

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Eco-friendly trend sneakers: What are the new shoes made of?

Much better than sneakers made of leather - real or false - are sneakers made of all materials that would otherwise pollute the environment. We have exhausted the planet for a long time. The big task now is to find solutions. We have to change how we consume. But also: what we produce from. Scientists, designers and founders have long been working on innovative materials. For example, last year Hugo Boss launched sneakers made of piñatex, i.e. made from the fibers of pineapple leaves for which there is no other use.

Sneaker-Trend: Das sind die neuen nachhaltigen Alternativen zu Leder © PR sneakers by Veja

Veja gets a lot of attention for sustainable sneakers. On the one hand, presumably because Duchess Meghan wears the sneakers, and on the other hand because the brand has made sustainable sneakers a (sustainable) trend. First with an environmentally friendly tanning process and now with purely vegan models. For example, the material for the Veja Campo model is made from waxed canvas, which consists of 50 percent corn waste from the food industry, but looks and feels like leather. It was developed by the Italian company CWL. The Rio Branco model uses Hexamesh, which feels more technical than canvas and is a mixture of organic cotton (70 percent) and recycled plastic bottles (30 percent). The shoe is named after the city in the Amazon, where Veja works to obtain the natural rubber that is used for all of the brand's shoe soles.

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Vegan trend sneakers from Germany

Ethletic's sneakers come from Munich, for which only fairly traded organic cotton and strictly certified natural rubber are used. Everything is manufactured under safe working conditions in Sialkot, Pakistan. The label Nat-2 also comes from Munich, for which innovative alternatives to leather are not only an important ecological aspect, but also challenges for new haptics and optics. Nat-2 sneakers are made from certified sustainable wood, stone, grass and recycled materials such as corn, coffee grounds, milk fibers, cork, glass and plastic bottles.

The alternatives to leather are obviously numerous. Therefore, the logical question that will be asked in the future for new trend sneakers, especially this one: What are these sneakers made of?

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